I highly recommend Brick Wheels! Their customer service is excellent, exemplified by Kyle who recently helped my wife and I with bikes and x-country skis. Over the course of a few visits, he was informative, took his time, and never pressured us to purchase anything. In the end, his thoughtful approach helped us feel comfortable moving forward and we couldnt be happier. Thank you Kyle and Brick Wheels!

My wife and I came to town from Denver on Labor Day weekend for my brothers wedding and wanted to explore the area on bikes. We reserved a couple of e-bikes for Sunday morning at 9am. We arrived on time and saw that the store would not open until 11am which was kind of a bummer. As we were standing outside the store a guy on a bike turned around, came back, and greeted us. As it turns out, he is the rental manager at the store, Joe, and was just setting out for Maine on his bike. After a brief greeting he happily helped us out with our bikes and got us on the road pretty dang quick and gave us some sweet local routes to check out.I can only imagine the excitement he felt in setting out on a long trip, but still delayed the start to do some work before leaving. Awesome Awesome Awesome!Thank you, Joe. Safe travels and thank you for giving us the tools to a great weekend experience.

Everyone at Brick Wheels was so friendly and helpful. The sales manager (Matt) took his time to make sure that I was completely satisfied with my new bike. One of the techs set up my suspension sag and give me some great info. Great experience overall.

Brick Wheels is awesome. Very nice people working there and the service is great. I have brought all my bikes there for service and they always have done a great job. Very well run shop.

Fast and friendly service. Very responsive and knowledgeable throughout the rental process.

Shout out to Brick Wheels for such awesome service and repair! My chain slipped and I was having a hard time getting it back on myself, so I brought it in to the folks at Brick Wheels fully expecting to pay for the repair and for it to take some time. They put my bike up on the stand, fixed the chain in a few minutes, and sent me on my way without a charge. Wow! Exceptional service from a rockstar crew! Definitely coming back here for my rental and bike needs now. Thanks guys!

I came in with a tube that separated from the valve on I used bike I had just purchased. Chris had the front wheel off and the tube replaced in less than 10 minutes from when I walked in. Super happy they were able to get me in and pricing was reasonable as well! Highly recommend Brick Wheels

Great team and service. Traverse City is lucky to have Brick Wheels.

Rented eBike for recent weekend in Traverse City. Reservation staff was great on the phone. Upon arrival, staff person adjusted the seat to fit my wife and carefully explained all of the controls and operational details. Bike was fit and well maintained. 75 miles of riding with no issues. Rental price was fair for the high end bike.

Great selection, sales and service team. They have bikes for the whole family and several specialty bikes (2 seaters, side and rear baskets for kids and pets, etc. Good selection of rental bikes including e-bikes. Located close to the trails for rentals or to try your new bike before you buy.

I have never had a high end good quality bike but my husband wanted me to have something that would last, be comfortable and be easy to ride so we checked out this place at the recommendation of my daughter, Susan. We got very lucky to find two bikes that hadnt been sold yet. Chris was the associate who helped us and explained that they would take our old bikes and fix them up to benefit the TART trail. Thank you, Chris, and all the staff. You are awesome.

Quality bikes, knowledgeable and friendly staff. Felt like I was talking to a friend and not a salesman. It was a very comfortable buying experience. A+

Very polite and kind I needed a crank puller and they knew exactly where it was. Because of that I give them a 5 star

Chris was super helpful in helping me with a problem I was having with my detailed. Great bike shop!

Came in fix flat found other things wrong with tire they were helpful and professional and very reasonable

Never was in the bike store before. It is awesome!!! My husband and I were very impressed. Its so much more than a bike store. You have to see it for yourself. We had rented snow shoes in advance for our weekend up north. Unfortunately, no snow. The staff gave us a refund with no questions asked. They were extremely customer friendly, even answered questions about what we could do, where we could eat, etc. We would go back to Traverse City just to rent bikes or buy some equipment from Brick Wheels!

Fantastic service, great prices, and I absolutely loved the comfort of my Electra Townie. Such a fun way to see Traverse City and the surrounding area.

Very easy to find what you need & the staff is always there to help if you have questions/repairs or installs.

Rented Cannondale E-bikes and had a fun ride to Suttons Bay and back. I highly recommend. Great customer service and prices.

Competent, accomodating service crew were able to get at my bikes problems quickly and efficiently! Costs were reasonable. Recommend them for anybodys biking needs!

Awesome shop. Everything we needed with knowledgeable staff. Definitely on the list to come back to.

