My sales guys were great! Eli and Brian. They were really busy. I understand how it is to try and do and excellent job when you are really busy. I am not impatient person. So I was good. This is my 3rd Kia from this dealership. Would recommend 100%

I can’t say enough nice things about Rebecca and her team at Safford Kia!!!They my made my daughter’s first car buying experience wonderful. They were was friendly, responsive and were completely transparent about pricing (without being asked). After checking out several dealerships, we are sure that we got the price for her vehicle with the best service. Thanks again 😀

These guys and gals rock they were able to accommodate me and my family. I requested a car that had to be brought from another site once I took a look at it I knew it wasn’t going to accommodate my family needs so I ended up buying a Soul off the lot that was there already. So they went out of their way even though I ended up choosing another vehicle. Thank you Safford of Kia. Oh ask for Eli or Alex those guys rock.

Needed a valve for hvac system replaced. Justin researched and found that my maintenance plan covered it. He also printed out a copy of my maintenance plan that was much easier to read. When i scheduled the replacement, I also asked for a rental car. When i arrived, the rental car request did not get forwarded and it sounded like they did not have any available. While deciding a course of action Kia service staff said they would pick up my car the next morning and drop it off at my house when fonished. I live 20 miles out. So this was great! Thanks guys!

We have purchased 3 vehicles from this Kia dealer and I am now close to not purchasing another from Safford Kia. My service agent is always clear and caring. We lost our spare key fob and payed over $300 for a spare. I made an appointment to have it programmed. Once at the appointment I was then told it would be $140 to program the keys. After programming the keys the agent then tells me it doesnt come with a key. The key has the part that a key ring attaches to. The key would cost additional money and wed have to have it made. I would at least appreciate costs and needs being disclosed in advance. The agent did what he could do to help right now so I appreciate that. Otherwise it would have been a two star review.

Eli and everyone at Kia were a pleasure to work with. We never felt pressured at all, they were very patient and were able to work numbers that worked for us. The process from the moment we walked in to driving out was flawless. We were in there 2 1/2 hours through the entire process and that includes the test drive. I highly recommend and would purchase another vehicle from this dealer.

I want to compliment the Kia dealership in Fredericksburg VA. We drove about 30 miles to get here and we had such an unbelievably pleasant first time experience. Tony Di Cino, the Service Manager, took customer service to another level altogether. He genuinely cared, listened, assessed the situation with competence, prioritized risk and safety issues and went the extra mile to find out the issue with our car, even though we were walk ins.We have had Kias from 2013 and have been to other closer dealerships but the service here was excellent, friendly and so professional.I overheard another customer tell “Bryan”, a service agent she was working with, that she had moved to North Carolina but came all the way from another state to this dealership because she felt she was not getting the same service down in NC that she got here in Fredericksburg. Wow!Kudos to Brandon who gave us the shuttle ride, again another pleasant and positive experience.Thank you for exhibiting such positive and great work culture everyone at Kia Safford Fredericksburg. You made a difference to your customers.

We are from NoVA and were a little turned off by some of the aggressive dealers around. Going farther afield and finding Kia Safford was a welcome change. We were greeted immediately, enthusiastically, but not in a pushy manner. We had arranged for a test drive and received text updates and information that helped us feel attended to in a individualized way. The dealership, itself, was clean and spacious with plenty of customer parking. The surrounding area presented plenty of road selections to try different driving: quick acceleration, stop-n-go, residential. While the model we wanted was not available (sold even as we made our way down), we were able to test a close model, and new inventory was on the way. We ended up putting down a deposit on one of those and a week later, we were driving home our new car!

A few days before I needed a service appointment for a scheduled oil change and tire rotation (before going on vacation) I called Safford Kia and was told none were available to fit my schedule. The scheduler was compassionate with my situation and said I could try to get my Kia Soul serviced on a walk-in basis. She apologized that she couldn’t help me. I was very impressed with her level of customer service. On Sep. 2nd I went to Safford and asked if I could be a walk in. Justin, the Service Rep., said he could fit my car in. Another instance of impressive customer service! Justin thoroughly explained my service options and gave me a brochure of scheduled maintenance. Nice touch! I only had to wait two hours for the service - not bad for a walk in. Lee, another Service Rep., was also helpful with giving information. The cost of the service was reasonable. The waiting room was clean with a good supply of snacks. All in all it was a great experience by an excellent car dealership - Safford Kia of Fredericksburg, VA.

I have nothing but positives to say about the folks here, particularly Cole Dunn and Johnny Dennis. I made a purchase, had a bit of buyers remorse due to concerns about the vehicle serving my needs, due to the fact that I live at the end of a rough quarter mile long driveway. They went above and beyond and allowed me to return the car and to steer me to a BEAUTIFUL VEHICLE that was much better suited to my needs. THANK YOU GUYS SO MUCH FOR YOUR KINDNESS AND PATIENCE!!! I LOVE MY NEW SUV!!!

