Over the years Ive been pleased with B Loftin service as I ordered the very-hard-to-find deMarkoff foundations. Unfortunately deMarkoff has now gone out of business, and I had to find a substitute that was equally light-weight but strong color coverage. I tried a recommendation from Sephora, but it didnt do the job for me. Finally I thought of calling Loftin for a recommendation, however, when I went to the web site I saw that their recommendation was already posted on the site, with very clear color selection conversion numbers too. The brand is Dermablend Flawless Creator. I bought the lightest one for my eye area & a mid-range for the rest of my face. I really like it. Thanks B Loftin!