Great service for a novice like me. Went in for gear and catfishing advice and caught a few the next day!!!

Great prices for live, frozen or fake bait and fishing supplies.

Very helpful.Great selection of tackle and bait.

Sold out of the most common gear

Best bait store you can find in the northland and the owners are very very nice and they love ppl.

Has needed bait and tackle. Owner not friendly

Nice to have this here.

During COVID not allowed in store. Crawlers are at back door color with honesty policy and money box. Call phone number posted and they will get you minnows and leeches. They are so nice they will even grab needed shop items for you such as bobbers and sinkers. Nice lady there.

I absolutely love this place. Great bait & pretty big selection for a family owned place. Their recommendations for baits and locations are fantastic.

The owner is nice but you cant go in the store you can tell him what you want and he will get it just would have been nice to look around it was the first time I had been to that store so dont know what all he has in the store maybe Ill come back later in the summer and again the owner was real nice

One of the best bait shops in the northland. Musky selection is great. Nice worker/owner, place is great.

The bait box is one of the great things about superior! Ive never heard a complaint and always receive awesome service! My 3 year old is also a big fan and frequent customer!

For the fishermen who have no clue about fishing or you are someone new to fishing. This place is great for small flys to large muskie baits. The owner has always been Strait forward and up front on all my questions over the past 12 past 12 years I been able stop in while visiting my family in the northwoods. Pricing is fair and live bait has always been great when I have purchased them. All in all just a great mom and pop bait shop.

Greatest place ever! Only bait shop for miles and miles.

Been going their for years. The owners are the best!!!

Best place to buy your bait and the only place to buy them in superior

It is super nice to have this store in our little community. Friendly staff with a decent selection.

Love ice outside 1$ for 8lbs. Good deal

Surprisingly good selection of tackle, and a nice guy. I will definitely be back next time Im in town.

Great staff and lots of different types of lures

Great store lots of lures and a huge selection of tackle

Great place. Owners are very helpful and knowledgeable!!!

Great place and great people.

Nice little shop have all your baiting needs

Helpful staff not overpriced

They have everything you need! Great people and Amazing customer service!

Always excellent service, and bait is really cheap, and so is tackle, def my #1 bait store!

Great Place to shop, Steve and his wife are the koolest of peeps!

Great place to buy bait and shoot the bull

The owners are very helpful

Always a friendly and knowledgeable staff.

Very helpful and will to give local info

Great bait shop, everything you need for the local waters. Drive up ice machine.

Excellent service, fixed a rod tip, saved the trip.

Great place awesome staff

Has everything youll ever need for fishing.

The only place I shop for bait.

Always friendly

Everything you need for fishing

Always stop in and get bait here

Great place

Go-to place when going fishing!