I want to recommend this store because of the awesome, location,, selection, and very helpful and professional staff. Kait and Amara provided me with outstanding service and I want to say thank you. Sean Rouillier

This shop is amazing! Great quality products for reasonable and fair prices. The store and staff are also amazing. We had the best time shopping here and Kait was a complete angel as she hunted down our sizes and made stylish suggestions to help with some of my outfits. I highly recommend this place for all of your beachy needs and more!! You gotta check it out!

Friendly service, good prices.

We were down in Daytona Beach for my girls cheer competition last weekend and stopped in while waiting to be sat for lunch. Annee helped my oldest find a sweater since we weren’t prepared for the cold weather. She was so helpful and cheerful. My girls are begging me to take them back to Maui Nix next time we go back down there. We almost didn’t go in because of them requiring masks, but we were glad we did!

I had such a great experience with this store. I was instantly welcomed and asked if I needed assistance. Annie, one of the managers who was working, was very nice and helped me pick out a board. She was very informative and easy to talk to. All around great store. Definitely will be coming back!

Walked in to mostly browse. Was pleasantly greeted by Kait and Anne. They were extremely nice and helpful. I’ll definitely be back!

The staff is nice, just not the Performance 41 BL body boards. I went in to the store and bought 2 body boards. The 1st one was a 15.00 dollar board that was great, the 2nd one was a 39.00 dollar board that is supposed to be built better and last longer. After just 3hrs of use the stitching on the strap began to unravel and by the end of the day the whole board was beginning to blister and come apart. When I tried to take it back the staff informed me that this happens all the time with this kind of board and they couldnt replace it (with a new one) or give me a refund. The problem I have is, if a store knows it has bad merchandise why continue to sell that product, its really bad business. The product should be returned to the manufacturer not sold to customers knowing it is defective.

My family came down to Daytona for vacation and the staff was able to help us get a good pair of sandals for our beach visit! Very helpful and the customer service was top notch!

Great service!!! The manager Sasha is so nice made me feel so comfortable and was very polite helped me pick out a great outfit, she honestly deserves a raise and she’s so funny. I love the store will for sure be coming back again👍🏽

Amazing customer service! I had been looking for skates for months when I finally scored a pair through this shop. I was helped by Costa, who runs their Instagram, who went above and beyond to help me. Everyone I met in-store was very kind and helpful

Very friendly staff, lots of options, meh prices.

They have the last minute items you forgot or didnt think of? Very big and lots of inventory. Use them a lot when we visit. Quite often.

While shopping for board shorts, I overheard a conversation between employees, and apparently one employee could not leave their shift yet 45 minutes after it ended because of an apparent repeat offender named Kara. Eventually she showed up and pushed right past me and ignored everyone around her asking why she was so late! It was pretty funny, but I felt bad for everyone else.Everyone was very helpful, but then Kara was very rude, both to her coworkers and to me and even the woman in front of me in line. She was hanging out on her phone checking whatever, and called other employees to help me into a fitting room. Not sure what her deal was, but I dont blame her, shes probably upset because she looks like an orange bell pepper. 5 stars because everyone else was very helpful and they dont deserve to be reviewed poorly because of the weakest link in their chain. I will definitely be back because the service is top notch, but it surprises me to hear that Kara is a manager!

Kait is Great! She is also the manager for good reason. She knows what her products offer. Just tell her what you want. Me - the women version of the Reef Ones (comfort and support). The arch support and cushion. I ended up with Cobians they had even more to offer. Thank you Kait. For helping me get exactly what I was hoping within my budget.

Staff was great. Very friendly and willing to help out. Most places if it’s not in front of your face the staff will just say no we don’t have it. Thank you.

Workers are rude and obviously untrained.Bought a $30 shirt after waiting for them to stop talking to each other and actually attend me, once I get back to my room and get ready to leave in the morning, I see that they left the damn theft tag still on it. Perfect.

Nice place

Great customer service and friendly staff!

Forced Masking 👎🏽

Tons of things here from shirts, shoes, shorts, bathing suits, surf boards, wet suits and any type of gear ya want to wear.You pay a much higher price here than your regular beach store for the same type of merchandise.If you are one to look for the expensive brands and have the cash to spend you need to check this place out

Do they carry Chacos ???

Great branded goods I always find something.