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Diamonds Direct Raleigh
4401 Glenwood Ave, Raleigh, NC 27612, United States
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Diamonds Direct Raleigh
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Ju
Review №1

My girlfriend and I went to Diamonds Direct looking for an engagement ring. With the help of Eric I am pleased to say we are no longer dating however we are engaged. Thanks again Eric for your assistance and patience with the decisions on what we were looking for. And yes she said yes over queso and beer.

Ju
Review №2

Diamonds Direct Raleigh off Glenwood is awesome! We went to buy or wedding bands. All the staff was so nice and welcoming. Viviana helped us exclusively, making sure we got the exact rings we wanted for a great price. She was very knowledgeable of the product and made sure we were happy with our purchase. She also sent us a handwritten thank you note for choosing Diamonds Direct and for working with her. I would recommend nothing short of Diamonds Direct, especially working with Viviana! Thank you again!

Dy
Review №3

Mac was so helpful and knowledgeable about anything and everything. Any question I had she had an answer to. Very professional and helped me find the diamond and setting that I wanted. She went above and beyond! She builds more than just a one time client relationship, she takes the time to learn about you and your significant other. Couldn’t have asked for a better experience.

M
Review №4

Cindy and Lev were absolutely the best help ever. I can’t thank the them enough. Actually flew up from Miami to work with them. They got the perfect diamond and rings for my proposal and wedding. Thank you all!!!

Da
Review №5

The buying experience was great! I actually purchased from the DD in Charlotte. They have free cleanings and repairs. I have fluctuated in weight some so I have had my ring resized multiple times and it was always free and timely. They got it the next day when we waited until the last minute right before our wedding. I will never buy jewelry for my wife ever again anywhere else.

Sc
Review №6

Long-time customer! Bought my wifes engagement ring and bands here about 10 years ago and that excellent service began our relationship. Ive had the pleasure of doing additional business with them over the course of the last 10 years. They always are exceptional and their service never waivers. They are strong community partners as well always looking to give back to the area. I am so pleased to call their marketing director Tessa and president Barak friends. Diamonds Direct is more than a jewelry store to me and my family!

Ju
Review №7

First let me start by saying Linda is awesome!! If you really want to know what you are buying this is the place to go. They break it all down so it’s more than a ring, it’s a investment!

Ka
Review №8

My fiancé and I had Sal help us with our wedding bands. He was so awesome and helpful during this process. He was honest about what looked good and his recommendations were great! He definitely made the process fun and we are so grateful for his help!

C
Review №9

Had the most amazing experience at Diamonds Direct in Raleigh! Lisa went above and beyond to help me find exactly what I wanted. Her knowledge and experience with Tacori had me feeling so good about my choice. She is so sweet and really made it so special for me.

Ja
Review №10

I loved my experience at diamond direct, my sales person was Melissa and she really took the time to educate me in my ring purchase... & found me a diamond that paired beautifully with my band. They went above and beyond to ensure I was satisfied with my purchase and I am forever grateful. My bride cant keep her eyes off her ring 😍!

Mo
Review №11

I went to Diamonds Direct to sell scrap gold jewelry. Fancy Nancy help me! She did a great job. Super quick, friendly, fair price. Great experience!

Sh
Review №12

I worked with Lisa to create my custom wedding band and she did an incredible job! It is stunning and exactly what I showed her in the picture of what I wanted. She helped us throughout the entire process to order custom wedding bands with the perfect designer. Could not recommend enough!

Mi
Review №13

My daughter and I accompanied my son in search of an engagement ring. First of all let’s talk about inventory. The inventory is amazing and the varieties endless. You would think this process could be overwhelming but it wasn’t. Tina G. was the sales associate that assisted us/my son. We showed her some photos of things his bride to be likes and she was on her way to pulling settings. She made the process so easy, not overwhelming, and quite enjoyable. I feel like Tina was spot on without 1000 questions. My son found the ring and can’t be any happier. Now for the proposal.

Ha
Review №14

Sylvia and Daniel were freaking amazing. Sylvia helped me pick out the most perfect ring after my original broke. So knowledgeable and helpful. I love working with Diamonds Direct • nothing but an amazing experience! 🙌🏼

Je
Review №15

I purchased this for my mom for mothers day. She was stunned!! The diamonds and sapphire danced like crazy in the light. Jodi was truly awesome and she helped me a bunch. It was really a pleasure doing business with her. I highly recommend this place and I will definitely do more business with this place in the future. Thank you for helping make the best mothers day ever. You guys and gals are wonderful!!!!!

Ri
Review №16

Liz did an amazing job showing us different options and explaining the process in simple terms. Such a pleasure to work with and I will definitely come back. This our 2nd time using Diamonds Direct and will definitely ask for Liz again.

