Wow! This place is awesome! They have everything you could need and more! Hunting, fishing, bait, awesome clothing, gear - everything. Scheels wont repair rods, but The Reel Shot did (while I waited!). They have a very knowledgeable and friendly staff as well. Definitely stop in this place if you havent gone there yet. It will be the only place I go for my hunting/fishing needs in the Fox Valley going forward.

I personally love this store and appreciate the informative people that work there. They dont just sell you things, they explain what everything is used for. I had a great experience with a guy named Ty whom works there and he spooled my reel up a couple times. Ty provides great customer service and valuable information, schooled me on a couple things. I recommend their bait supply as well. I would have rated this store 5 stars if they would have had more catfish fishing equipment, but thats okay. I still love this store!

Helpful staff. Not a huge selection but what they have is quality and the staff is knowledgeable and helpful. Also a great place to go for ammo when you cant find it elsewhere!

Everyone there is super helpful. Even with the current times were in.

First time in the store and was very pleased! Their baits are organized and labeled by fishing methods. Ordered lures from the warehouse to the store and I was given a phone call the next morning that my order was ready. This store is going be dangerous for my wallet...

The Reel Shot is a great place with outstanding customer service. My dad and I were taking a trip over to Lake Michigan targeting salmon (the fishing on this trip was OUTSTANDING)! I had some tackle issues with one of my reels and worked with Nick and Rick to get it sorted out. Nick stayed after his shift to re-spool one of my reels, gave me some pointers on the current salmon patterns, and times to target the fish. All in all it paid off. Two guys in 1.5 days and we caught our limit with one massive king that topped the scales at just over 25 pounds. Thanks Nick and everyone at TRS you won over this customer.

Good store. Great gun department. Highly recommend stopping in. Steve runs a very nice operation.

Some of the smartest guys in the biz there. Wide selection. Helpful service without pushing higher priced goods.

This is my first year of fishing ever, and I did not expect to get into the sport as much as I am. A couple months ago I went into The Reel Shot and Ty hooked me up with a starter combo. Well it wasnt long after that to which I decided I wanted to upgrade my gear. I was blown away by the amount of rods/reels and brands out there. Ty walked me through a few of them, but more importantly asked me questions about how I WANT to fish. He wasnt just trying to sell me some expensive rod/reel. He wanted to make sure I was paired with a set up that suited my style of fishing.Soon after that, while fishing some random stranger and I were fishing the same shoreline and he gave me a baitcasting reel. As someone who is new to the sport I was a bit cautious of using it. I went into The Reel Shot and Ty and Nick walked me through how to use the reel, as well as options on rods to pair the reel with. Again they asked me HOW I WANT to use the rod/reel. They gave great advice and NOT ONCE were they annoyed by my beginner questions, nor did I ever feel shy or bad about asking them things. They are genuinely there to help in any way and make sure youre on the right path to catch some fish!I will continue to go there and support them, as they are very knowledgeable, supportive and fantastic at customer service! Thanks guys!

Russell is a top notch guy and helped me get everything I needed to catch big kings! Caught 3 20 pounds with his help. Will never shop anywhere else but THE REEL SHOT!

Excellent service, pricing, and knowledgeable employees. Great selection and very clean and inviting atmosphere. If your looking for hard to find fishing supplies look no further

Need more inventory. The workers there have like no energy. You know the look where you wanna go fishing but your stuck at work. But overall great selection on jdm stuff for the enthusiasts

Great sales and service I would highly recommend them

Great service. Has almost anything you need for your fishing and hunting pleasure and reasonable prices

Just stopped in for a fishing 🐠 licence it was quick and easy.

Went for bait. Fair prices and friendly staff.

Placed an order online and selected overnight expedited shipping because the website indicated that standard shipping was significantly delayed by covid, which is understandable. Would have also been cheaper than driving my truck to the store for pickup. Their website was also showing that if you lived within the state, you could expect 1 day delivery. A week later, I finally get an update that one of the 7 items I ordered is shipping. When I placed the order, all items were showing 10+ in stock. Checked availability when I got the shipping update, they were still showing 10+ in stock. Not sure why they couldnt send my full order when their websites were showing inventory. Also not sure why they offer overnight expedited shipping then take a week to update your order. Had I known about this delay, I could have saved almost 20% on my order by selecting standard shipping. Huge oversight on their end. Still waiting on an explanation.

