A hidden treasure. We dont have these gems in north county. As soon as pandemic is over...youll recall getting ready for an event and needing a quick piece of matching jewelry. Last minute invitation to the races and need a hat and shoes to match. Prefer not to charge $500. Here you can pick a satin hat matching comfortable heels and a 3 piece costume jewelry set for under $100. Ask for the Shoe Executive. May not be Parada but you still look put together. 💃

Always sweethearts w / fabulous fashion sense to assist with out being pushy. Love this shop and all the female employees!

I liked this place, it wasnt busy and the girl working was more than willing to help. it lost one star do to inventory. for men its half a row and not that great but if your a woman than the rest of the store all 3 and a half rows are yours and all four walls so enjoy it may take you three hours to see it all but there sure is a variety.

So I was here for mens shoes and while there was not a huge selection I have to say that there was an enough have a variety and range of choices that I was able to find a couple pairs. Well they may have not been exactly $10 they were still a bargain.

They have much more than shoes!

The employees are very helpful. Bargains.A large multitude of shoes and sizes and styles. They will check stock if you cant find it on sales floor. Very clean and organized. They sell clothes and accessories too. Will shop there again.

Luv this place one of my new favorites! Nothing really for boys or men there tho. Went again this December and they now have shoes for men and boys as well.

Calling the Better Business Bureau because theyre moving having a sale and one of the sale items they wont honor the sign above the shoes said $7.50. I drove home to get my kids shoe sizes because I w as Excited to be able to get them a pair for Christmas and there was one in each of their sizes in their favorite color. I was psyched. The ticket on the boxes of sneakers I wanted to get my sons said $15.00. So being under a sign that said $7.50 looked like these shoes were on sale. They wont honor the price. This is illegal I repeat it illegal. Some people cant plan for one thing and just afford to pay double. The employee said I dont think its supposed to be that Im not sure. I said but it says here they are $7.50. She said yes I know but I dont think its supposed to be and called someone else who had to come back to store making me late for a Dr appointment and I tried to go but my blood pressure was too high for me to go to the procedure. So I tried to settle the problem. I started to tell the woman that if its mislabeled its their responsibility and they have to honor the price, and the sales woman finished my sentence. (She knew the law, the 1st employee said it looked like the sale price. So both affirm Im within my rights). Then she said I know but the shoes are $15. She said someone moved a sales tag. Me: thats your job is to check your store. She said its not her store anyway. I said so call Them then. She said no. Long story short. I said so youre not going to honor the price even if I call the Better business bureau. She said no. I asked if shes fine with that and if I posted this on Yelp too. All She said go ahead. I dont post many reviews and not happy to be posting a bad one. But this was disrespectful and demeaning. And as a parent disappointing that I couldnt afford the shoes now.

It is ok

Cute boots but expect to pay more like $20-$30 for them which is totally fine. They also have quite a selection of sweater wraps or panchos I don’t know what they’re called but they’re super cute and only $15.00!

Great place for inexpensive colored contacts. Very clean store..and some of the friendliest customer service Ive come across in the east county area El Cajon especially in about 10 years thats aying a lot.

The contacts from this store are always blurry, and dry out super quick. I wash my hands before hand and everything. I have good cleaners and solution along with eye drops made for contacts. They have a glare on them. I have to drive all the way to the city for good contacts. Sigh. Cute shoes at affordable deals though..

Pretty decent quality shoes that are inexpensive but the one thing I am so disappointed about is they dont sell the many purses and handbags like they did. That was my main reason for wanting to go there. I loved the styles and the amount of selection they had. I always had a hard time deciding on which one or how many to purchase at one time . They were also all $20.00 and for the quality of the handbags thats a pretty good price. They still sell some but not as many and the prices have increased . That was really a big bummer for me. I still have the ones I bought from there a couple of years ago. But I wish that they still had tem.

Not too bad. Products are made very cheaply but they are a good deal if you need it but they fall apart very quick

The clothes ate for kids but I found a nice purse that was priced good and some costume jewelry

Love this place. Bought several items on my first visit. I will definately be returning and recommending this place to my friends and family. Wide variety from shoes, boots to jewelery and cute dresses. Hats, scarves and sunglasses too. Its great. Very nice ladies at the counter. Polite and efficient.

It was the 5 $ store, found cute little girls, chinese clothes. Had to spend too much time looking for the good clothed. Gave up lol

Awesome shoes perfect place to shop for shoes for everyone for every occasion! Sunglasses..jewelry.. Purses.. Makeup...awesome!

I drove 45 mins looking at the reviews. No 9 in a half shoes. What a waist if gas . 5 min in to looking for my kids some shoes here comes security. Constantly watching my 14yr old son. So I decided to take my money elsewhere. When we left I sat in the car for 5mins in disbelief then there walks out security. Watch your own kind thats who stealing from you. If I cant pay for what I want . I dont want it . There are still honest hard working black people out here in the world.

Lots of inventory. Shoes galore and lits of accessories. They just dont carry much in my size, womens 11

Love shopping here. Great styles for good prices. All things girly, they have it from shoes to accessories to make up.

The shoes are a little too bedazzled for my taste but its right up my 9 year old daughters alley!

Had a nice variety of boots. But I was disappointed in selection of pursers. Not as many as they used to have.. and the price for a purse is now $30.00.And not as many to choose from.

I live in San Diego for 6 years, when this store open it began to be one one my favorite store I stop there a less 3 days in the week I love there boots and sandals I hope I can get the boots and shoe on line

Love there boots

Tnis a a bargin store if you just need a quick replacement, their sizes are limited.

Very clean and organized. Great place for accessories and low budget shoes.

Sales person was very friendly and helpful.

Not the same. The products materials were not good

Shoes on the cheap. Huge selection and a great location for costume elements.

I got a nice world for in there very large shoe selection mostly 4 to 7 inch heels very very nice customer service its a pretty good store I would say check it out

They sell shoes at really low prices. Understand that you get what you pay for.

The only place I go to buy boots. I love this store!!!

Its okay but it has nothing for my style and not all the things are $10.00

Inexpensive shoes, great customer service.

Paid $15 at the register ?? Whats the name of the store! ™️

Good customer service

Fun store pretty good selection

Play store says what it is $10 shoes they have also jury and somewhat clothing

AffordableFor me and other ladies

Only have short chunky heels. What a waste. No small heels that are short.

Need more normal size shoes for women 8,9, & size 10 not all women wear a size 4 and 5 and 6

A very awesome place

For very small people

Heels too high. Usually find something.

Great Customer Service

Awesome

I buy ALL of my boots and lashes from here

Got what I need and was out

Clean. Organized

Prices are still way higher than $10

I love it :)

Cool and cheap stuff

Good

Cute shoes, for adults, kids, men, and accessories

Loved it

Great.

Good

Shoes 👍

I love this place

Quality and variety of productsI bought shoes and heels have lasted me more than a yearExcellent service too

Find many different models of shoes, both men, women and children at a great price. They also sell clothes, but its not very pretty. They have bags for evening dresses and a variety of accessories, very pretty and the best at an affordable price.

The shop is 99% normal and not a good kind of goods.

Tennis shoes and sneakers, huaraches and accessories all cheap !!

Very cheap

One of the best Ive seen, very nice treatment

Nice shoes and boots