This place is the best! my friends and I drive an hour to here when we have free time. They have a lot of flavors to pick. The staff is super sweet and friendly. Always have a good time here!

This was the most fun birthday party to date. It was so so so easy and each kid had a blast! My five year old was in heaven!!! The owner and team went over and beyond to make it such a pleasant experience. The service was fast and efficient. I could go on and on! PLEASE go find this place and go support them! You will be SO SO glad you did. Oh, and the ice cream is DELICIOUS!!!

I stopped by Roll Up for the first time a few days ago and loved it! I got Fruit Pebbles and it was SO GOOD! The staff was super friendly and everything was neat and clean. This place is my new favorite ice cream spot!

Awesome!! So many choices and they are very helpful when you are trying to decide- so many options!!The owner is still working on the seating area- decorating and getting the TVs working- has added a scoop ice cream selection and will be adding a milk shake machine in October. The owner- a very nice young man from Vestavia- has worked very hard to get his store open while investing his own money- I hope the people of Vestavia, Hoover and surrounding areas support this new business.

Unique ice cream experience! Amazing specialty rolled ice cream. Big enough for 2 to share. Also a kids size. Check this place out... you will not be disappointed.

Really delicious. Good prices. Very friendly and patient customer service. Which was needed because they have so many options. I would recommend you try them out. Only downside is at time of this review they do not offer non dairy ice cream.

Had an amazing time at Roll Up Ice Cream!! So sad that they can’t server the roll ice cream anymore but Snickers flavored scooped ice cream definitely made up for it!!! The staff are amazing guys very helpful and polite! The place is always clean and cozy. This place is definitely recommended because it is the best ice cream place in town. Thank you Roll Up Ice Cream for your amazing service!!!Side note- 40 different flavors !

THIS PLACE IS THE BEST! Super close to the schools and are a great after school snack. Prices are so reasinable. The ice cream is Heavenly. I recommend the brownie with chocolate chips and chocolate sauce. And finealy, the guys are so nice. Cant wait until the next time.

Man just got go to the best ROLLED ICE CREAM for the best price hands down. I suggest everyone GO GRAB your ICE CREAM ROLLS to taste the goodness and not hurt your pockets. I also found out COOKIE MONSTER will be one the selection when the 40 flavors of ICE CREAM hits. DONT FORGET ITS H🔥T AND YOU NEED TO COOL OFF BUT WANNA SOMETHING DIFFERENT AND A GOOD PRICE. ROLL UP ICE CREAM 👍🏾 Sorry for no photos its to good and its to h🔥t to take a picture 🤤

Met these guys last weekend. They werent open until the next day but invited us in for a taste test for free. It was fantastic. We went back the next day also. Ill go every time Im in town.

Good ice cream, but bad advertising. They come up as a rolled ice cream shop, but when you walk in they say they dont do that. Bait and switch.

Delicious! Large portions for the price and friendly staff. Fun watching them roll it up

DELICIOUS with a small-town feel.Im not sure why some folks gave a great review but only selected 4-Stars.The ice cream is delicious, creamy, smooth, and the ingredients are top tier! This young entrepreneur goes out of his way to give incredible customer service and make a real connection with his customers. Hes running his own business full-time and going to school full-time! These are the things that REALLY matter when building a business and relationships. We came in about 20 minutes before close. The service was quick and the interaction was genuine. We stayed and talked until they closed up. Well definitely be back! Good luck, sir!

Amazing ownership, amazing flavors, amazing atmosphere and most importantly amazing toppings!!! Staff is extremely kind and welcoming. The ice cream does not take long to be prepared and the taste is like no other. 10/10 would recommend. If you think rolled ice cream tastes like any other ice cream youre wrong, the texture is very unique. If you still want regular ice cream they also have a wide variety of flavors there.

Im an avid ice cream lover. This ice cream was fantastic! Many yummy flavors/toppings to choose from. Very friendly service, while playing old Tom and Jerry cartoons. Made me feel like a kid. Thumbs up!

Super delicious ice cream and awesome customer service! Great selection of ice cream. Definitely my go to ice cream place when Im in the Birmingham area.

We drive over 2 hours to get this ice cream. It is more than worth the drive. The owner and the employees are awesome. Friendly and patient with kids(and special needs kids like mine). It tastes amazing and the prices are hard to beat. Highly recommend!