Ca
Review №17

Our experience at Diamonds Direct was amazing. Ronnie James was perfect at finding exactly what my girlfriend was looking for. He was extremely respectful of our budget, not pushy, and showed us anything we wanted to see. He answered all the questions I had before I had a chance to ask. Ronnie is absolutely the person to ask for and Diamonds Direct is the only place I would shop.

We
Review №18

Diamonds Direct for the win (again!)Many thanks to Mac for helping my husband and I find a wonderful ring to match husbands wedding band. Mac took the time to really learn about our needs and goals to get the best ring for us. Thanks so much Mac! You are a magician! Will continue to recommend Diamonds Direct after 10+ years of stellar support and service!

ch
Review №19

Diamonds Direct has an excellent team, we were more than pleased with the quality of customer service. Austin and Elad were extremely knowledgeable and helpful throughout the whole process, it was truly a pleasure working with them. I would highly recommend Diamonds Direct to anyone searching for a wedding or engagement ring!

Je
Review №20

Nothing short of spectacular customer service and hands down the most beautiful Jewelry in the area. Ronnie helped my husband and I pick a gorgeous diamond last year. This year we worked with Jodi to design a custom setting and the entire experience was top notch. Every question, email, phone call with questions was answered with genuine assistance and care. They made sure everything was perfect down to the most beautiful side stones on the setting. The patience and guidance we received during the whole process has made us customers for life. The diamonds direct team is FABULOUS (and dang I love their showroom too). HIGHLY RECOMMEND and thank you so much to the whole team, especially Jodi! -Jennifer and Derek

NC
Review №21

Lisa Johnson Little Lisa was excellent throughout the whole process of buying an engagement ring. She was there to walk me through all the little hang ups that I had and was very assuring in letting me know that there was nothing to worry about. She very clearly explained all the warranties, coverage, and insurance that would be needed for the purchase. She genuinely cared about the experience of such a large and important purchase and it showed in her personality. Thank you Lisa. Mark and Courtney

B
Review №22

Eric was super helpful with assisting my fiancé and I with our wedding bands given the time constraint of when we needed them by. We walked out the same day with our wedding bands and it couldn’t have been an easier process. Overall, 5 star experience with Eric, will definitely be back soon.

Ca
Review №23

We have had such a wonderful experience working with Prem with Diamonds Direct in Raleigh. Like one of the best customer services experiences and felt more taken care of than we could have ever imagined. We started at Quercus in Raleigh because we wanted something super custom and different. The communication was terrible and we knew we needed to look elsewhere- so we went to DD due to hearing really great reviews. I didn’t know how custom their work could be and were amazed with the work they were willing to do. Prem searched for weeks for these special Montana sapphires we wanted, worked with us to create the shapes we wanted in the bands, and even sent back one of the rings to fix a very small detail we wanted changed. He never made it seem inconvenient and was more than willing to make us happy. Great communication, really positive attitudes (even with our pickiness), and really great prices in comparison to what we would have had to pay with someone else (while receiving the same product). I can’t recommend this place enough- especially Prem. Thank you DD and Prem- you’ve helped us create our special rings for a special relationship. We will treasure these beauties forever! ❤️

Iv
Review №24

My husband and I were looking for new rings and they had an amazing selection. I was surprised how great their selection was in a seemingly small place! We went to three other larger jewelry stores before coming here, and they didn’t compare at all. Everyone is so helpful. I found the perfect ring here and couldn’t be happier. My husband found an excellent ring as well. I would love to come here daily and just check out the new jewels! Great quality pieces and impeccable customer service.

Ro
Review №25

Austin at Diamonds Direct has helped me and my fiancée over the last year with selecting the perfect engagement ring and wedding bands. Austin was very informative and took the time to educate us on all aspects of diamonds. I would definitely recommend going to Diamonds Direct and having Austin help you out !

Ka
Review №26

When I walked in the door, I was dazzled by the quantity and quality of the diamonds in the store. I’d been to the diamond stores in the Caribbean and they don’t hold a candle to what this store displays. Daniel helped me pick out a pair of earrings that I loved and I wore them constantly for 2 weeks. Today I reached up and found that I’d lost one. I was devastated. Once again I turned to Daniel and he helped me locate a replacement pair. He made both experiences wonderful. This is now my go to store.

Er
Review №27

Big thanks to Andreas the Jeweler at Diamonds Direct! I came in to have my wedding band resized. I checked in with the very helpful young lady at the front desk thinking that I would have to leave it for at least a week. Andreas did the work while I waited!The next day I felt that it was still a little snug (I haver arthritis in my left hand) and he resized it again while I waited again!The sales and Managers are excellent my family has been using Diamonds Direct for years, but even wit hall of that the service Andreas gave me was far above and beyond. Thank you!

