10/10 - obsessed with everything they carry!! Whenever I am in Oconomowoc I stop by and see what cute things they have. One time I found the most gorgeous picture frame for such a great deal. I love that this boutique is so high quality but also, not overpriced!

Had an impromptu dinner in Oconomowoc and I needed a quick outfit change from work to dinner out. Walked into Fray and asked for help, and I left wearing the perfect dress and shoes for dinner. I couldnt ask for better service.

I really enjoy shopping at Fray. Their new location is spacious and absolutely beautiful inside. Very boho - which is exactly my style. There are so many unique tops and dresses, but the home goods are my particular favorite. I also really love the Aggie B jewelry line they carry - so pretty! I love supporting local and small shops, and this one is one of my favorites!

Oh my goodness, I absolutely love this place!! Such cute clothes and accessories. I saw someone rate them low because of the mask situation, there was no problem with that here. So they deserve a great rating! Plan to return for sure!

This has to be the cutest little boutique in Oconomowoc. Love the selection. I always recommend checking this place out when people are in town!

I’ve always had trouble finding petite, affordable jeans so Fray is a godsend. Super cute styles, a beautiful interior, and helpful staff. I was however quite uncomfortable with the lack of mask wearing and social distancing. The woman who checked out my immunocompromised mother and I wore her mask under her chin. Another staff member was talking to another worker without any mask at all. Cute denim but not worth the potential exposure!

We LOVE Fray (me & my daughters)!! There is always a treasure to be found here! If youre looking for an entire outfit, home decor, new dress or a cozy sweater this is the place to stop! The owner is wonderful at helping you put together an outfit or find that perfect accessory! Theyve set up the store beautifully and are constantly getting in new items! Affordable and fashionable! ♡

Such a cute shop! You did an amazing job with this place Morgan!

Always cute!

Just what Oconomowoc needed!!!