I love this place. We first discovered it when a friend had a party there, but since then it has become a favorite. Delicious ice cream, unique presentation, relaxed atmosphere, and overall good vibe.

If you want a great quality ice cream this is the place, does take requests on flavors and the owner is the best. Great people and great place.

Blue Bell ice cream, a sheer endless selection of toppings, and fun guys behind the counter. I like watching when the ice cream is formed and shaped, I like the individuality that comes with mixing unusual ingredients into the base, and I like the experience of rolls neatly stacked into a cup.All that said, I am too old to really get into ice cream and gimmicks.

Helpful and friendly service. They make the ice cream fresh, right in front of you. Good mix of flavors and 3 add-in toppings. Regular Ive cream, shakes, and floats for the less adventure.

My vist was awesome!! I was so impressed, Watching these young men turn this liquid and snacks into this delicious treat right in front of my eyes. It was great. The seating area was laid back and cool. Kids loved the cartoons. Whole experience was great. I Will be going here real soon again. Maybe tonight . Yep.

Roll up is the best! The ice cream is delicious and their customer service is superb! They will go above and beyond, even digging through a garbage to find a retainer!

Best customer service ever and sweet hearted people. Ice cream tastes fresh and prices are very good. Definitely recommend.

Enjoyed by the whole family. Special thanks for the friendly service. We really enjoyed the entire visit.

Best icecream i had in awhile took me awhile to find but glad I did!!!!

This place is awesome! The food is delicious and the people are really nice. Excellent place.

Great service that is entertaining and great tasting ice cream! The rolled ice cream is more like real ice cream in flavor and comes with three toppings either rolled in it or on top.

Best ice cream around. Great experience every time we go

Excellent ice cream! Fun and friendly atmosphere! Definitely recommend.

This place is awesome! The staff is friendly and helpful, the ice cream is amazing, all prices seem too good to be true. Truly an amazing shop, if you don’t like this place you’re wrong.

Very different than all the other rolled places because they use fresh milk, ice it while they are rolling. It tastes so fresh. Maybe add some boba options? Otherwise perfect!

Great experience! The Joy Roll is delicious! Plenty of space to hang out with all your friends, and the service is superb! You better roll up in here!

Fantastic ice cream in a space with a great atmosphere. The menu has good variety with affordable prices. Always great to see young local businesses, especially a dessert joint. I will definitely be back.

Delicious tasting ice cream!! + Wonderful staff! = Number one ice cream parlor.

I highly recommend this rolled ice cream shop. Awesome value. Great selection. Friendly owner. It is a must try!

The staff was very polite and helpful. I am glad we had stumbled upon this hidden gem. You can not beat the price with the product they serve you.

Great place great ice cream and many many choices. The Servers are very very nice. I recommend this place anytime you want ice cream

Great little spot... kinda hidden though... worth the trip!

The staff was very nice. They gave great recommendations and most of all the ice cream was fantastic.

The best rolled ice cream in town! The fruity pebbles and PBR is AMAZING! Do yourself a favor and try it out! The service is also great. We can’t wait to go back.

The friendliest staff Ive encountered! They have the best quality of rolled ice cream HANDS DOWN! Highly recommend to everyone!

Extremely friendly. Sweet cream made fresh daily and the strawberries used were delicious.

Probably the best rolled ice cream i’ve ever had. Very smooth, rich, full of flavor and HOMEMADE!!!! Sweetest workers and great atmosphere. You should definitely give it a try if you’re in birmingham.

Tried rolled ice cream for the first time here and its so good! Staff is also super friendly!

They offer a variety of roll up ice cream flavor mixtures.

Almost had given up on rolled ice cream until we discovered Roll Up! This is real ice cream with yummy flavors and and awesomely fun owner. Will definitely be back!!

Delicious ice cream and excellent customer service!! My 7 year old son and I both loved it!!

We’ve been here twice now, and I can’t say enough good things about it. The ice cream is delicious and the people working here are very friendly. We will definitely be back!

Staff was very friendly and really good rolled up ice cream

Really delicious ice cream! Staff members were really nice :)

Great atmosphere, the ice cream was delicious and “The Ice Cream Man”was a very cool and respectful young man!Be back tomorrow with my daughters!!!!!!!

