First came to ISF at the recommendation of a workout buddy and was not disappointed. Great quality, great prices, and local northern NJ pickup. What more can you ask for?Since my first purchase I’ve basically equipped my home gym with these products. No issues. Highly recommend!

Great equipment and experience! Everything was brand new and they have a great selection of quality equipment. Service and communication was clear along with good prices - highly recommended!

Hands down the best place to buy gym equipment! I’ve bought from ISF Totowa for 80% of my home gym equipment (bench, barbell and plates) and the quality is extremely high standard. rob (the owner) is so kind, personable and exceptional with communication. I live close to the warehouse and the whole check out & pick up process is easy and convenient

I use this equipment for my business in edison. If your looking for affordable gym equipment w.o the ridiculous cost and without sacrificing quality, definitely check them out. Im local so its even easier for me to get the stuff!

Picked up a bench and a dumbbell set. Great quality and a reasonable price. I highly recommend ISF!

Everything good said about this man Rob is well deserved. His prices are reasonable and he has a great selection of equipment.. thank Rob for staying open a bit longer for me so that I can get those Kettlebells.

The people here are super friendly and they helped me find the right barbell for my home gym. So far so good and would definitely recommend ISF to anyone looking for quality gym equipment at a fair price.

Had a great experience on my purchase. Quick service, great people, great price for the product. Looking forward to working out in my home gym!

Great product and great service. Picked up my order and it was ready as soon as I got there. So excited to start my new gym!

Pain free transaction, with a local business owner, that sells quality gym equipment, at an amazing price!! Not much more you could ask for! The kettlebells are excellent quality and a much needed addition to my growing home gym. I will, without uncertainty, be back for more!!

It was fantastic doing business with them. Had a order for Barbell Plates to be picked up and when we went it was fast and easy. Dad a a business owner was impressed they were wearing masks. Since now wherever you go it’s confusing.Will be doing more business in the future, enjoying the plates

Ordered online for pickup and was ready within 5 minutes! Kettlebells are top quality too!

I just picked up a set of 5-50 lbs hex dumbbells from Rob today. Supercool guy to deal with and the weights were perfextly boxed up ready on a palette for me when I arrived. The dumbbells do not smell at all .. and are of great quality. Thanks Rob... hope to deal with you again!

Great Experience today at ISF. Took his time with us helping us get exactly what we needed.

Amazing products, fairly priced and great quality. Rob is extremely professional. Thanks for all your amazing products Rob!!!!

I have ordered several pieces of fitness equipment from ISF, starting with the 460lbs of bumper plates, then a standard bench, and most recently, a 28kg kettlebell to round out my collection. The equipment is fantastic and well priced, and the ability to do local pickup means significant cost savings as well. Highly recommend ISF as one of the first places to search for your home gym needs!

Just awesome bars! Far and away the best power bar on the market! The knurl is sharp, the finish is beautiful and the customer service is top notch. Better than any bar you’ll find out if Ohio or Texas!

Rob very nice guy. Great product .

Great prices, great equipment. Strongly recommend.

Ive purchased three kettlebells and a set of dumbbells from ISF. Products are of a great quality. Pickup process is organized, easy and convenient.

I sell fitness confirmed my order and got me my new dumbbell set within 12hrs! The new dumbbell set I bought (5-50lbs) came in perfect condition and are a must have for anyone stocking their home gym! great service, excellent product, definitely look forward to ordering more equipment from them!

Rob went out of his way to get me my weights same-day after the shop had closed. These are really great quality bumpers. Would highly recommend.

Solid equipment at a very good price. I’ll be back to buy from Rob again.

The owner and his staff went above and beyond, working with me to outfit my home gym with kettlebells when time was a major factor for me. High quality weights exist in NJ at ISF, and you don’t have to pay crazy shipping!

Excellent service, great product would highly recommend it! Will be back for more gym equipment

I’ve been buying equipment from Isellfitness even before he had an official brand, when he sold used gym gear on Craigslist. Even then his pricing was the best I could find. Now with his own brand he hasn’t changed. Very high quality gear and great pricing. Always great to work with.Completed (almost) my Kettlebell collection yesterday. The handles, powder coating & flat bottoms are perfect for all the movements. Cannot recommend these enough.Side note - I own equipment from Sorinex, Rogue, Prime Fitness, MB Power - mostly specialty stuff. But Isellfitness should be anyone’s go to vendor with his prices & quality pieces. Do not let lockdowns, mandates, restrictions or whatever else the unknown future may hold out for us. Do not hesitate and get what you need ASAP.