Had an awesome experience car shopping at Safford Kia! Ms. Graves made it fun and easy, she worked diligently in completing our requests. We were very indecisive in choosing our family vehicle but Ms. Graves took the initiative and had both vehicles of our liking sitting side by side which allowed us to view and compare physically and of course we test drove them🙃 Thank you for Ms. Graves for being apart of our family vehicle purchase and making it easy!

I absolutely will choose a Kia and Safford Kia over and over again. The staff from the salesman to the loan processor were the best. They were informative and answered any questions I had. Although I have to wait for my new car to arrive. I am extremely happy with the service I have received with this purchase and the 2 previous ones.Thanks again

Aaron Ramey Is the best salesman at Safford Kia! I really enjoyed his professionalism and hospitality. The attention he gave me as a customer was just awesome. I am so thankful that my experience with Safford Kia included Aaron.Plus my husband loves the car…..Thanks so much Aaron Ramey Safford Kia #1 Salesman 💯💯💯Tanya WhitakerHarris

I ordered my car and had it delivered to my house the very next day. Brian was excellent in guiding me through this entire process. He even went the extra mile and drove one and a half hours to deliver my car in person! I would highly recommend Safford Kia and Brian!

Forget about going to any other Kia. If you want to leave the dealership with a car at a good price and GREAT service, you will find them at Safford Kia. They will work with you regardless of your situation and they will treat you with respect. Ask for Chris. He has been amazing with us. Please forget about going north and believing the online prices of other dealerships claiming a wow price, you will be upset to know that the price posted online is a lie. Safford Kia is straight forward and will not lie about the price of the vehicle. Again, ask for Chris...hes PHENOMENAL!

I had a great experience purchasing my new 2021 Forte LXS through Kia. Rebecca Ross is an amazing sales lady and Shaun, the sales manager, worked with me through the whole process. I would definitely come back and recommend them to others looking to buy a car!

I have used Kia service for several years now!!Justin has been there most of the visits I’ve had!He has always been helpful, friendly and accommodating when time issues came up.He goes way above the curve for keeping me feeling valuable.Thanks Justin for your Service and just for making me feel taken care of!Robert

Everyone always says Chic-fil-a has the best customer service...well they must have never had the pleasure of shopping at Safford Kia of Fredericksburg! To say their customer service is World Best, is the most accurate statement!! All the staff were amazing and so was our entire experience: from buying our car with Daniel, Kimberly ensuring our car stays glistening, Eric with financing, Vanessa from the service department and the service man who detailed the car after going to the beach (he got out all the sand and dog hair -unexpected surprise)! Daniel was so patient with me, as the pandemic has not made car buying easy. He took the time to show me whatever car I wanted to see, and survived the test drive with me! Daniel you are truly an amazing human being, thank you! Eric and the finance team got us a greater rate in the clutch to ensure we never have to worry about anything happening to our vehicle, with an amazing extended warranty and gap package! 2 free oil changes, free state inspections and continued replenishment of Auto Armor. Safford must treat their employees well, because when I said they had excellent customer care, Vanessa responded we want you to come back, refer your family and friends, and be satisfied with your experience. Simple concept we all strive to achieve as managers and business owners. I have no doubt that management knows how great their team is! I love my Kia Soul and will definitely be back for any of our car buying needs! 😊 -Sincerely, Jen and John Baker

Everyone I encountered during the scheduling of and during my actual visit were extremely professional and knowledgeable. The staff was prepared to take my vehicle at the time of the appointment. The waiting room was clean and allowed space for social distancing. Free drinks and refreshments were available. The service tech assigned to my vehicle clearly explained everything related to my visit and the visit took more ch shorter than expected. Best experience I’ve had at a dealership for service.

Tony & Lee at Stafford Kia went above & beyond to help my disabled daughter get her car working so she could get to classes and work. Thanks guys! Your kindness and prompt assistance meant the world to us!They should give you both a raise!!!

Justin and the Service Department were so incredibly helpful when my check engine light came on my way to work. Traveling on I95 each day can be treacherous and Justin provided expert support to get my car serviced and back on the road in a short amount of time. Their dedication to customers is outstanding.

They were not pushy! They contacted me after I had put in an inquiry on a new car. They did not have what I wanted, but told me about other cars on the lot in my budget, including used cars. The lady who reached out was very helpful. She told us who to see when we go to the used car lot. Once we got there, we were greeted, pointed in the right direction, and we found a GREAT car for a GREAT PRICE! We were not originally considering the car we ended up with, but they graciously opened up many different makes and models for us to check out, and had all the info on each car ready to go! We have bought 3 cars through Safford over the past 10 years, and would recommend them to everyone! Everything went quickly, which was great! And no step was missed.