This is what a pro shop is supposed to feel like! Ty went above and beyond helping out a fellow ice angler giving good advice and honest feedback on their products. This place has always had a personal feel to it, and each time I shop there I am glad I did! Shout out to Nick as well as he has helped me plenty of times with baits and locations to fish. Keep doing what you’re doing fellas, I appreciate it!

I came in on Thursday afternoon to look at bows. It’s been a decade since I’ve shot a bow, I’ve never owned a bow, it’s all new to me. Mark was great!!! He talked me through a few different options. I tried a few bows we found the one I liked. Marked recommended parts and we equipped the bow. Mark set me up with arrows, and then he sited the bow in. My first two arrows were right next to each other but a little off target. Mark made a quick adjustment to the site and third arrow is a bullseye!!! After not touching a bow in a decade I was more than happy!!! Mark made the process easy. He talked me through the options, helped me get everything set up and had me hitting bullseyes before I left. Awesome experience! I would highly recommend going and seeing Mark. All the guys seemed very nice and helpful to the customers. I know where I will be purchasing all my archery equipment from. Thank you thank you thank you!!!

Horrible experience! Lied to several times after spending 2k+ Honesty goes a long way.Delt with Russell at the Sheboygan Location.

Knowledgeable, helpful staff and a better than average selection of trolling spoons for trout and salmon fishing. Whenever I come to Appleton from Green Bay, TRS is always one of my stops.

This is a great place for all your hunting needs

This place has a great selection of hunting and fishing gear at a very fair price that can compete with many of the big chain stores. The customer service was exceptional and very knowledgeable. Nate went above and beyond to help me out. I would strongly recommend shopping here to anyone. If you just take the time to stop in this small store and look around I guarantee you will become a regular.

Glad to give my hunting and fishing gear business to a small shop, havent bought alot from there but will definitely go back

For a smaller shop they really do have a good selection. Lots of great fishing lures and equipment you often do not see elsewhere. Clean and organized. Fair and reasonable prices. Also a decent selection of firearms, accessories, and ammunition.

Amazing staff amazing, amazing prices. Great place to get all of your fishing gear no matter what you need.

This place is awesome! Tons of fishing gear, a lot of bow equipment and firearms. Staff are fun and knowledgeable. Check them out on Facebook, they do live videos frequently about new products, current inventory, and more.

Looking for a place to buy your next firearm? My brother and I stopped here today, and not only did they have a good selection, but Steve was very knowledgeable and helpful. He took the time to go through the features of each gun and answer any questions we had. Flawless experience from start to finish, and I look forward to doing future business with The Reel Shot!

Great selection of firearms, archery, and fishing gear. Check often as they normally carry many items that are very difficult to find even online. Many times their inventory will surprise you.

I love this place. I just discovered this place about 3 weeks ago and it is great. This is definitely my new fishing store. The prices are reasonable and they have great inventory. The staff has been awesome and very helpful, Ive already been there 3 times and I try my best to support local small businesses especially when the people that work there care about the customer. If your an outdoor type a person then check this place out and you wont be disappointed.

Brought my killer instinct crossbow in for a broken limb for warranty repair. I Didnt purchase it from them but yet they sent me home with a raven to use while repair was being made . Showed me how to operate it. Now thats impressive. Thank you so much!!! Wow!!!!

Wonderful experience getting a Mathews VXR 31.5. Matt T and the staff were absolutely fantastic about getting me up to speed with the new bow and accessories. I definitely recommend checking out this store and speaking with the team before making a purchase. Don’t spend money in the wrong direction, head to TRS Appleton!

How have I lived near here and never stopped in until today? This will be my new fishing shop, excellent selection, well laid out, and prices are great. Truly nice place. They seemed to have quite a bit of hunting as well, but thats not my sport.

Highly recommend the Reel Shot! Nathan provided great service and was very helpful!

Excellent place for anything fishing, hunting and live bait. Very experienced staff always willing to help or just talk about anything fishing or hunting.

Reels refined by a knowledgeable professional always go back

I broke my crossbow string and after checking with many shops, no one could help me. I called the Reel Shot and Mark who is very knowledgeable asked me to bring my bow in and he fixed me up the same day. You can’t find service like that. This place is great!