Br
Review №28

My wife had the most incredible experience working with Leslie on creating a custom piece from family diamonds. Leslie was professional, kind and gave us no pressure at all. She was a clear and effective communicator. Our price was also less than we originally thought! We will absolutely be working with her again. Thank you guys at DD!

Be
Review №29

My experience overall was great! I cannot thank Eric and the rest of the kind staff at Diamonds Direct enough for taking the time to work with me purchasing an engagement ring. Having done very little research, Eric was able to educate me and my girlfriend (now fiancé) on diamonds and setting options. Eric was easy to work with and he picked up what styles we liked very quickly. The process could not have gone as smoothly without his expertise and personable approach. Thank you, Eric! We are still stunned by the ring we went with.

Te
Review №30

The folks at Diamonds Direct were incredibly professional, friendly, considerate, and all around wonderful to work with. Best of all, they were so excited to show me the ring I purchased. They are proud of the work done by the jewelers and the diamonds sourced. Definitely recommend this group for all your diamond needs!!

Br
Review №31

I highly recommend Diamonds Direct. Mac was amazing and made the engagement ring selection process so easy. She offered great recommendations and her communication was spectacular throughout the entire process! Thank you so much for making this time so special!

Ty
Review №32

It is not very often I get the opportunity to buy myself a special birthday gift, so when was ready, I visited Diamond Direct. I worked with Mr. Eric Williams and he helped me pick out my birthstone ring, he was professional, patient and he offered good suggestions. Mr. Williams gave me excellent customer service, so much so I added a diamond necklace to my purchase. He was a gem to work with, no pun intended. Thank you Mr. Eric Williams for guiding me through my very special purchases.Ms. Angela Shanks

Mo
Review №33

I can’t recommend Diamonds Direct enough! The entire staff is extremely knowledgeable and kind. We’ve been shopping at Diamonds Direct for three years now and trust them completely. Definitely the only store worth shopping at when it comes to high quality jewelry.

Dy
Review №34

Love this place. Everyone is very polite and helpful. We had the pleasure of working with Prem this go around and it was simple and hassle free.

Li
Review №35

The staff and service are always excellent! I needed to pick up my rings that were to be sodered together 5 hours earlier than scheduled. Little Lisa went above and beyond to make this happen as well as the jewler Kip. I can not thank you enough for all your help. We will definitely return for all our future jewelry!

De
Review №36

I came here to pick out bands for my future husband and myself and we worked with Eric Williams and he was great. You could tell he was very informative. He definitely knew what looked good or what band worked with my ring. My ring wasnt purchased with Diamonds direct but he helped us find the perfect band with my ring for our wedding. Ill definitely be going to him again.

An
Review №37

My experience with your representative Eric Williams was one of the smoothest, well-managed experiences Ive ever encountered. He was very knowledgeable, helpful and extremely courteous. Mr. Williams followed up with me on the process and kept me updated on a regular basis. I would recommend Diamonds Direct to anyone that inquires about your establishment and refer Mr Williams in particular without hesitation. Job well done.

Aa
Review №38

I worked with Viviana on creating a beautiful engagement ring set for my girlfriend, now fiancé. From start to finish, she was wonderful and super easy to work with; and made sure to give me updates on the status of the rings quite often. Will definitely be coming back with more business in the future 😇

Vi
Review №39

Diamonds Direct is simply amazing. Jodi is the best. She helped my husband pick out the best engagement ring for me. We were planning a wedding when The Pandemic hit, we paused the idea of a big wedding but still wanted to get married. Jodi helped me pick out the best wedding band to match my ring all from over the phone and the website. She scheduled a time when we can meet and pick it up, even though the store was closed at the time. My sister got a fabulous tennis bracelet so she could have something nice for the wedding as well. Everything was last minute and Diamonds Direct handled everything like a pro. We only shop there for our jewelry. They never pressured us. They never pushed and when we needed them the most they were right there. We got married May 4th, of this year. And have paused our big wedding for hopefully some time when we feel safe to have a huge gathering, Go to diamonds direct Crabtree it is absolutely the best place to feel safe, secure, to learn about diamonds, and feel great about your purchase.

Ma
Review №40

Daniel was absolutely amazing! He made my shopping experience easy and relaxing. I will be back in the future!

