This place is beyond amazing, every item supports a cause hence the logo gifts with a purpose I wanted to purchase everything in this store! Even the shopping bag at check out comes with a cute turtle you can plant to grow flowers. I am getting all my Christmas gifts here.

We have traveled through 28 states and over 16,000 miles this last year and spending our money locally in each place we visit. This sustainably inspired boutique was hands down one the highlights of all of our traveling. We spent three days in Amelia Island and went to this shop twice and I have no idea how much money we spent. But it was money well spent and we look forward to coming back on our next trip. Meanwhile, we plan to shop online to purchase unique items, that are creatively designed by the owner’s daughter. The team was incredibly courteous and that makes shopping a real pleasure.

This is one of my favorite shops downtown! They have the cutest dresses, tees, and jewelry. I find the best gifts for my girlfriends here, every time!

This store is a delightful little shop that supports many environmental & conservationists causes. Save the Earth... Save the Whales... Save the Trees... Save the turtles...Protect Mental Health...Save the Planet... Save us all...Every item in the store shows you how your purchase will impact the statement associated with each brand.The products are good quality and look beautiful.There are many great gift items, beads and handmade jewelry, soaps & creams, candles & oils, beach wear.There are recycled items as well - wallets from billboards & old military tents.A great store for conscious-living.

Eco-friendly gifts and supplies. Found a few solid items/gifts.Also, their stickers are dishwasher safe for water bottles. Fun selection too.

A little bit of everything natural and healing amazing customer service beautiful atmosphere.

My family and I absolutely love this store. It kinda reminds us of a miniature Mass General Store which is one of our favorites. The employees are so nice and helpful. A great store to support. Dont buy from Amazon when you can buy from this awesome store.

This is my favorite store in downtown Fernandina! Great products, reasonable pricing considering that most items are locally made and high quality, and friendly staff. Everything has a fun beachy vibe too!

Love everything this little shop stands for. Sustainable, Green, made bylocal handmade artisans

Always happy to visit a shop that is eco-friendly and supporting sustainable products and gifts! My husband and I specifically enjoyed some banilla vanilla Hyppo popsicles that Color It Green sells, but the store has tons of products and cute knick-knacks for any earth conscious buyers and gift givers that visit Amelia Island! Cards, ornaments, stickers, bags, jewelry and tons more! I highly recommend this store to anyone!

Good variety reasonable prices. Friendly helpful staff

This store has a great selection, kind of like an Old Country Store gone earth-friendly. Greeting cards for all occasions, Hyppo pops (so delicious!!!), socks, lotion, boxed water, make-up, and too many other things to write out here. You should definitely make a point to visit and see what treasure you can find!

This is a great store with lots of charming and pretty items that would make good gifts or mementos of a trip to Amelia Island.

I love this store. Unique finds for yourself or a loved one. I love what they stand for and always try to drop in when Im in town.

Awesome people and merchandise - I always see something I want!

Great selection of eco friendly products. They have a little bit of everything, from gifts to bath and body to delicious kitchen seasonings.

Employees are very friendly, polite, and helpful. Lots of unusual and beautiful buys.

A beautiful shoppe with a fantastic owner and staff.

Love it! Amazing staff! Amazing selection!

Good menu, great beer!

Neat little shop

Unique merchandise