Like the selection. I love that they support many local fundraisers.That is why Im willing to pay the slightly higher prices here than at other stores.The archery prices are kinda set up to make a monthly membership appealing. The trade off is that if you want to take your kid here to try and get them involved in archery, its very expensive to shoot for an hour for 2 people, when one is a kid just learning. just my opinion.Shopping tip, prices online are NOT the same as the prices in the store. Prices can vary dramatically, so if shopping online, they will match the price in the store. I found this out 2 days after I bought a bunch of fishing lures I though were on sale, and looked at the receipt when I got home. unfortunately the registers do not show you the prices as they are being rung up, so you cannot verify prices until your done.It might seem like a negative review, but I really do like this store and its employees have always been polite and helpful. I hope to have pointed out a couple things that can be used to make a great place even better.

I recently bought a new Mathews VXR 31.5 bow and all the accessories from TRS after countless visits to other shops in the area. Mike and Matt were the reason I bought my entire set up from TRS. Everyone has knowledge in this industry but they applied it to my specific situation and needs in a way that got me excited about the way I hunt and shoot vs. what the experts want to have you do or have you buy. Couldnt be happier with the experience.

I had significant issues with a new bow that I had purchased from another location. I brought it to Reel Shot for help and the staff was outstanding. Their knowledge base and expertise in the field is unmatched. There were a bunch of head aches I had too work through, and they were still more than accommodating. I will be going to Reel Shot for all of my archery needs from here on out. Competitive pricing and outstanding customer service. Highly recommended.

One of the cleanest stores Ive ever been in! They have everything from fishing to hunting.

Awesome indoor archery range. Helpful, friendly staff will assist you with any outdoor stuff you need.

Great local shop for fishing and archery. Theyve added firearms as well.

Very nice place to get hunting and fishing supplies, got my sons 1st gun here and will be back for more!

I went 3 different times and all 3 times Steve helped me to the max, informative, knowledgeable, and a great sales person without mega pressure from him. First time at this store but not my last. Thanks for all the info on my Taurus and the quick security check & sale.

This is a great sports shop. Give it a try. The staff is friendly and knowledgeable.

Very knowledgeable. Great prices

Recently purchased a Ravin crossbow. Great working with both mark and Nathan. Mark set me up with the bow. Then Nathan helped me get the bow zeroed in, and went over all the new features. They know their stuff and make sure you leave happy

I went here looking for a new bow for the first time in a couple of years. Both Matt and Mike were fantastic in answering any questions I had and finding me a bow that suited my needs and budget. After purchasing my bow I wanted to change out some of the old accessories I had had from my previous bow. Again their advice was patience was incredible. If you are looking for a great local business where they consistently put the customer first, please check them out.

90% of the time they have what im looking for

I came in looking for some fishing poles for a gift and the store was very busy. This gave me time to pick out what I needed and a few extra items. When it came time to purchase reels Nate was patient and knowledgeable about their products, but also made sure I had the right gear for the fishing I was doing. He wasn’t overwhelmed by the influx of customers and made sure I was taken care of. Same goes for their archery department.

These guys bent over backwards to help me out when the wrong size string came in for my bow a week prior to my trip out west. They made it right and got the bow back to me within 48 hours. Great bow tech and awesome customer support!

I have frequented this location multiple times and have always had fantastic service. I was in last night and purchased a new bow. Mark did a great job getting it dialed in and providing everything I needed, in addition to giving my daughter some pointers and tweaking her bow as well. Thank you for an awesome experience.

Excellent stock in all things fishing. The guys/gals know there local fisheries. Products are available to catch the local fish. Excellent service with a smile also.

Made my first handgun purchase yesterday at Reel Shot in Appleton and was helped by Steve. He was insanely helpful and answered all my questions about safety, use and safe storing. Highly recommend the store and staff especially Steve in the gun department.Thanks for the help Steve!

As always, great service!

I would like to thank Steve for all his help and years of wisdom! I have been wanting to get a new gun, and he was very knowledgeable, patient, and willing to take time to teach me quite a bit. He listened to what I was looking for, and helped me to choose accordingly.