Re
Review №41

EXCELLENT. SUPERB. OUTSTANDING! I could go on and on. After my boyfriend and I had an awful custom ring experience in our hometown of Roanoke VA we went to Diamonds Direct for redemption from a recommendation of a friend. And did they deliver. We had made an online appointment with Ginger and showed up at 10am- immediately greeted by so many warm smiling faces and when we stated we were here for Ginger we were immediately helped. She spent time showing me so many settings that fit my super thin band, dainty, understated low profile vision and was so knowledgable. The setting I chose was able to fit my heirloom diamond THAT DAY! was told it would be ready by 4pm. Unfortunately we werent going to be in town all day but it is being shipped out today. Ginger went above and beyond she was kind, knowledgeable and thorough. I will be buying our wedding bands from here too. This service is top notch.I will say make an appointment or go on a weekday it was a mad house in there Saturday morning but we were in and out within an hour with my dream ring. I was devastated about getting engaged after our horrible hometown experience but I cannot wait to get to wear this ring all thanks to Diamonds Direct and their sales team that LISTEN to your wants and needs.

De
Review №42

Little Lisa is amazing! My husband went to DD 6 years ago and Lisa helped him step by step to create the perfect ring! Im now in the process of a band upgrade and went back to DD of course! Its the absolute best place to buy jewelry and the customer service is wonderful! I dont think I will ever buy jewelry from anywhere else. You know exactly what youre with Diamonds Direct! The quality cant be beat! 💎

Ja
Review №43

Back in 2017 my (now husband) went looking for the perfect engagement ring for me. He met Eric Williams and was immediately comfortable with his intimate knowledge of jewelry, current trends and great eye for the perfect stone. Furthermore, Eric made it a point to develop a strong and lasting relationship with us by being personable, professional, kind and considerate. Since 2017, we have referred many people to Eric and they all have the same experience with him! He is truly the absolute best in the business!To this day, when people complement my ring I always have the same response, “we have a jeweler.” In this day and age where everything can be found online or at a “big box“ store, it gives me comfort to know that I can reach out to Eric for any of my questions or concerns regarding my jewelry. I also love knowing that my piece is special and hand crafted just for me. We will never use anyone else for our jewelry needs!

Sa
Review №44

Eric was amazing, would 10/10 recommend. He took the time to explain all aspects of engagement ring buying and I never felt rushed or pressured. He seriously went above and beyond to get me the exact diamond I wanted and made the ring buying experience super fun. Very communicative. Would recommend him to anyone looking to buy a ring at Diamonds Direct, without hesitation. Additionally, in an amazing turn of events, he was also the one who helped my partner pick out MY ring several months prior, and I must say, executed flawlessly there as well :)

Sa
Review №45

First person to “help” didn’t acknowledge that I didn’t know much about diamonds. They then went to treat the whole experience as a disingenuous used cars salesman by slapping the hood of the car and saying “so you want it?” Didn’t give me any knowledge or any idea of how diamonds were graded or priced. Was very pushy and aggressively trying to just get me “in and out”2nd time around I came back and asked for a different sales person because my last experience wasn’t so great. The woman that came to help me and started off nice and well, I told her my budget and she was almost instantly offended, and made it seem like I was wasting her time.I don’t recommend this place. I had a terrible experience, and took my hard earned money elsewhere.

Be
Review №46

Tina G at the Raleigh diamonds direct was great to work with. She listened to my wife’s description and was able to make good recommendations. We will be return customers.

Ju
Review №47

Hubby got my engagement ring here like 4.5 years ago and my wedding band 3.5 years ago. Every piece of jewelry comes with free cleaning for life and every time they clean it, they look brand new again. My little huggie hoops are the most comfortable pair of earrings Ive ever had - have had these for 4 years now. I love them so much. 10/10 would recommend to anyone doing any type of jewelry shopping

Ba
Review №48

We had a great experience purchasing here. Daniel was so helpful in the selection process, educating us on a good purchase and very friendly and personable which made the experience even better.

Ba
Review №49

I experienced the best customer service I’ve ever had here. Cindy Parker went above and beyond countless times for me. A few years ago, she worked with me for over 4 months trying to get a special promotion to work properly for me. When that didn’t work out, she made certain that we found a way for me to get what I was after. Just recently, she volunteered to come in on her day off in order to assist me in another small purchase. Because of her, I will recommend Diamonds Direct to everyone I know that’s searching for a jewelry provider. I’d say that they’re the Chikfila of the jewelry business, but they’re even better!

An
Review №50

If you shop at Diamonds Direct Crabtree location I highly recommend Eric Williams . He personally handled the diamond ring I purchased for my fiancee. I was out of the country at the time and wanted to propose Christmas Eve. Eric had the ring delivered in time to even make adjustments. This is quality service on the highest level. The ring was simply beautiful. You should shop here if you are serious about your jewelry. 5 star service guaranteed.