I was very impressed with the service I received. No high pressure tactics just honest facts. ELI was fantastic. I have never had a better experience when buying a car. Thank you all

My experience at Kia Safford was great! Rebecca was so helpful and everyone else there was so nice. I didn’t expect to find a car that I liked but I found one I loved! They made the process very easy.

I went to the dealership in order to have a recall taken care of. I called a week before my appt to inform them that I also needed to have the software updated, I was advised to write that info on the envelope since I was leaving my car overnight. Which I did. However when I picked up my car, I didn’t see anything on my receipt regarding the software update. I called multiple times and even left a few messages regarding it but no one called me back.UPDATE: I am pleased to say that I received a call from Tony, who went above and beyond to make sure that I was taken care of. It ended up being a complete misunderstanding. Tony was very knowledgeable, friendly and helpful. I really appreciate him taking the time to remedy the situation.

Chris was my salesman and he was professional and answered all questions I had. The whole process was very quick and I will definitely refer this dealership to all of my friends. I am very satisfied with my purchase and I have no complaints. This is definitely the best dealership in the Fredericksburg area.

My visit at Kias was with very courteous and professional service people. No complaints except no one got in touch with me concerning the recall as promised. I finally called back and was told to come in. Otherwise everything went well and its all done now. I was out in a little while work all done. Thank you (Lee) Kia. Until next time.M.E. Tate

I purchased my vehicle at Safford and had a great experience but today i stopped in without an apt bc i had a problem. One of the fasteners had fallen out of the skid plate underneath my vehicle and it was making a noise. They got me right in put it on the lift and replaced all the ones i was missing making it safe for me to drive. I was there maybe 30 minutes and it didn’t cost me anything. Every time I’ve been there whether i have an apt or not ive had EXCELLENT customer service. I highly recommend. Thank you so much

Don’t buy car there they have a horrible service!! You call them to make a appointment and they say you don’t have to make appointments so I went there and they said I need to have a appointment if not I will have to wait 3-5 hours to get oil change.

Great car buying experience. All staff were professional and customer oriented. Our sales advisor Eli was awesome. If you are looking for a new KIA check with this dealership first.

I had a great experience buying my 2022 k5! Stress-free experience with Eli M. as my sales person and Eric in finance. These guys listen to all your concerns and keep you laughing. They treated me and my brother like family. I also got the car at a great price. 😊 Thanks to Eli and Eric and especially to my brother for taking me here and getting me to leave the other kia dealership I was at earlier in the day! I love my car! Definitely go to Safford Kia in Fredericksburg they have the best staff!

Nice place to purchase a car. Staff is friendly and helpful. The car buying process was easy and very low pressure. If you’re looking for a Kia, this is the place to go.

I highly recommend this dealership to anyone looking to purchase a new vehicle. Eli made the entire process laid back and was up front about everything in our purchase. This was my first KIA purchase and certainly wont be my last.

Rebecca Graves worked with us to find avehicle that was within our budget. Shawn helped as well. Johnnie Dennis in finance explained everything in way we could understand and were comfortable with. Overall, an excellent experience buying our 1st new car !!

I was very pleased with my service at Safford Kia. They were efficient and did a good job. I never felt like I was being pressured into anything and got the service that I needed and nothing more.

I took down my first review because they called and ask me to remove it, offering free oil changes. But I’ve decided I’d rather pay someone to change my oil, and warn people. THEY ARE CROOKS!! I still have not received a copy of the paperwork in which I was promised. I brought the car 8/15/21… FLASH DRIVE WAS EMPTY.. I love the car but do not deal with Safford Kia of Fredericksburg. I’ve been calling all week leaving voicemails and 7 days later no response.

Everyone very pleasant and helpful. Service was 100% and very timely. Did the recall check, oil change, all point maintenance and air in tires. Even washed car. Then was walked out to my vehicle which I thought was very nice. Lee explained everything they did and if I had any questions. I was Very pleased. Appt. was available earlier while on vacation than I could get from my hometown PA. Thank you Lee.

Very friendly staff, Lee was extremely helpful throughout the process. I will ensure to bring my vehicle back to Safford Kia and all of my future Kia purchases will be made at this dealership. If you are in the market for a new Kia or need service, be sure to go to Safford Kia in Fredericksburg. You will not be disappointed. Great job!!

Having lost faith in Carmax and then finding out about the markups from other Kia dealerships I had almost given up on buying a car! Then I called Cole at Safford and my faith was restored. We are already thinking about the next car we want to purchase from him! Highly recommend! And Hightower in Finance was also awesome! Definitely recommend this location and Cole!!

Great customer experience, financing is very reasonable. Over all great service that goes above and beyond what I hoped for.

Very nice staff. We had a good experience buying our new hybrid Niro. They were informative, rather than pushy. We had done our research, and they told us the truth. Highly recommend the salesman, Cole, and all the staff.