Great LOCALLY owned business!! They make their sweet cream daily so it’s always super fresh. Delicious!!! 🍦🍦🍦🍦

Friendly workers in a well decorated larger than it looka building. They were so busy and stayes friendly and upbeat with everyone! My icecream was worth the wait! The portions are good for the price. Try them out.

Awesome place with nice folks running it. I really enjoyed my afternoon treat. I highly recommend the PBR roll.

Amazing service and even more amazing icecream! A young Vestavia Hills graduate owns this place and works very hard to make everybody happy. support local business and not chains!

Just visited it for the first time and loved it. The PBR and Joy Roll are the best. Will be coming back soon.

Very friendly staff and great service! Best shake Ive had in a long time!

They did really good and made my ice cream amazing

Best ice cream place around, the owner is trying very hard to create the best business around. Roll up has the best ice cream in Birmingham and very family friendly too.

Amazing def coming back workers are passionate and friendly! Can’t wait for another one

Easily the best ice cream I’ve ever had... don’t miss out.

Good quality place, finally a shop closer to home. Prices are great and they always load it up, can’t wait for the reopening.

This place has the best ice cream for the best price! Say no to chains and yes to local business.Good customer service and environment.Bruisters has nothing on RollUp

Great ice cream! You wont notice this place from the main road so make sure you make a special visit.

Delicious! Fun! Friendly! Glad we made the choice to stop here for ice cream.

Lucky Cat and other rolled Ice cream places in Birmingham are too watered down and you don’t get as much for the price.At Roll Up the cream is rich and tastey and you get a lot for a great price!Support your local business!

Best atmosphere with an incredible staff. Ice cream and the service is the best!

OMG!! The best ice cream in Vestavia!! Sam and Griffith are so Awesome!! My new favorite place!!

This is the best roll up place in townMy family love this place

Delicious ice cream. Great service. Will keep directing people to this location.

Great place for ice cream or a shake. Great staff.

Guy with man bun was charming and cute BUT the lanky guy was okay looking but other than that the icecream was GREAT

I definitely reccomend this place. Great service and the quality of the ice cream is amazing.

Today was the first time I tried rolled ice cream and it was amazing. I would totally recommend this to anyone!!

Something for the whole family. Unique flavors and combinations that are delicious.

Friendly workers! & yummmmmy icecream!

Closest thing to old fashion/homemade ice cream!!! Ahmed is so kind!! Go get you some ice cream!!

Super friendly staff and delicious ice cream!

Best customer service and ice cream around. Great prices to.

Great customer service & the icecream was even better

The ice cream here is always great and theyre friendly

Left off the Carmel topping, did have the bananas, thought marshmallow meant marshmallow sauce but turned out to be mini marshmallows with basically chocolate ice cream and some brownie crumbs. will not order this again especially not to be delivered

This place is great! The owner is a very nice young man, outgoing is an understatement when it comes to customer service and interaction. I dont want to sound like almost every other review. But they are spot on. Here is a more detailed review.appearance:Exterior: very clean parking area, the building is new or newly remodeled, no trash or debris to take away from the experience.Interior: very clean as wel, floors, booths, tables and chairs are also cleanStaff: Great customer service, extremely friendly and outgoing. Young and Local. Clean cut, professional.(Note: nothing shady about this place, i will post some pictures)Menu & prices: a lot of choices, from the base to the toppings, there is something for everyone. Prices are extremely reasonable, alot cheaper than other shops in town.Ice Cream: Delicious! Some of the best ice cream i have the pleasure to enjoy! The best rolled ice cream i have ever had! (TBH also my first, lol)Overall, fantastic experience. I will ABSOLUTELY be back, and with family and friends. Thank you!

Great ice cream with a nice twist! I will definitely be back....like tonight!!!

Great ice cream with friendly service.

Great icecream with a wonderful concept.

They don’t have rolled ice cream anymore

The atmosphere was amazing and the ice cream was super creamy and delicious!!

Good ice cream. Very friendly staff!!

Very friendly employees, the ice cream is really good as well

Place was closed..20 min and the place was closed 2 hours before it said they would be

Great taste and value! Very friendly owner and staff.

Best ice cream ever! Customer service is exceptional!

Best ice cream in Birmingham, hands down

Friendly service and good ice cream

Very tasty and cool environment

ABSLOLUTELY AMAZING ICE CREAM AND SERVICE!!!! They truly care about the customers!!!

Love this place!! My new favorite ice cream place!

Dope joint. Really kicking🤙