Ky
Review №51

I purchased a 1.03 carat H color VS2 diamond ring with a matching channel set diamond band from a local pawn shop. I contacted Elad at Diamonds Direct Raleigh via the Diamonds Direct website about coming in for an inspection of the diamond. After carefully unsetting the diamond and viewing with a microscope, he detected a small chip in the girdle of the diamond. Instead of having to get the diamond re-polished which would have taken more time than I had before I wanted to propose and have lost precious carat weight. Elad was able to exchange my diamond for a 1.00 carat H color SI1 diamond. He had it set within 4 weeks in a beautiful Sylvie ring- SY904. Elad was very fair in what I paid for this ring. Unfortunately, the diamond was improperly set by the onsite jeweler. There was a 2mm prong length discrepancy on two of the prongs…Elad and the vice president, Lev, went out of their way to get issue fixed very quickly and correctly for me despite the issue being beyond the skill set of the onsite jeweler. Elad sent the ring to an expert jeweler contact he had in New York. After receiving the ring back, he overnighted the ring to me via FedEx in Western NC in time for me to propose on Christmas. My now fiancé was very impressed with the ring. For this experience alone, I would give Elad and Diamonds Direct Raleigh 5/5 stars.As I mentioned, at the pawn shop I purchased a diamond band with the engagement ring. The ring set was soldered together. Diamonds Direct unsoldered the bands for me. Unfortunately, as the wedding band was channel set and original size 7, there was no way to size the ring to 5.25, my fiancé’s ring size, without significant risk of losing diamonds in the long term. Elad was able to have a very similar, custom ring created using 3d design software that was able to use the 8 VS2 diamonds in my original wedding band. He then refined the design based on the feedback of my fiancé and myself. Wax cast of the original ring and updated design were provided before ordering the ring. The cost of this band was very competitive with similar bands sold by online retailers. However, this band was custom and much higher quality as it included the VS2 diamonds I had from the original band.My last purchase was a wedding band of similar style to my fiancé’s wedding band. I was headed to Diamond’s Direct to pick up the wedding band for my fiancé the day I ordered my band. Elad stayed behind for 5 minutes to briefly speak with me despite needing to head home to help his wife take care of their sick child. He got his colleague Prem to help my fiancé as she tried on her wedding band. Prem also assisted me as I ordered by wedding band. I selected RECF518516W from Benchmark. Prem ordered the ring for me. He matched the pricing I had found from an online competitor. I selected RECF78022SCC as the free ring that Benchmark offers all customers purchasing dress rings.In summary, Diamonds Direct Raleigh is likely the best “in-person” jewelry store in the Triangle Area-Raleigh, Durham, Chapel Hill. All pricing was extremely competitive. Pricing was better than every store I visited in the Triangle Area. Pricing was also in-line with online competitors. I advise buying in-person at Diamonds Direct Raleigh for the Diamonds Direct buying experience that includes complimentary cleaning, resizing, rhodium plating, etc. Also, every employee was incredibly thoughtful and genuinely cared about my diamond buying/ring buying experience. Even when I had the issue with the engagement ring, it was promptly taken care of by Diamonds Direct. This would not have been the case with an online retailer. The Diamonds Direct team is truly like a big family. Even when Elad wasn’t available other managers willingly stepped up to help me. However, when you stop by, make sure to ask for Elad!

Al
Review №52

Daniel helped us pick out our wedding bands and was so friendly and helpful! We had a great experience!

mi
Review №53

Jodi Is the absolute best. Not only is she extremely professional but took more time than I ever thought possible to ensure that my fiancé and I got the most perfect ring that we could get. I would recommend her over and over and over again as well as Diamonds Direct as a whole. Really great experience and we are so happy with Jodi and the ring that we picked.

Jo
Review №54

The customer service agent Cindy did the absolute greatest job with me. I was looking for ideas and options for an engagement ring and she delivered. She even set up my appointment for me to go to the showroom to get the process started. She made it simple, easy and comfortable to someone that knows very little about rings. As I said in a different review, Cindy, if your manager reads this, she deserves a raise or a promotion, maybe both.

Je
Review №55

“Little” Lisa was outstanding extremely helpful and just sincerely fun to work with. I’d definitely come back again to work with her.

Tr
Review №56

Mac McCrodden is one of the best people you can work with at Diamonds Direct. She made sure I was able to surprise my wife for our anniversary. The whole experience from beginning to end was A+. She will make sure you get exactly what you want for the best price!

Gr
Review №57

The best customer service there is!

Al
Review №58

Austin was super helpful in every aspect of my experience at Diamond Direct. Thanks for making this an easy decision!

