I agree that their orientation seems to be for children spending $10 or so on making a simple bracelet or necklace. Surprised that they think they can make a business out of this model. Extremely limited and cheap stuff which they buy in bulk and break down into very small quantities to sell at a huge markup per item. They had to close their store in Wellesley, probably couldnt bring in enough sales to cover the rent.

You can find a wide assortment of beads and other supplies to make your own jewelry. You can buy completed creations as well. The staff will advise you on your projects.