Incredibly easy to work with. Vast array of quality merchandise. Fair, honest, responsive. Richard is a true professional and knows his stuff. Handled a significant transaction flawlessly and got the guitar in my hands cross country expeditiously and at a reasonable cost. Highly recommended!

Lovely folks there at UGM, now an online store only, who are ready to answer all your questions and help you with anything you may want to purchase from their web store. You can even set up an appointment to test out any of the many high end guitars they have for sale. Best place in town (and out) to get a Martin!

All the guys and gal is always friendly and extremely knowledgeable. Every time I go here they have been very helpful, resourceful, and honest. Ive gone in a couple of times wanting one thing and asked them about it, but they recommend something that will work better for what Im looking for and theyve always be right about why the other item is better than the one I wanted.

Hard to find a cozy shop like this in other cities. The staff were really cool, and my friend got to test out one of his dream guitars. Have some strange string instruments and a good selection of pedals.

Came in with a fat wad of cash to by a new guitar and the older woman that is always there walked up to me and said, If you arent going to buy anything you shouldnt be in here. My guess is she assumed that, based on my appearance, I was just another 20 something about to play all the guitars and leave. This is was not the first, but it was the last time I received bad service there as I have never returned.

Very knowledgeable staff. The prices are a little higher than other stores around for the same item, but they also have more higher end items. Almost exclusively guitars, very little of any other instrument.

Theyre really nice and knowledgeable. Got a mic stand for my Theremini and they throw in an adapter for nothing! Definitely will do my future purchases here, its local and its better than online shopping in every sense.

Im an older woman who plays electric guitar. Have purchased top-line new guitars there and sold some equipment there, and they did the job. But I have never been comfortable there. The boss is angry, curt and dismissive and the staff doesnt seem relaxed or happy. There are unwritten rules about how long you can stay, what you can touch etc. Not for me any more.

I really tried to give this place a chance. When I ask for help, the staff gives me the distinct feeling that I am wasting their time. The selection is not good, and quite frankly I did not feel welcomed any of the times I have gone there.

When you are ready for a Martin acoustic,this is the place to go.The staff knows their product, and they wont be happy, until you are happy.My guitar of a lifetime was the Martin HD-28.If you are looking for a fine instrument, Richard,Tom,and the rest of the Union Grove staff,will be there to help you. Ive bought a Martin vintage 12 string,and my new HD-28 in the last two years. Great instruments,and a great store.Thanks for being in Santa Cruz !

I called asking to hold a guitar I really liked a lot until I could get there THAT SAME DAY...they said ok, no problem, it is on hold only for me. When I arrived THAT DAY a salesman said they sold it THAT MORNING. I felt very disappointed.

I love this place. The guitar repairs are superb and nobody knows vintage instruments like these guys.

Staff is always friendly. Wish there was a little more selection.

Great guys and great instruments.

Look, I get it. Youre right in the middle of downtown where all the vagrants pass through, but the attitude has got to go. I used to occasionally stop in here whenever I needed strings, picks, etc. And every time I felt like I wasnt welcome. Avoid like the plague

The kids loved it!

I love it

Good