Great selection of Alabama apparel and merchandise...

This is the official University of Alabama book and merchandise store. It has a great location, across the street from sorority row, a block from Bryant-Denny Stadium, and has an unbelievable selection of Alabama merchandise. If you’re looking for the best Bama merchandise, be sure to stop in here. They also are next door to a large Starbucks location.

I havent been tl Tuscaloosa in a few years and was delighted to find the Super Store had moved closer to the stadium. Its a beautiful facility with everything a Bama fan could want. Its set-up like a museum that lets you take some of the exhibits home! 4 Stars because everything is pricey. Bring your credit card and enjoy!

Great variety to but all your game day needs! Very busy on game day but staff was still great.

Love this store! They always have plenty of variety and seem to stay pretty well stocked, only complaint is they dont have have mask.. Their largest size in mens is XXL I wish they went up to 3x! And not many men bottoms it seems kijetoos only

As a student its very convenient and super nice!

Oh my word, you could really get into trouble with your bank account here!! 😍😍 So much to choose from! Go here if you want any kind of souvenir!! Or clothes!!! Watch out, only 2 hour parking 😬you might need longer 🤣😂 bonus theres a Starbucks! 🤗

Great place for all your merchandise needs!

Always friendly staff. Roll Tide

Awesome place. Fair prices. Close to the stadium.

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Excellent garment store for Bama nation.

If the Crimson Tide is your thing there is no better place!

Helpful personnel...You get what you pay for...i have not been disappointed yet

Awesome goodies for the grands...RTR

Roll Tide all day long!

We found exactly what we wanted.

Awesome store with all your Roll Tide apparel!

Love college bookstores!

Called to see if my order was ready to pick up, person that took the phone call talked like I was inconvenience to her.So hard just to see if my order was ready.

It was nice, but I cant rate it more than 3 stars bc it was Alabama

Roll Damn Tide!

1/5 stars cause they dont sell soup 😡 false advertising! Just kidding, its a really good place to get UA gear!

Love the Super store!

If you want Alabama apparel this is the place.

I have never written a review for any company ever- but the customer service at the computer dpt for the SupeStore is FANTASTIC. I truly want to know where has better customer service for computer help anywhere. At most Apple stores, I wait for hours, but here they always have helped me, they have helped me download stuff, get viruses away, and I have had my Mac for 6 years of undergrad and MBA. it still works like a charm.

Authentic over priced Bama merch....

Best place to find unique Alabama gear.

Its great but a little expensive

Great gifts and the best selection of Alabama stuff! I find it difficult to leave...there is always something different to check out! Roll Tide!

Great location. Plenty of stuff. Variety of pricing, from seriously ugh no, to man thats a good deal. But all the stuff is cool. We always go in to check it out when in town. Starbucks is adjacent to it too.

Favorite place for Bama swag!

Awesome store with about everything you need for the game or just wearing everyday. Roll Tide Roll

BAMA stuff. What more needs to be said?

Got lots of great merchandise. Good prices. Roll Tide!!

Whether its the corner, tent, or Ferg. the Supe Store is always the best place for Bama gear

Service was great and was super fast!

Always clean and welcoming

Always a great shopping experience when I go in there. Everyone is supe nice and helpful.

I went to clear out my bama cash balance. They have almost anything you could possibly want with either an A or Alabama or an elephant on it. Be prepared to pay a premium for them tho. Prices are high here.

Lots of good Alabama things Roll tide roll

Great place to buy your Roll Tide gear and supplies. Starbucks in same building.

Big Bama merchandise store for a big Bama fan

Of course this place is mecca. Come early and often to get what you want in your size. Roll Tide!

If you want it they got it, but go take out a bank note first. No joking, great store, but prices are high.

There is plenty of team gear in here, great selection, fair prices

I THOUGHT THIS SOLD SOUP

Easy shopping, had everything I needed.

Really full of great bama gear

Great fan store, very pricey

Pretty cool addition to the university supply store. The Starbucks is a great bonus to the store too.

Roll Tide!

All the best University of Alabama apparel

Good stuff, but theyre proud of it

Great for Alabama gear.

Everything you could possibly want - Alabama related - in one store.

Love all of the Alabama gear.

If you are looking for UAB clothing, souvenirs etc. this is the place to be

Great customer services!!!

Roll Tide!

Huge selection of Alabama T-shirts and memorabilia.

Anything Bama, they have it...

Im at supe

Very helpful staff

EXTREMELY NICE 👌

Loveeee!

Loved it!

Awesome

Anything you want

Convenient

Roll Tide!!!!