Great selection of equipment and gear. Super friendly staff.We were able to rent cross country skis season as well as purchase a set and found exactly what we were looking for.Great selection of accessories (clothing and gloves) as well!

Professional, knowledgeable, and friendly staff. Would definitely recommend for all your biking needs!

Salesman Matt was very pleasant and knowledgeable. Pleasure to work with. Highly recommend.

Expert advice, great customer service and a wide variety of gear/clothing. The best bike shop in town.

Great shop and always welcoming. Thanks again!

Excellent service! Rented Fat tire bikes and they were ready and waiting for us upon arrival because I had called ahead of time to reserve and pay. The store is really cool inside and has a great selection of bikes to purchase as well. I would highly recommend Brick Wheels for all your bike needs:)

Great rental fleet at reasonable rates. Excellent, informed and friendly staff.

Recently had a couple of bike in for service and we couldnt be happier with how they turned out! They were also able to help replace a small damaged part from another bike with a used one they had on hand for free. 100% will be coming back for future tune-ups/maintenance

I came all the way from Toledo, OH to pick up my Madone. Met with Matt. Excellent customer service, Professional and take the time to make sure everything is taken care off. I would come back to buy more bikes from Brick Wheels

Excellent, personalized, customer service. Will go the extra mile to get you the bike you want.

This is the most ethical, helpful and community-minded store I have ever frequented. Great staff, very knowledgeable and understanding.

Staff is friendly and knowledgeable! Lots of great items, bikes and parts!

Matt is very thorough and will make sure you leave with the right stuff! Great store.

Kyle and Chris were great to work with. Kyle went out of his way to help me last minute with a thule roof rack and cargo box system! Thank you for helping and being so attentive and kind!

Friendly service- quality bike- great price-

Traverse Connect loves to work with Brick Wheels, one of our very own investors, each year in regards to our Leadership Grand Traverse Program and using the TART Trails with their amazing bike rentals to accommodate the class. Not only does Brick Wheels have consistent, wonderful customer service, they truly care about our community and investing back into what is important. Their bikes are in great shape and equipped with baskets and bells, and they offer helmets that are always freshly cleaned. We cant wait for our next bike rental with Brick Wheels!!

Brick staff is always helpful and knowledgeable. I particularly appreciate that service will look at a problem right away and if its an easy fix, help me out on the spot.

Kai was extremely helpful. It is a pleasure to do business with him and his associates.

Friendly, helpful, and provided not only a great bike to rent, but gave great advice in regards to trails to ride. If you are visiting and want to ride.....this IS the place!

Just purchased a Trek Verve+ 2 electric bike from Brick Wheels. The experience and service was exceptional. Matt was very knowledgable, patiently answered all of my questions, went through all of the features of the bike, and spent time fitting the bike to me. Highly recommend Brick Wheels. A 5 star +!

Chris was very friendly, and very helpful. Rental prices were quite reasonable. The equipment was great.

Great people. Matt is awesome. Takes your name if youre looking for something and actually calls when he gets it or finds it. Top class all the way around, even if youre not remortgaging your house for a new steed theyre just as helpful as if you were. My next ride will definitely come from Brick Wheels again.

I bought a Brompton folding bike here. The staff treated me exceptionally well, with respect and patience. The staff here are knowledgeable, efficient, helpful and willing to go the extra mile. I couldn’t have asked for a better LBS in Traverse City. 5 stars!

Friendly, knowledgeable staff, and yep, Matt will search out what I’m looking for no matter how long it takes! The repair shop bailed me out a few nights ago when I showed up as they were getting ready to close. Thanks again, gang!

After being shunned by its two bikeshop neighbors, Brick Wheels maintenance men embraced my challenging bike seat. 10 minutes later I pedaled away in comfort, with no charge! Thanks Brick Wheels!!

Had some bikes in and out of there over the past couple weeks. Just want to say what a great experience and special thanks to Ethan. Good vibes all around. Thanks Guys

Chris set up an easy rental for me and accommodated me on a day they were closed. It was so easy and organized.

Brick Wheels is great! Ayden was super helpful with our purchase of a kids bike, and the trade in program is awesome. I got my first bike at brick wheels on 14th street back in the late 80s, and I’m super happy that I was able to buy my kid’s first bike there today—same great service and a fun experience my gal will remember.We don’t even live in TC anymore, but we’ll always pop into Brick Wheels when we’re back.

