This has been my favourite shop on the Main Street since the first time I walked in there. Everything has an inexplicable sense of nostalgia and of home in a way that’s hard to describe, aside from by saying that everything in the store seems to have been made and arranged with love. The staff are exceedingly friendly and welcoming — not superficially, but the kinds of people that one can have a conversation with — and wonderfully helpful. Everything about the experience, from well-made goods to an aesthetically-appealing display, is positive, unique, and memorable all at once. True Lily is, truly, a magical little shop.

Such a cute boutique with a great selection of stationary, gifts, jewelry, and lots more. Always find something I like!

I love this shop! They have such cute little gifts and room decor. Whenever I need to buy someone a gift I go there first. It also just has an amazing atmosphere. Highly recommend!

I love, love, love this store. Finally, a store with a whole lot of great stuff that you wont see anywhere else.

Amazing little gift store with the perfect gift for everyone for every occasion. Ask about the panic turtles...

Great store. Great books along with novelty gifts

Lovely shop in a lovely town with lovely service! Highly recommend for unique one of a kind gifts.

Funky - Cool. So much to see, curiouser and couriouser! Whimsical gifts and a variety of treasured artistry! Must stop in again soon ;-)

It’s an enchanted and amusing little store on main st. Located in a beautiful historic building it manages to keep the quaint charm alive. Jewelry, scarves, baby gifts, fun science experiments, and sooo many other unique and exciting things fill the store. If you want to be eco friendly they have recycled bags, coin purses, etc and reusable straws. The owner also supports local artists. It’s a must if you ever find yourself in canandaigua.

Love True Lily, whimsical, unique gifts. Her shop window is always a treat too. Love the imaginative settings.

Nice shop with very unique gifts. Artsy and one of a kind options too.

Fascinating little gift shop with an eclectic vibe.

Extremely cute shop. Worth a visit.

This is a very beautiful store with awesome sales staff. A must visit when in Canandaigua NY

Fun and different gifts ranging in price

Love this whimsical and fun shop

Awesome gift shop.