Cute shop, husband was looking for a sweatshirt. One of the employees came to make sure we were not stealing twice! I Didn’t know my family and I (including my 9 yo and baby) looked like we’d take a week vacation to San Diego to steal sweatshirts.

Great place to get beach style clothing and accessories. Not as tourist trap-y as other places, this place is better to get a beach themed shirt or shorts, not the place to go to get a shirt or mug that says San Diego in big letters on it. Cashier service was friendly.

Good spot for San Diego t-shirts and gifts. Located in Sea Point Village - which is a must visit spot.

Nice shop! Friendly service.

A great selection and friendly helpful staff :)

I really love the surfwear they have at this location. Its very cool and very much apart of my daily style.

Great staff with great variety of quality clothing...

San Diego Surf Co. in the Seaport Village is the place to shop for great beach / surf wear. Customer service is very helpful and know all about the importance of balance... great selection of RVCA.

Distinct variety of clothes. Amazing Service.

Stopped in for a couple shirts

Excellent selection of house and name brand apparel, friendly/helpful staff and an awesome location. A must visit if youre on the Embarcadero

Youre right in your reply; its not your fault. I kept killing the review prompt from Google but it kept reappearing. I did that in frustration and to get it to stop.In looking, I guess we were right next door at this time. I have been in there in the past and its a very nice store. Im sorry you were caught in my frustration.ORIGINAL:Never been here, but Google says I have. No clue.

Come check it out!

Really great small surf store! I purchased some board shorts for my husband while I was in SD for work. I purchased the wrong size and had to send them back to be exchanged. Alexis, helped me with my return and exchange. She took pictures of 7 different shorts, sent them to me and let me pick which pair I wanted to exchange for. Her service was great! I would definitely recommend spending your $ here!

Ive been in San Diego for 5 days now and was desperately in need of sunglasses. I stopped in the shop and walked out with a paid of suncloud glasses. The staff was super helpful and friendly, and went out of their way to make pleasant small talk. They also carried everything surf related. I highly recommend this little shop!

Nice shop with upscale clothing, similar to Buckle or PacSun.

Great place to buy shirts, bathing suit items, and jackets. Love this place.

Tourist prices

So these guys are awesome. I bought a shirt here during my trip to California as my souvenir; going to CA was on my bucket-list since I was little so I was excited. But almost a year later I went and got my hair done at a Namaste Salon & Spa here in Rexburg, ID, and they offered a t-shirt bleaching service for $180 (joking, but really, they bleached my entire neck and back). I was so upset. I fought awhile to get them to replace the shirt, but it wasnt on the website anymore. I ended up shooting them an email, and Tasha put the shirt back up on the site just so that I could order it. Talk about good customer service! She was quick to respond to all of my emails and kept me posted when it was available online, and a link to get to it. Thank you Tasha!

Needed to load up on San Diego gear while in the downtown area, and they had everything I needed. Great selection on surf name brands, and even better customer service. Ill be back for sure!

While in San Diego on business, I attempted to visit this store on two occasions. They advertise that they open at 9am. Each time that I arrived at 9am, I was rudely told that they are not open yet and to come back in 5 minutes. Each time I was on a tight schedule and hoped to squeeze some shopping in. However, I will never spend money at a place where you are treated like an inconvenience rather than a valued customer. No wonder places like this are dying due to people like me who will now go online and make my purchase rather than endure the rudeness of lazy workers who cant show up to work in time to get ready to open on time.

Bought my fave St. Christopher bracelet here

Cool little clothing shop by the water.

Nice shop! Friendly service and nice quality clothing

Awesome place to eat and drink some beers

Decent prices and good service for the area.

Got some dope board shorts from here

Stopped by to get some boarding shorts. Awesome selection.

Friendly service and nice quality clothing.

Loved the apparel and staff!

I always buy my tshirts there.

Cool souvenirs

Over priced tourist stuff

Good stuffVery expensive

Not a surf shop. they sell clothes.

Asian Darnell was awesome! Danielle was equally fantastic and idk what happened with Judy, but my experience was great, efficient, and quick. Support local, shop small 🤙🏽🤙🏽🤙🏽

Cool surfer clothes!

Beautiful city several places to vicitar