I received my 124lbs kettlebell at my house today after just purchasing it online 2 days ago. Freakishly fast service. Excellent product! Im blown away at how awesome the kettlebell feels in my hands! Outstanding! Thank you ISF!

Easy pick up, good options, and good prices. Bought a kettlebell, works as you would expect a kettlebell to work!

I highly recommend buying equipment from I sell fitness. Rob and the staff are reliable, communicative and thoughtful. I bought a set of dumbbells, bumper plates, and two barbells- all outstanding condition, accurate description and incredible quality!! They’ve helped so many people build a home gym! I plan to purchase more from them.

Bought a few Kettlebells from Rob. Great guy selling quality equipment at great prices! Even Titan can’t compete with quality/price point.

Buyer beware: Rob was very responsive when I wanted to place an order. As soon as I told him I had an issue with his deep dish cast iron plates (they have a much smaller diameter than standard Olympic plates and put the lifter in a deficit when lifting off the ground) I got no response.Please do not purchase the cast iron deep dish plates unless you want to be lifting at a deficit off the ground. The finish on them is also not very smooth and is already chipping.

Not enough can be said of how easy to work with Rob was. He answered all my questions. Pick up was easy and as promised. Quality of products is great and prices even better. Have been able to build our home gym thanks to ISF

Excellent service and great product, highly recommended. Bars, bumper plates, kettle bells and much more.

ISF does a fantastic job. Rob is a pleasure to work with. He bends over backwards for his customers and during this very difficult time, that is no easy task. He is managing a very difficult supply chain right now. Quality is outstanding. I would recommend using ISF for all your fitness needs.

Rob was extreamly responsive with us during our hunt for gym equipment. Given the atmosphere of buying gym equipment during the COVID-19 pandemic it was definitely nice to shop from a small business owner who would answer at all hours of the day when demand is astronomically high.In total we bought from Rob: barbell, dumbells, and bumper plates. The only real delay we felt was with the bumper plates.For others who are also looking for their plates it will come ! But the entire supply chain for gym equipment is messed up. Regardless, he never ghosted us and kept us updated on status.The quality equipment is great and was worth the wait. We would definitely recommend purchasing from Rob and will do so as we expand our stock of equipment in our home gym.

October bumper plate orderI first placed in order with this company in August for a barbell and was extremely satisfied with my order and still am. Because of this I went ahead and pre ordered on September 1st, for a bumper plate set of 350 pounds to arrive In October.My friend had received bumper plates from them in the past, and picked them up at the North Jersey location himself with no issues, so that is where I received the initial recommendation to go with them for my weights.Fast forward to October and I reach out to the owner trying to get an arrival estimate so my friend can pick up my weight set... His first response is that my pre order was for Late October even though it never mentioned Late anywhere when I shelled out the money up front to purchase the weights. This was my first sign of bad things to come...October and November comes and goes without anyone from this company reaching out about any sort of delays. I had to reach out personally on several occasions just to get one response plate have a delay. Any time I tried to get an estimate on this I did not receive one and its now December 23rd and GUESS WHAT, today I sent my friend down to the store to see whats what, and they have the bumper plates.Coincidence? I guess you can decide that, but my personal opinion is that these guys have some serious financial issues and are using pre orders to purchase other orders and try to keep the business afloat. I know with Covid this could certainly be the case, but thats not how you run a business. You dont take money from people in advance and have them wait for almost 4 months for a product you said would arrive a month after pre order.I dont normally write reviews, but I want anyone in the future to know that this company has to work out some serious issues moving forward, and if you are going to put out your money on a pre order with them, be prepared to wait an unknown amount of time.Again the barbell is a very good product and hopefully the bumper plates are as well, but customer service is severely lacking, and expectations are almost non existent. No apology, credit, free t-shirt, anything to keep what could be a very loyal customer in the future retained.Good Luck ISF, youll need it.

Had some friends in town, one who was looking to order a new power bar from Rogue. I had been meaning to check out ISF since moving to Jersey and suggested we stop by before they placed their order. Rob was super cool and great to talk to. We ended up leaving with 2 bare steel power bars, for the same price of what one would be shipped from Rogue.

Bought bumper plates and cant be more pleased with the quality and customer service. Will definitely do business with them again. Keep it up guys.

Responsive, always top quality and fair pricing on the equipment; no price gauging like the opportunists out there. I would add that I’m not one of the owners’ friends just someone who needed a full run of home gym equipment since things are limited these days and the proprietor, Rob made it easy. Yes he is busy and has lots of customers calling/coming to the warehouse but that’s to be expected. If you are local to the Passaic/Essex County area or willing to drive there and can avoid shipping you can’t find a better and more reliable place.

