Ive had the pleasure of working with Ari since 2003. After I had misplaced my wedding band for the 2nd time, I convinced my wife that if I had a lot cooler ring, I would naturally keep up with it more. I found Ari online and the rest is history. He created a customer wedding ring for me that included a canary center stone and pave set diamonds around the rest of the ring...Fast forward 17 years and a few pieces in between Ari has continued to provide amazing quality, lightning quick turn around time, and fair pricing. For our 17 Year Wedding Anniversary Ari was able to get me a stunning necklace with 88 beautiful diamonds. I highly recommend leveraging IceStore, in 17 years hes never let me down.

Ari is the best in the business. He has great communication and will go above and beyond to find you what you are looking for. Highly recommended!

I contacted Ari 6 months ago for his assistance in sourcing a stone for a project that, for my husband and I, had been years in the making. Although Covid was in full force at the time, with businesses being shuttered all across Los Angeles, he was confident in his ability to find exactly what we wanted.We provided him with the color, size range, and budget for our diamond and he found several for us to choose from. When we had made our decision, Ari was in contact every step of the way. From when the diamond was expected to arrive in Los Angeles, to when he would ship it to us, he was constantly providing updates.Ari excels at being able to select diamonds with an excellent cut, a characteristic that is not provided on a GIA certification. We were blown away by the stone as it exceeded all of our expectations! We received a high quality diamond at a price more reasonable than at a brick and mortar store.Thank you so much Ari!

I found Icestore while doing online search for a yellow diamond to make a ring for my wife. Behind the many beautiful stones and rings on Icestore .com is the best diamond professional Ive worked with, Ari Gold. My science & engineering training made my search a particularly picky (more like finicky) process to work with, especially in view of the fact that my lack of diamond industry expertise might have unknowingly made my strict requirements unrealistic/unreasonable. Ari was extremely courteous and professionally helpful.Despite having hundreds of yellow diamonds already on his own Icestore.com website, Ari reached out to his suppliers and found an ideal fancy intense yellow for me. Besides the stunning pure yellow color, the flawless stone is so full of life. Truly amazing to look at. The ring Ari suggested and made for the stunner, again against my original design, turned out way better. My kids and I love it at the first site when it came in today, and we cant wait until Valentines day to give it to the love of our lives.I have the most sincere respect and appreciation towards Ari for taking the time and putting in the extra effort in making the beautiful ring for us. Ill most certain come back again to Ari for another project, and will most highly recommend Ari to anyone whos in the market for a high quality yellow diamond jewelry.6 stars

Ive worked with Ari at IceStore twice, and both times hes gone above and beyond to find the perfect diamond. His diamonds are quality and his prices are great, which is important when you have a particular budget in-mind. However, what I appreciate most is Aris customer service.Ari works fast and hustles to find the perfect diamond for YOU. Ive had experiences with other diamond dealers trying to up-sell me on stones that were literally thousands of dollars over what I said I wanted to spend, but Ari is a jeweler who actually LISTENS to his customers. He sales are no-pressure, and both times he provided me with several diamond options that fell within (and many times under) my price range.I highly recommend both Ari and IceStore!

A beautifully crafted custom designed ring. Every step was handled with great professionalism and care. Thank You !!!

We have purchased 2 custom made diamond rings and earrings from IceStore. The experience of working with Ariel to find the right design then the right diamond to be the centerpiece was second to none.There is no pressure to buy on the spot. Before buying the first ring, we had shopped in London at all the top places and over 2 days never found something special that fit my wifes vision for her jewelry. There was a sense we had to decide that day. Instead, we waited until we got back and found IceStore. We spent weeks designing the ring and then Ariel made sure he found the right matching center stone. No hurry and we got it right.And the value for the jewelry is there. We are consistently getting appraisals significantly above the price we paid. In one instance we had an insurance loss. The insurance company offered a replacement through one of their dealers. We told them what we paid for the ring and they were in shock. They paid us a cash settlement and we replaced the ring with IceStore.I cannot think of a single online or brick and mortar experience that equals the combination of style, value, quality and satisfaction. You may think think this too good to be true, but you can look me up and I will show you the ring and earrings personally.