Ja
Review №59

The sales associate by the name of Eric helped me narrow down my options which led me to a purchase that exceeded all my expectations.He was personable which made a big difference in my decision making process! It was key for me that we could have conversations about any and everything while still remaining focused on the task at hand.Long after my purchase I still find myself reaching out to connect with him about life as well as future purchases. I can honestly say I not only purchased a item I will cherish for a lifetime but I also made a friend. I highly recommend whoever is reading this to go to Diamonds direct & don’t hesitate to ask for Eric, they’ll know exactly who you’re looking for & direct you to him.

Ma
Review №60

Mac is PHENOMENAL! My fiancé purchased my engagement ring at Diamonds Direct, so we went back together to take a look at wedding bands and were lucky enough to meet with Mac. She was SO helpful and honestly made the process fun! Mac knew my style immediately, but my fiancé was a little lost and didn’t know where to start with selecting a band. Mac asked great questions to assess his style and was able to narrow down a few options for him super quickly. She even made sure to have my engagement ring taken back to be shined up while we were there. I can’t recommend Diamonds Direct enough—ask for Mac! You won’t be disappointed. She has a special gift and will ensure that you leave with a piece perfectly suited for you. We will for sure be back to see her again soon!

Ch
Review №61

We’ve been buying our jewelry at the Raleigh store for several years and will continue. My husband and I always ask for Eric because he is super patient with me when I’m deciding on a piece, very friendly and knowledgeable. Diamonds Direct in Raleigh has great variety and price points for all budgets. I highly recommend it for all your jewelry needs.

Dy
Review №62

I had a custom engagement ring made with Diamonds Direct. I was taken care of with the utmost respect, educated on diamonds and metals, and they worked closely with me to design the perfect engagement ring that absolutely stunned my now wife (of Course she said Yes). All of the staff are wonderful and amazingly helpful. The value is great and the experience was one in a lifetime!

Be
Review №63

Had the best experience picking out my wedding band. Leslie was amazing and the atmosphere is unbeatable! Cant imaging going anywhere else!

Gr
Review №64

My husband and I went to the Crabtree location looking for an anniversary ring. Melissa Garrison-Staats was incredible. She listened to what we were looking for, was incredibly knowledgeable and we didnt feel rushed. She helped us to find the absolute perfect rings, that they sized in the store the same day. We will never go to anyone else!

Ch
Review №65

Daniel was super helpful in helping us find the perfect wedding bands! Very knowledgeable!!

K?
Review №66

Diamonds Direct will forever be my first choice when jewelry shopping. I was fortunate for the opportunity to work with Eric while creating an engagement ring. I came in with no understanding of jewelry, diamonds, or metals but after multiple sessions with Eric I walked out feeling like an expert. He exuded tremendous patience as I looked over countless stones and even changed my overall design. The diversity of stones that Diamonds Direct has available is unbelievable. There are so many options that your imagination cannot be limited. My now wife and I went to look at wedding bands where Eric once again worked with us. This was her first time at Diamonds Direct and meeting Eric. She was immediately impressed by his candor, knowledge, and the stores selection. Shopping is about the product, service, and experience which at Diamonds Direct all exceeded my expectation.

Ja
Review №67

What an amazing experience. This was my first time buying a piece of jewelry of this much importance and working with these folks is the way to go. It was such a breeze because they really do teach you as much as they can about the stone. I didnt realize how much I didnt know. A huge thanks to Sylvia at Diamonds Direct. She is who you want helping you get the ring of a lifetime. Thank you!

Za
Review №68

Melissa Garrison-Staats provided me with an exceptional experience in helping me select the perfect engagement ring. I was rather uneducated on diamonds when I walked into Diamonds Direct and by the time I left I felt that she helped guide me into making an educated, cost effective purchase that was well within my budget. I asked a lot of questions and she could not have been more patient or informative. I could not be happier with the quality of the diamond/ring or with the sales experience with Melissa and Diamonds Direct.

JU
Review №69

We are so pleased with our customer service at Diamonds Direct. We came in 3 days before our wedding with an engagement ring that wouldnt fit into the wedding band. We walked in greeted by Destiny explained our situation, she apologized for our issue and promptly went to resolve it. In less than 5 minutes we were done with exactly what we needed!

Ju
Review №70

Diamonds direct is one of a kind with amazing staff!! Jodi is truly phenomenal at what she does and she helped my fiancé design my dream ring and worked so hard to get me the absolute best. I am obsessed with my ring!!!! You will not regret purchasing from here, the service and quality is on another level!

Er
Review №71

Very friendly staff who were helpful gave us quality recommendations for both the present and the future!! Will definitely be returning and recommend this establishment to others.