Big mistake from my end by giving my house project to Brick and Bolt .Note-***pls make sure not to give your house projectto Contractor Mr. Sindhoor.He will definitely delay the things with so many excuses which are irrelevantAlso he doesnt have proper skill set of laborers

Thank you Brick Wheels for being super helpful. We are from down state and had an issue with my wife’s Trek bike. Your staff was friendly and very accommodating. Great experience. Thank you 😊

Excellence. Great shop. Great staff. Thanks!

I’m new to the biking world and the staff was not very nice to me at all… and they wouldn’t even help me to fix my bike seat.

The website specifically says “We always have rental snowshoes in stock. No reservations needed.” When we went to rent snowshoes this morning, there were no snowshoes available and the sales person said that we should have called ahead. False advertising!!!

Great customer service. Knowledgeable and attentive staff

Rented snow shoes for the weekend. Chris was very helpful with explaining how to use the shoes and where to go snowshoeing.

Brick Wheels doesn’t disappoint!! Love the service. Great bikes!Great service!!Awesome selections of accessories!

I went And had $220 worwork done to my bike and when I Got it back my shift indicator did not work and a one charge me 15 more dollars to fix it but it worked when I took it in there i used to recommend them to everyone but I will no longer

Chris went above and beyond when renting a bike. I would recommend them to anyone looking for a E-bike rental. Conveniently located near bike path and downtown Traverse City, and great assortment of bikes.

Outstanding customer service. Pleasant, knowledgeable sales and technical staff; I rely on their experience and advice.

VERY HELPFUL TO WORK WITH, GOT ME WHAT I NEEDED AND I HAD NO ISSUES WITH THEM.

Great shop with an excellent selection of sportswear, bikes, racks bags repairs and rentals. In these Covid-19 times Brick Wheels is providing exceptionally friendly and safe shopping and service experiences by having the shop team masked as well as the customers. Thank You Brick Wheels.

Correct product and fast shipping (faster than estimated)!

The customer service is the BEST we have had!!! Up here from Grand Haven. They went above and beyond to help us....we have rented other places, they were amazing to help us!!!!!!

Awesome service! Joe is very knowledgeable about skis!

This shop is great - prompt, helpful, friendly, mask-wearing folks!

Brick Wheels is amazing. Aside from the quality and diversity of inventory, the customer service is fantastic! The owner, Tim Brick, has personally helped me on many occasions and his staff is equally as helpful. Whether youre a local, or on vacation, this place is a must see. They treat you like family and they go above and beyond each time I go. Even in the winter its cool to go there because I can get some rentals there and try out something that I wouldnt normally try out.

Bought a Trek mountain bike from here and was really pleased with the service. They staff are very knowledgeable and helpful. I would recommend going to them for any of your biking needs or questions.

Solid selection, helpful in finding parts, quality bike service.

Brick Wheels has served Traverse City forever. I like stopping in and finding people I know and knowing that they are knowledgeable about their products. I also shop there because they give back to the community supporting trails and races.

A really great shop! I was on vacation and cracked the frame on my carbon bike. We were traveling so I needed a replacement fast. Matt - the tall, somewhat goofy looking guy, his own description - was extremely helpful. I am a difficult fit, 60 cm. He found me one the same day for a killer deal. I cant recommend them highly enough.

Brick always has exactly what Im in need of wether it be for bike or ski. Awesome service department too. My go to bike shop in TC.

As always great experience. The staff is always friendly and very knowledgeable. They fixed my bike right away and answered all my questions.

The staff always make me and my family feel special, and they are very knowledgeable about the biking and skiing industry. We are long time customers, as far back as the 1980s. Thats a long time. Thank you for your continued great products and services.

We came in from out of town, and the spokes on a wheel we just had looked at (at another shop) was making noise. We came here and they were very busy but took care of us immediately. No more spoke noise, thank you!!

Matts service was incredible. He was patient, he made sure I understood everything, he was affable, and went out of his way to make me feel at home in the store. Avery was also very kind and helpful. I had a wonderful experience this visit and I will be back soon. Thank you all so very much.-Big John

From purchasing to service to accessories, Brick Wheels has been nothing but top notch customer service for us! We are new to riding and needed guidance on what we needed and where to start. We always feel like VIPs when we go in, and their staff are not only very knowledgeable, but theyre also transparent and dont pressure sell. They value their customers and it shows. We 100% recommend Brick Wheels!

Staff are friendly and extremely knowledgeable. When I test rode a bicycle I was given the freedom to go on the trail. . I was able to test drive more than one bike to truly get a feel for what would be best for me.There is a wide assortment of accessories whether it be for safety purposes like helmets & lights, or little comforts In terms of comfy seats for male/female anatomy or gauntlets for winter riding.I have cycled for more than 35 years in different states and Brick Wheel in Traverse City is the most impressive bike store I have ever been in.