I bought some bumper plates and standard 10lb plates from Rob. I was in the area and was able to stop by and see him. He has some great equipment at very competitive pricing and is easy to deal with. Thank you and I think I will stopping by again sometime in the future!

Bought some bumper plates. Great price good quality. Phenomenal customer service. Didn’t price gouge during Covid 19. Rob is the man

Bought dumbbells today for a great price and brand new.

Great customer service. I ordered a gift for my son and realized i had made a mistake when he opened it. I contacted I Sell Fitness and he immediately offered to fix my mistake and get me the correct items. Thank you so much for a great experience!!

Purchased a long sleeve trap bar. Very solid bar at a very fair price, especially during Covid, and easy communication. Would highly recommend ISF to help outfit your home gym.

Excellent service, Rob was a pleasure to work with, and the equipment is top notch. 10/10 experience

No frills, great guy, solid product. If you are into fitness and arent patronizing this place, you need to reevaluate your life decisions. Highly recommended!

I pre-ordered a set of rubber hex dumbbells. They arrived as promised, on time. Communication through the sales process was easy, the owner very quickly responded to all questions. The price was fair. There was no price gouging as I found with so many other companies during the current pandemic. I couldn’t be happier with the purchase. I will certainly look to ISF first for all my future home gym needs.

I placed an order on May 24th and was told it would ship in July. As of August 13th I have not received my item or shipping notification. I have made multiple attempts to contact them and no one has replied. I would like a full refund for the item I have yet to receive.

Great product that is priced very fairly. I got the everyday bar, bumper plates, and two kettlebells and I was not disappointed. I recently inquired about the hex dumbbells and the response was prompt and super helpful. They were even going to work with me to help get shipping costs as low as possible.I highly recommend going with isf.

Despite the owners snarky attitude on social media in response to any type of honest critique regarding his products, I decided to go ahead an inquire about one of ISFs bars. I submitted a question, received a response from the owner that he would look into it and weeks later, I had still not received a response. A followup produced no response at all. Ignore all of the shill reviews his friends have submitted and please, check the company and gear out for yourself in-person before placing an order.* Note: I contacted the owner long before the pandemic and waited months for him to get back to me as he promised before submitting this review. I have no idea whether his products are any good or not, but my experience with his service was exactly as described. His below response is evidence of the snarky, unprofessional attitude that accompanies every response from him. Again, do your own research and come to your own conclusion.

Highly recommendEspecially if youre in the tri state area!Well made products at reasonable pricesThe best prices youll find on the market currently

I bought some Olympic bumper plates . Very happy with transaction . Great value, big savings . I will return for more . You could build an entire gym and literally save ALOT of money . Easy to find, great parking . Before you buy anything, check this place out . Mike

Really nice equipment. Got a barbell from here, and it’s all the quality of Rogue with a better price tag.

Rob is a very nice guy and passionate about his work. He distributes excellent and budget friendly gym equipment.

My wife and I searched around for quality kettlebells and ISF turned out to have the best quality and a really solid price. Rob met us on a Sunday before Christmas and responded to all of our texts.The new powder coated ISF kettlebells match up with the big name kettlebells I have seen in commercial gyms. Definitely recommend these over the big names.Edit: BTW, definitely recommend ISF to anyone interested.

Rob was incredibly informative on all the products and was a pleasure to speak to. I bought And will continue to purchase gym equipment here 👍

I was looking for kettlebell sets for my garage gym the usual big names pop up and the prices are steep. I decided to save up and dive in and spend the $700+ after Thanksgiving. Then I found ISF on Facebook same set $400 . ISF also has strongman and alternative fitness equipment Ill be going back every few weeks. If youre looking for quality equity at great prices ISF( I Sell Fitness) is your place.

Quick response, easy pickup, good prices.

Unbeatable prices on Olympic weightlifting equipment. Good quality also.

Quick response time easy pick up location ! Definitely recommending to others !

Rob was great! Great pricing, quality equipment!

Rob, of ISF is professional and knowledgeable. I highly recommend I Sell Fitness.

Great equipment at reasonable prices.

Excellent service

Rob is the best. Always hustling to get in new equipment at great prices. Local pickup is super convenient. Ive had mine for 2 years now and the stuff looks great and has held up really well.

To me the best thing about ISF fitness product is their products quality. Its stronger than I though. And I got same day delivery to my home in jamaica, NY.They have a showroom in floral park, NY for the new yorkers convenience location