Ed
Review №72

Liz was very helpful. She assisted my wife and myself in matching the correct wedding band with her engagement ring. They also gave my wife backs to her ear rings at no additional charge. We will definitely be back.

Pa
Review №73

Had a great experience at Diamonds Direct. Eric helped me and my husband pick out the most beautiful bridal set. He went above and beyond to make sure everything was perfect. I would definitely recommend Diamonds Direct to any of my family members and friends if they are looking to purchase any jewelry in the future. One very happy customer!!

Gr
Review №74

Karoline did an amazing job taking care of my wife during the process of finding a ring for the engagement to the wedding band. We are both happy and excited! Karoline was professional and encouraging! We could not have done it without her!

Ch
Review №75

Theyre very good and theyve been great with me and my new fiance thanks to the manager I even got a better deal two thumbs up for him.

Ca
Review №76

I came in and was helped by Eric . Eric was helpful really took the time to make sure we got what we wanted. He did not hesitate make any changes we needed. Made sure we left happy. 100 % great service thanks to Eric.

L
Review №77

Ronnie James made my experience in choosing and purchasing the perfect engagement ring for my fiancée a great one. His patience, responsiveness to questions, and customer service was excellent. Please let him assist you when you go.

Aa
Review №78

Cindy was absolutely awesome! She made purchasing my wife’s upgrade so easy and enjoyable. I would highly recommend Cindy and the entire team at Diamonds Direct Raleigh!

Mi
Review №79

Came into diamond direct today to pick out wedding bands. We worked with Eric and couldn’t be more happy with the service he provided. He was patient and very knowledgeable. We are so happy with our choices thanks to Eric!

Ca
Review №80

Tessa was absolutely amazing! My fiancé and I cannot even begin to thank her and the team for the time and effort they put into making my dream real life!!! She hand selected many diamonds and even had some brought in from other locations until I found the one that is now in my engagement ring. She was so helpful, explained every step of the process, and answered all of my off the wall questions! We came here after going to another jeweler in the area to compare prices, and they didn’t make us feel bad for not wanting to fork out thousands and thousands of dollars. It was a busy Sunday, and we had no idea they were even having a sale, so when we walked in they were so busy but Tessa came out and helped us and we’re so thankful she was able to work with us through the process. My ring is beautiful, and they definitely did an heirloom band very much justice by creating a custom piece just for us!

Ri
Review №81

We are new to the area and my wife’s engagement ring had a prong that was bent out of place we were told by other jewelers we would need a new head. So it was suggested to us to take it here. They brought it back to a jeweler and in about 2 minutes came back with it fixed. Said it was a very easy fix so no charge and asked if we would like it cleaned for no charge but it would take an hour. We said sure and went to get lunch at the mall and came back and the ring looked so great so sparkling clean. They just got themselves a new customer for life. We will definitely return there when it’s time for another jewelry purchase. Thank you so much!!!

Ro
Review №82

Had a great experience buying an anniversary band for my wife. Austin was extremely helpful in selecting the right ring. Great value.

De
Review №83

Just the perfect place for any diamonds, Don’t waste your time at another diamond store.

Ke
Review №84

My experience was awesome at Diamonds Direct I went in after hearing an ad on the radio. So I get there and meet Eric Williams and had very little idea what I wanted he was patient and knowledgeable and helped me pick out the perfect upgrade my wife had so well deserved so thanks Eric I really appreciate it and so does my wife she loves her new ring we couldn’t be happier with our experience

AL
Review №85

Had a wonderful experience both times my now fiancé and I shopped here. We had a different consultant when we got the engagement ring and we tried to connect back with them, but we ended getting another consultant for our wedding bands. Shout out to Leslie R and her amazing customer service for the bands! So personable and friendly. I’m the first of my friends to be getting married and will recommend Leslie for anyone who goes to look for a ring 💃🏻💃🏻💃🏻

Lo
Review №86

What a fabulous experience it was shopping here with Ronnie James to guide the process! I can’t say enough about how knowledgeable, respectful, insightful, patient and kind he was. He is top notch! Knowing the prospective customer lives all the way over on the west coast, Mr. James STILL gave phenomenal attention and service. Added bonus... the ring is STUNNING!

Ca
Review №87

We had an amazing experience today thanks to Lisa and Bryan! They took the time to explain every detail with us, and tailored the ring to exactly what we were looking for. The experience had a personal touch and they were genuinely interested in making the best ring possible and not about just selling us any ring. We are excited about buying our rings through them and cannot thank them enough.

Sh
Review №88

Eric was so great to work with! Extremely knowledgeable, patient, and works to ensure you walk out with exactly what you want!