We purchased our family new bikes recently from Brick Wheels. The staff is very knowledgeable and the price didnt break the bank! There is no comparison of the ride quality of the Cannondale against our previous department store bike. The Trek series Trial Bike handles incredibly well on the wooded trails around the area. Brick Wheels carries the latest tech and a staff is well versed on the latest tech. I highly recommend them.

Although the selection at the store was scarce at the time, I didnt feel pressured to purchase something I didnt want, nor was I upsold. My salesperson was knowledgable, polite, honest, and steered me in the right direction. I also like the selection of rides and services offered such as the many rental options. I look forward to returning to have our bikes serviced at this store.

Aiden is one of the most knowledgeable cyclist salesperson I have encountered in TC bike shops. He knows his brands Trek etc. inside and out. He can talk details and comparisons of models components and new bike technologies in minute detail. And he’s got ride time to discuss comparison rides. A wealth of knowledge Aiden is amazing stop by and talk bikes with the guy. You’ll be amazed!

The Brick crew is excellent! They have great products, they service them well, they represent the products well and they are really close to my home.

We have purchase several bikes over the years. Customer service is top notch. Staff is friendly and Interested in helping us find the right bike for each family member. We adore Sadie and look forward to petting her when we are there.

Fixed up my wheel and super nice

Nice bike shop, most of the sales people are friendly and knowledgeable. The service / parts department is disorganized and can be difficult to work with. Had to special order some parts for my bike, requested next day shipping which they said was no problem. Parts show up late and they claim they can not do anything but standard shipping. Then they had a hard time locating the parts and gave me a bunch of additude when I questioned what was ordered. Save yourself some time and order parts online.

Local, experienced and can test out bikes. Friendly staff.

I brought my skis in for a quick grind and tune. Josh in service went above and beyond getting them tuned. He repaired the bases, filling in many scratches, stone grind and doing a 2 step wax job. They were mighty fast for race night last week. Thanks Josh for going above and beyond!I have had the same level of service when bringing my bike in for service. The Techs do a great job. I highly recommend Brick Wheels for your bike and ski service needs.

We’ve been regular customers of Brick Wheels for as long as we’ve been coming up north for the summer. That will be 25 yrs! Their service dept is awesome! Very efficient!

Fantastic customer service and great product!

Simply easy. They have plenty of rentals available. Very friendly staff. Things went very smooth.

Quick & easy rental process, great bikes, and friendly staff

So glad we rented bikes! These guys were so friendly and helpful.We rented two cruisers and a tandem. They made sure everything on the bikes was in perfect working order and helped fit each bike to proper seat height for us. We biked all the way from the shop to suttons bay and back. It was a blast and we cant wait to come back!

I have been a customer of Brick Wheels since I was in high school. That is where I bought my first “real” bike about 12 years ago. I know have a young son and that is where we’ve bought all three of his bikes thus far. They have an amazing trade-in program on their kids bikes... Buy a bike, ride it for a couple years till they grow out of it, bring it back to Brick and get half back of what you paid for it toward the next size up. Quality bikes that last.The staff at Brick Wheels is amazing. They are so passionate and knowledgable and they live what they sell. They are quick to give a smile and offer their expertise. I tell all my friends, and foes (for that matter) if they are looking for the best products and services go to Brick Wheels. Hands down.

Upside: fast service, friendly staff, large selection. Large parking area for people with campers / RVs. Back of building is located on bike trail.Downside: none that I could seeComments: tube repair was $16 even

Reliable courteous service given with a smile

Great service, very friendly staff, and great selection! Definitely was a great stop and worth going to!!(And they had free water bottles which is amazing in the 90° weather!)

Incredible selection and helpful, friendly employees.

My sister-in-law, who lives in Traverse City, rented a SUP (stand-up paddle board) that my we all enjoyed, so much so that I went back two days later and rented another board. At the time we rented, rentals were for 24 hours and were the best rental rates in Traverse City! We took the SUPs both times all the way out to Old Mission and had a blast!Highly recommend them!!

I bought a brand new bike and they helped me get used to it and had exceptional service after I needed some adjustments. Also brought my 30 yer old bike in and they treated it as if they just sold it to me. Spent over an hour helping me out. Exceptional service!

Awesome experience getting a couple of bikes for my parents. Kyle was exceptionally helpful and sold them exactly what they were looking for. Lots of selection. Great service all around. Thanks!