100% Pure, as a brand, is incredible. Best place for clean, toxin-free, Cruelty-free, fruit pigmented makeup. Their stores are always awesome and they pretty much only hire people who are helpful and emulate their beliefs ♥

TL:DR - I highly recommend this company and this location.Shopping this location:My experience with this location has been great. I decided to clean up my makeup routine and went in person to color match for foundation (during COVID). The sales associate was incredibly helpful, knowledgeable, and most importantly not pushy. She helped me with trying different products to find the one I liked best.After getting home and wearing my new products I found that the foundation was a bit too dark in natural light. I returned the next day to exchange for a lighter shade and she was just as helpful with that transaction.Products:So far I love the products I purchased. I got the fruit pigmented mascara in black, a pencil eyeliner in black, the luminous primer, tinted moisturizer in the lightest shade (which is still a bit on the dark side for fair skin), the fruit pigmented foundation powder in the lightest shade, and a trio of their chapsticks. I have extreme combination skin that breaks out very easily and my eyes are sensitive to some mascaras and eyeliners (they make my eyes water uncontrollably). I have had no issues with any of the products so far, I will be purchasing them again, and I plan to buy more products as I run out of other things.

Some of the product smell like fruit roll ups! Store is very small, but has samples for most products. Could be a more exciting shopping experience, especially if the cashier was a little more engaging. I only purchased a mascara colored with blackberries which smells great and I love the color, but it does flake very easily. Its awesome that it washes off with warm water, but Id love to see a longer lasting, non flaking formula.

Fabulous selection of products. Vanilla hand cream is the best. Love the scent and texture of the cream. Very friendly and helpful staff.

Love 100% pure great products. Miss their heavenly body scrubs

I am in town for vacation and one of my plans was to stop in and check out 100% pure. Not only was the store beautiful, but the customer service was excellent! I have been a fan of this company and their values for years and its great to see that translate in a store setting! Thanks Jasmine and Isabelle!

I love this product line and the only reason for 4 stars in place of 5 is due to the fact that they are constantly reformulating and removing products from the line that you really grow to love. This makes it very challenging! This is particularly true for the face wash. They used to have a ultra light unscented foaming cucumber wash that was free of alcohol and great for sensitive rosacea prone skin when they were fairly new to market. So many ppl I know LOVED IT and it cured me of my rosacea symptoms. Then they removed it from market, replaced it with a liquid cucumber wash in a glass bottle and added alcohol which was great but drying (caused me to flare up again) and now thats gone, and there really isnt a replacement. The coconut milk face wash is good but leaves a slight filmy residue behind on your face from the coconut oil which feels very moisturizing, but not that clean skin feeling. I almost feel like it didnt wash away all the makeup or sunscreen. The hydra drench cream in their sensitive skin line is amazing but WAY too strong on the woodsy essential oils. You smell it really strong while its on your face and it can be challenging for ppl who are sensitive skin prone and cant do a lot of smells. I wish they made an unscented version. My boyfriend even comments how strong it is when I use it, and I think Ill have to return it. I LOVE the coffee bean caffeine eye cream - smells like a dream, and the burdock scalp shampoo/conditioner smells and feels amazing. The storefront is nice as well with a knowledgable mature sales lady who really knows the line. I do realllllly wish theyd keep the products that are working for ppl though, and create unscented versions for an ultra-sensitive rosacea line. Thank you for caring 100% Pure! Your commitment to your product line shows!

Good for women.

We need a 100% pure in Denver Colorado!!!!!!