I absolutely love this place and I love the women who owns it!!! The customer service was amazing. I found the perfect dress!!! I love this store!!!!

Thanks Charlene for helping find prom dress! Very helpful and skilled with alterations! Good price!

This has by far been the easiest experience we’ve ever had. She was amazing from the looking stage to drop off. (Brother in law lost his tie having too much fun). Her energy and pure passion stands out. We looked at other formal wear places and only were told here’s the book pick what you want. She took the time to talk to us. Ask about the wedding and got to know us. I truly appreciate the one of the kind experience you expect when getting married. Hands down would recommend her and this establishment to anyone looking for weddings, formal wear, or event.

Fair fashion and formal wear it top notch!!! Charlene listened to what I wanted for my bridesmaids dresses and with her skill.... hit it dead on. Made it seamless with my bridal party being in 4 different areas. 100000% trust in her and Felicia When it came time for my bridal gown to be altered! They are the A team by far!!! Anyone I know that’s getting married I send to her! I’ll never try anywhere else!

I love this place, very low prices from dresses to alterations! The dresses are stunning and she can do basically anything you ask for. Love the vibe I get from the staff as well. She is just wonderful!

Im so happy to have found this place. Charlene did such an amazing job with the alterations of my bridesmaid dress. Her prices are amazing and turn around time was incredible! Plus she is so sweet as well! I would definitely recommend going here!

The ladies were very helpful and they had a variety of beautiful dresses to choose from. Its a very clean and welcoming place to shop for formal attire. My daughter loved evey dress that she tried on.

If you are looking for formal wear, this place is great! Reasonable shopping and great friendly service. I promise you wont be disappointed! Chechen them out!

I have not had the pleasure of doing business with Mrs. Charlene but sure plan to. She is very polite and knowledgeable about her business. Great customer service even when i havent purchased anything yet. Will definitely return for prom items. See you soon!

I highly recommend!! I had the best experience with Fair Fashions and Formal wear! From dress fittings and alterations! Felicia and Charlene are awesome! And the prices are amazing!

Today I took my daughter to pick out her wedding dress. Absolutely in love with this store and everyone was so helpful and nice.

The newest dress shop down town Conway, SC with the best customer service around! The owner herself spent one on one time with my son, daughter, mother and me!! I will be buying all my familys formal Wear from there!! I loved my experience!

With less than 2 weeks before my brothers wedding, Charlene of Fair Fashions and Formal Wear was able to size and suit 8 difficult guys and myself before the event. Not to mention that several of the guys were from different states. With the stress of the limited time, Charlene was able to make this a very pleasant and enjoyable experience for the wedding party. She displayed a high level of professionalism and utmost concern. Every phone call was answered, every emailed returned and every question answered! Thank you for making an important part of the wedding less stressful for many! I look forward to being a repeat customer.

These ladies are so sweat and helpful I went In looking for a dress they had about 3 years ago not to hopeful obviously seeing as it was 3 years ago but when I told them what I was looking for they knew exactly what I was talking about and went through all the trouble of going and finding it for me. I highly recommend super amazing service.

Charlenes knowledge of dresses, formal wear, shoes and alterations will make you feel right at home while you shop for the perfect dress for any occasion!!! Tell her what you are looking for and she will have you the perfect dress in no time!!! Such a friendly outgoing staff in downtown Conway!! I wouldnt want to go anywhere else!!! I recommend Fair Fashions and Formal Wear to everyone!!!

Found this place by accident while taking my girlfriend around so she could find her a formal bridesmaids dress. Needless to say nothing in Myrtle beach compares ranging from Dillards to Fancy Frocks. Charlene and Felecia are Amazingly friendly and VERY helpful and you will not hear the word NO HERE! What you want they can make it happen. My girlfriend def has found her place to shop for dresses!!! Thank you ladies!

My sisters wedding is in 6 days. Our dresses are still not in......nope. Never again!*update*The owner actually called me herself and explained herself. Some things are just out of her control. To actually have the owner call and speak with you is so much better then being left in the dark. Very nice and respectful!!

Courteous and professional both sum up my shopping experience with Fair Fashions & Formal Wear. The owner, Charlene was excellent in helping me select the most beautiful dress. She goes above and beyond to make sure everything is perfect. I highly recommend shopping with Fair Fashions for all of your formal attire needs.

What a experience the ladies are awesome. I love the special attention that was given and the environment was very clean. My next event i will come back to shop.

First time here but it seems to have a good selection of gowns for Prom

The owner was a delight. She has excellent costumer service. I would definitely go again.

Charlene and Felicia were so helpful to me, my daughter, and all the men in the bridal party. They went above and beyond to make sure all was perfect for the wedding.

Outstanding work and was very pleased at the outcome of my dress. Through my entire experience nothing but perfection at this shop.

Great service...customized my dress perfectly.

Super nice and so helpful! For sure will be using in the future

Great friendly service...did wonderful work on my daughters dress.

Very professional, helping with my wedding party. Thanks Charlena

Great prices n the ladies were super sweet n helpful

Awesome customer service and a great collection to choose from

Wonderful variety of great dresses and styles

Love those girls, awesome job every time!!!

Bought a dress from here and they didnt alter it right so it kept coming unzipped at prom

Very nice and helpful

Excellent service, quality fashions!!!!

Charlene has excellent customer

Very professional staff!

Excellent