A Gem. The Owner Ken is hands on and very helpful.I brought in a Bass a couple weeks ago for a neck adjustment and he set it up so well and finished the same day. I was amazed at the adjustment job. It felt like A brand new instrument and played like one too. I will bring all my basses to him for set ups.I bought my first guitar from him when I was in middle school in the mid 90’s using piggy bank coins. Very nostalgic times. Great memories and still great service. A classic store through and through and we’re lucky to have him in Branford. Support local.

Good service fair rates.

Great service and great guitars. Kenny is a good man.

When I can I prefer to spend my money at mom -n- pop businesses and A Sound Choice is a great guitar shop. Knowledgeable and they have a great selection of music making products. The corporate guitar stores dont always hire staff that even know what a treble clef is so my advice is spend your money here.

During this Virus Lock Down and sitting home in NJ playing guitar, I decided to buy a new guitar. I searched for the dealers carrying the guitar I wanted and came upon A Sound Choice. How lucky I was to come upon such a wonderful experience. Working with Ken, the stores owner was a pleasure. Ken was what a retailer should be. The price and service were excellent. I received the guitar 24 hours later via UPS. A Sound Choice should be your choice.

I was craving a new guitar to play during the quarantine and found a beautiful Seagull S6 for a great price. Ken was quick to reply and got it shipped the same day. Very happy and thankful! Thanks Ken!

Excellent local shop. Always has what I need.

Excellent customer service. Will surely return.

Ken is a good guy. Store has a lot of character, loved it. This was my first time ever doing business here. I brought in two guitars for setup and a guitar amp that needed some attention. Ken got everything all set for me in a couple days. Talk about fast service with very reasonable pricing. Next time I need service or want to shop around I will definitely be taking a trip to A Sound Choice.

Such a nice little store, Owner is very kind and helpful, i really enjoy going there for my guitar needs.

Ordered a guitar on Reverb and Ken always answered the phone and was very helpful throughout the process. I ordered a Larrivee OM-40 and it was listed as brand new but definitely had a dent and 2 scratches which was disappointing but overall a good experience with the process.The guitar however has a terrible extreme buzzing noice, especially when playing on the first 7 frets of the 4th, 5th, and 6th strings...even when playing a single note and strum lightly...a terrible buzz. I cant seem to figure out where it is coming from. I will have to take to a luthier which is unfortunate given that it is a brand new guitar. He did say he sanded the saddle down before shipping to lower the action, suspicious that is the problem.Update: Took it into a luthier. The saddle had been sanded down, action too low, poor job with the setup. Had to build me a new saddle. New strings, and adjusted trust rod as well. Buzzing gone. Sounds and plays like a dream!

Awesome place! Great service, and just awesome people working there overall! I also love getting drum lessons there. It triples my drumming skills!

Great small business with all sorts of instruments for sale and rent. Sheet music as well. Support your local!

I have a Fender Stratocaster that had a bad volume pot so the “mr Fixit” in me said I can fix it...so I bought a soldering set and volume potentiometers from Stew Mac, which if you are not familiar, is a one stop shop Of any thing to do with building or repairing guitars and amps for Guitar Luthiers amateurs and professionals alike. Needless to say it wasn’t as easy as I thought, soldered the new volume pot in as best I could while following an instructional video but NO SOUND!!!... So I brought it to A Sound Choice and I asked Ken to please fix the volume pot and then while he was at it do a professional setup and replace the strings...to make a long story short, Ken said I did a good job, just needed a little touching up and now the guitar is playing better than ever and I have another 20 more Guitars I need to bring him for future set ups. He could have charged me for a complete volume pot replacement and I would’ve never even of known otherwise. If you want honest, trustworthy, affordable, timely service of your treasured instruments....you can not do better than A Sound Choice.

Great local place. Go to them for all my guitar needs.

Very helpful. Gave me a great deal on a quality item. Better than the headache of big stores.

These guys are amazing! I live in Memphis and bought a G&L Fallout Black w/ Tortishelle Pickguard from them!Came exactly 5 days later from the time I bought it, just as it was scheduled.It came with no scratches, no dents, but nearly IN TUNE, with a free strap and a few picks! These guys are A- Class!Give Ken Johnson at A Sound Choice a Call! Hell get you set up with whatever you need!

Great local store with great prices..avoid the box stores!

Buy local from an independent and honest retailer! Great to deal with.

A Sound Choice has been my go to place for all my guitar needs for more than 10 yrs. Great, friendly staff and most important they care and relate to my needs.

Excellent music store, one of my favorites.

Great prices and great service