Sa
Review №89

Took advantage of the 20% off spring sale with my boyfriend to get an enaggement ring. Tina has been wonderful to work with, she ordered stones for our setting, gave great suggestions and was prepared, sweet and helpful! Cant wait for it to be picked up in 4 weeks! Thank you for a lovely experience for both of us on this special day!

Da
Review №90

So enjoyed working with Sylvia Wilcox and look forward to future projects! She helped with designing/re-setting family rings and stones for engagement and marriage. She communicated with us frequently, keeping us well informed even as there was uncertainty in the early days of covid. I continue to be impressed with her exceptional knowledge and skill in the field. No doubt who I will be going to for future projects.

Mi
Review №91

I went to Diamonds Direct a few months ago looking for an engagement ring and was absolutely blown away by the professionalism and excellence at this store. I had the utmost pleasure of working with Mac and would absolutely recommend her for any of your diamond needs. She is incredibly knowledgeable and has excellent taste. She made the whole process smooth, easy, and fun! Just recently, my now Fiancée and I went back to look at wedding bands and met Mac. She continued to demonstrate the same level of excellence, knowledge, and down-to-earthness that made the whole process fun and exciting. We seriously cannot recommend her enough and continue to be so impressed with this store.

Ti
Review №92

Stopped in today and got a beautiful diamond bangle bracelet!! I worked with both Jodi and Austin, who are always helpful, knowledge and fun.It made me feel great to see the efforts they are putting into cleaning the store every hour and helping enforce the idea of social distancing while still keeping a relaxed, happy atmosphere.Always a great day, when I visit Diamonds Direct !!

Ke
Review №93

Great place to shop for jewelry. I had a great experience with my sales rep Jodi. She was very helpful and also taught me some things. Jodi made my shopping experience so easy and I thank her for that. I truly believe it would not have been that easy anywhere else.Thank you Jodi and team....

Tr
Review №94

My experience at diamonds direct was a great one. Eric Williams made it more a experience rather than a purchase. My wife loved the wedding band. Thank you again for the experience.

Er
Review №95

My fiance and I got my engagement ring and both of our wedding bands at Diamonds Direct. Each time weve gone, weve been really impressed by the service and the options available for every budget and style. They can do a lot of customization with their store brand options - my engagement ring was a custom job and I am so in love with it! They helped my fiance pick just the right stone to look beautiful on the band and fit within his budget. With the pandemic going on, they seem to be doing a great job with mask enforcement and cleaning as well. I would highly recommend this store to anyone looking for quality jewelry at a reasonable price.

Br
Review №96

Ronnie James A+ serviceIf you are buying a diamond in the triangle area, diamonds direct is the best place and Ronnie James is who you want to work with!!! Thank you for your commitment to your job and the couples who come to you. 😁⭐️

Ke
Review №97

My fiancé and I could not be happier with our experience at Diamonds Direct! We went in to get a wedding band to match my engagement ring and were lucky enough to work with Paul, who is a jeweler (usually not on the floor selling). He found the perfect band to match my ring and got us the best deal possible. He was great to work with- we will definitely be back to see him!

Ni
Review №98

Leslie was amazing! Very patient and honest with her opinions!

Al
Review №99

Sylvia has helped us on numerous important occasions and is amazing... she knows my style when my husband brings me in there and always helps us pick out the next piece ... she gives truly exceptional customer service and works to make it alllllll happen!!

Ca
Review №100

My husband and I went to Diamonds Direct looking for something special for me to celebrate a big anniversary. We worked with Jodi and Lev throughout the entire process and we couldnt be happier with our experience. They not only helped us design a beautiful right hand ring, but also a new wedding band. With so many options, they were awesome to work with as they shared their expertise and ideas in a truly patient and no pressure setting.I am thrilled with my rings and so grateful to both Jodi and Lev for making it such a wonderful and special experience! We will be back!

Information
100 Photos
100 Comments
4.8 Rating
  • Address:4401 Glenwood Ave, Raleigh, NC 27612, United States
  • Site:https://diamondsdirect.com/
  • Phone:+1 800-885-5050
Categories
  • Diamond dealer
  • Jewelry store
Working hours
  • Monday:10AM–7PM
  • Tuesday:10AM–7PM
  • Wednesday:10AM–7PM
  • Thursday:10AM–7PM
  • Friday:10AM–7PM
  • Saturday:10AM–6PM
  • Sunday:12–5PM
Service options
  • In-store pickup:Yes
  • In-store shopping:Yes
Accessibility
  • Wheelchair accessible entrance:Yes
Offerings
  • Repair services:Yes
Payments
  • Debit cards:Yes
  • Credit cards:Yes
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