I want to thank the gentlemen that not only helped me purchase the right bait to take my son fishing, but also gave me a wonderful deal on minnows. I came in not knowing a thing and they didnt take advantage of me, instead they helped me and went above and beyond! Thank you so much for the excellent service and I will be back again!

I am new to archery and decided to go to Reel Shot to get a new bow. Matt helped me out during a couple visits. First visit to just take a look at some bows and then the next visit he got me all set up with one. He worked with me one on one to make sure it was a perfect fit. I got the opportunity to shoot and he was very helpful in making sure I was comfortable with it. I am super excited and have a new found love for archery. Thank you Matt for all your help.

I must have went on a bad day. Everyone there seemed really rude and impatient. I was told they were too busy to help me with a string for my crossbow. I was also looking for some replacement parts and was told that I would have to come back at a different time. The place was dead... They were just lazy. Very negative experience.

Great selection and knowledgeable staff

Wonderful outing store with very knowledgeable staff.

This place is hands down the best sporting goods store in the valley. Feels like home everytime I come in the store. The staff are very helpful, super knowledgeable about all types of fishing / hunting to help you find exactly what you need to be successful.Highly Recommend giving these guys a look.

This place is a joke. Very dishonest, terrible prices and lack of knowledge. never going back. Btw they are a fishing and hunting shop that opens up at 9-10 every day... that should tell u everything u need to know about them. Ever meet fisherman or hunter that gos out at 9-10 in the morning to fish or hunt smh lol.

Came here with my wife today. Mark is a great guy and definitely knows how to go above and beyond. Cant wait to go back!

I haven’t been in the store for a few years now and I came in looking for a in line ice reel after not having luck at the big stores in town and was impressed with the large selection of everything in the store. Nate was a huge help getting me setup with the new reel and also going through a new musky rod/reel setup with me. Definitely will be back!

I am just getting into bow hunting at 23, the employees there were outstanding. They helped me pick out the right bow for me in my price range while not trying to get me to buy the most expensive one. They also adjusted my draw length, weight, peep sight, cut my arrows and helped my sight my new bow in for FREE!!!! They also gave me good advice on proper shooting technique. I am definitely coming back here again for any of thing I need for bow hunting. I also bought my new CC firearm there recently and had the same awesome experience. Their staff is extremely knowledgeable. Easy 5 stars!!! (anyone interested, I got the Bear Approach package which is an awesome bow)

Brought my crossbow in to get looked at and they are very knowledgeable I would definitely recommend this place.

Great company to work with. Easy to navigate the website and select fishing lures. Package arrived in a timely manner with all the correct items. Would definitely recommend The Reel Shot to a friend.

Phenomenal customer service. Mark is a pleasure to talk to and is extremely knowledgeable. Very happy with my experience and will be back.

Wide selection and very knowledgeable staff.

Getting a refund for a return is like pulling teeth without novocaine.make sure your clothing is the correct size. 2 weeks and still waiting after being told it was sent.

Very friendly, competitive prices.

Great selection of tackle best around if dont have they will order it for you

Big thanks to Nathan for helping me find the things I needed today. He also went out of his way to call the DNR to see if dummies were allow on the A-Rig. Great Atmoshpere and great staff. Thank you Reel Shot!

I only drove past the front of this store

Always the best customer service. Mike and Mark are both very knowledgeable and very friendly.

Love this place! Steve did an awesome job on helping with me find what I needed. Good prices on bullets and on their guns. I am glad that this store is in Appleton.

Nick was excellent! He was patient and educated us about our purchases. Can’t wait to go Salmon fishing. Thanks Nick.

Had an awesome experience here. Dalton is the Man like literally!!! He took the time to answer all my questions, set me up to shoot a couple of bows to see what I liked, never pressured me to buy anything, gave me tons of tips and advices, and helped setup my first ever compound bow. Man he did it all. He fine tuned my bow to PERFECTION! Took his time making sure everything, like literally EVERYTHING was spot on! Cant thank him enough! I highly recommend Dalton for all your bow needs and questions. Thanks again Dalton!!!

Very helpful staff

Excellent staff and costumer service. I highly recommend stopping by.

