Theres one lady that works here that is a gem! Shes there almost every time I go in. They have almost everything I go in for. The items are a little pricier than I can get on Amazon for the same brands, but occasionally I need something now & cant wait for it to come in the mail. I also dont mind supporting a local business when its possible. The appeal is good for me. Its just a little shoppe, & unless youre in there for what they sell (health food, supplements, NATURAL living), you wont find it appealing. I personally love the non-corporate feel of it. It took my son & I a little while to realize that there were TWO back rooms FILLED with stuff to look at (the good stuff!!). So its bigger than some people realize. Yeah, I found out I wasnt the only one that thought the back 2 rooms were stock rooms :) The farthest back room is the one that had all the gluten free items I was after, as well as food. I love food :D