First time ever in the store. Could not have had better taken care of by Matt. He was very patient and very knowledgeable about our purchase of a crossbow. You’re crazy to go anywhere else. Buy local, buy from Reelshot

I live 5 hours away, and had some items stolen from my pole barn. These items were taken to The Reel Shot and attempted to be sold. The Reel Shot thought something was wrong, and contacted the Appleton Police Dept. Because of the efforts at The Reel Shot, I have recovered some of my items, and the person is in jail! Thank you Reel Shot for being a great community minded company!

I went in to check out some shotguns a year ago and was helped by Steve in the gun department and was really impressed. Since my first purchase of a 590 I have bout two more guns from him. The best part is if he cant help you he will look around to find what you need. I recently got the wrong front grip for my a.r. and he went out of his way to find a model number and a place that I could get one. Me and my family are so impressed with the quality and care that we receive when shopping with Steve that we will no longer go to Scheels for are supplies and will only go to Steve. Thanks reel shot for everything.

Everyone here is so nice and so helpful! I have been working with mark for archery lessons and he’s extremely knowledgeable and very patient since I’ve never shot a bow before. Highly recommend going here over cabelas or anywhere else for sure!

My husband and I worked with Matt in the Archery corner and he was amazing! We both ended up with new, amazing bows and they were set up flawlessly. Matt took his time to explain everything I had questions on. He was pleasant and extremely knowledgeable about all the products there! Thanks for a great experience!! Hands down, I would recommend Matt and the other guys at The Reel Shot to all of my family and friends!!

I wish there were more than 5 starts to give Matt from Reel Shot. From the day I got a bow, my fiance and I went in and had it fit to me and he spent a great deal of time tuning it just right. He showed me pointers on how he even stands when shooting and techniques.My bow broke the other day and I called to make sure Matt was working (Not that anyone else isnt good, its just who weve always dealt with) and that same night it was back to normal, even better than before it broke.Anything you need, go to Reel Shot.

I recently purchased a s&w sd9ve model from this store and I am extremely happy with it. The gentleman behind the counter Steve was very helpful and friendly. I was in and out with a background check in no time at all. Thanks guys!

I had a great experience shopping here. They Very knowledgeable about The products that they have.

Best in Wisconsin for bass baits

Recently bought a new bow from a different shop and was dealing with inconsistency issues. So I brought it to trs and had Matt go through it. He is extremely knowledgeable and took the time to explain what he was doing and how it would help. If you’re in the market for a new bow, or need work done on your current one, I would highly recommend talking to Matt. You will not be disappointed

Had a great experience buying a new bow. Matt took the time to listen, set up several bows from different manufacturers for me to try, and provided some insightful advice. Never felt rushed or pressured. Highly recommended.

By far the best bow shop I ever attended. Not biased about the bow you shoot or arrows you use. Mike Williams is your guy for bow work and arrows cut and fletched. So impressed with his work and have had plenty done so far by him including new bow strings this year for a great price!

Mike seems to take personal interest in helping you get your bow functioning right and helped me sight CB at 30 40 50yds first time in years had someone that isnt just about selling stuff

Steve in the firearms department goes above and beyond. He helped me get a 65 year old vintage firearm in excellent shooting condition. He knew it had great sentimental value, and didnt stop until the job was done. Would not take a firearm any where else.

I was a archery club shooter when they first opened up and was one till trs expanded and ended the monthly membership. It was a pleasure talking to the guys there and shooting. Always friendly staff and a helpful group. If they didn’t have what I wanted they tried to get it. Awesome to have them close by 👍.Leroy Dorn

My husband had been looking for a new bow for me for a while. We went into The Reel Shot and they were super helpful with helping us find the perfect bow for me. We just went in to get the bow set up and ready to shot. Matt 2.0 in the archery shop was beyond helpful. He helped us pick a great sight that would work for me. He got us the best arrows for my bow and cut them down for us. He even helped me start to sight in my bow. He was helpful and patient with us. Even stayed a bit late to fix an issue with my sight. To top it off the whole time we were working to get my bow set up my son was able to shot at the indoor range! He had such a great time! We cant wait to get back, as a family, into the range again to shot. Would highly recommend this shop! Great shop to work with.

Great group of guys. Great service and knowledge. A major plus with the addition of gun sales, live bait. Great fishing gear and tackle selection.

Ask for Nick, he’s very informed and helpful. Thanks for setting me up for some good fishing!