Does anyone ever call back? I keep calling leaving messages for finance to call back & I had left messages in past for service to call back & no one does! I get people are short staffed but my gosh at some point one of the messages you should call back.Honestly not happy with our recent lease. Things werent explained and we will not lease again through KIA. We are customers going back & first time leasing here. Not again.

Everyone we dealt with at the dealership was courteous and professional. There was no high pressure. Our salesman gave us excellent advice that ultimately saved us 5,000$ in purchase price. He was also very knowledgeable on the product tech.

The staff was super helpful, I was able to take a shuttle to an appointment while I waited for my car to be ready. And the car was finished very quickly. Over all a wonderful experience.

Im from PA and was 68 miles from my destination when the motor in my 2013 Optima EX blew. I was totally stressed out by the time my car and I arrived at the dealership. Lee my service advisor was awesome. He explained that my motor was warrantied and Kia would cover a rental for me. What started as a nightmare ended with a happy customer thanks to Lee and the techs at Stafford Kia. Awesome job!!!

Services always great. Everyone has been friendly and courteous. Bring my Kia to them today and when ever I will need anything

We upgraded from a Kia Sorrento to a Kia Carnival this past weekend and every single person I came in contact with at Safford Kia was kind, respectful, and patient. We have all 4 kids with us and no one minded one bit. Cole and Eric answered all my questions and I didnt feel rushed to make a decision or pressured into anything. Best of all, the whole process from beginning to end only took 2hrs!!! Im very happy with my experience at Safford Kia and Im also very happy with my car.

Its very hard to get one of the new Carnivals but Cole helped us put a deposit on one and said it would be about a month before it came in. As soon as it arrived he called us and helped us all the way through to financing and even waited after the dealership had closed to walk us completely through the vehicle to make sure we didnt have any issues or questions.

Thank You! Kia Safford of Fredericksburg (Maintenance & Service Team)!I want you all to know that, and I feel guilty for even saying this, but I do not fill out reviews often most of the time I forget(smh), unless it is a simple click “yes” or “no”, or choose “1” or “2”, type of survey sent directly to my phone. However, when I truly feel like someone has gone above and beyond to do what was necessary to make sure my needs and concerns were met and fully addressed; I feel that it is only fair that I return that same gesture by letting them know just how much it was appreciated.For that very reason I wanted to truly say: Thank You To Safford Kia of Fredericksburg Service Team! You all are the most professional, honest and reliable service team I have come across in quite a while, and it was just a refreshing type of customer service experience!I also want to personally shout out-> Lee Mathena (Service Advisor) for helping to keep my Kia Optima well maintained and fully operational at all times! This is the second time this year that I have driven down from Arlington, VA to Fredericksburg, VA to bring my vehicle to Safford Kia of Fredericksburg for services. And if you are familiar with the area, you already know the risk you take when you get on I-95 North or South anytime of the day! So, it is a big deal for me, but I choose to do so because I want that peace of mind that my car will be taken care of and I trust them to do so! - Thanks Guys!

This is a really good place to buy a car. I went there today and worked with Mr.Chris Aurelio. He is a sale consultant; a professional who can get you the car you want in the most convenient and fastest way. Even tho I have hearing problems, but he quickly took care of my car purchasing and financing over the phone. He gave the best customer service experience for me.He and his sales team members know what they are doing. They are the ones who can really help you get your dream car.

They were fast nice and very thorough will be coming back for more car maintenance

Baca was awesome. She was friendly and knowledgeable. She kept me updated on what was happening. I would recommend going to see her if you need a car.

Big shout out to my guys Eli & Mr. Hightower for helping me out on my purchase they were very helpful and made me happy huge thank you to them if anyone needs a new ride ask for them first and they’ll take care of you fasho

No pressure sales, easy transaction. Cole was a great salesman, only issue is I am still waiting on hard plates due to my out of state drivers license but not the dealers fault.

Fantastic experience! They were all very helpful, fast, and made the purchase easy. Best customer service.

Justin is an excellent and exceptional service advisor. I had a bad experience at another Kia dealership. This was a 100 times better experience

I really liked working with Safford Kia when I came to test drive a previously owned car. Chris was the salesman I worked with and I liked how I got an email and text reminder to confirm. It made me feel like they wanted me to know they were ready for me. Chris had the car pulled up and reviewed a lot of the car options with me. Each person I worked with at this dealership was very kind and friendly. No pressure tactics and I drove the car alone to really check out the get up and go of the car. I would highly recommend this dealership as a cut above the rest.

On time for my scheduled appointment, work was completed faster than expected and I was immediately contacted to let me know I could pick up my vehicle.

One staff there was rude. his name is daniel we are just trying to weigh things and finding more time to decide on what car to get we asked him for the breakdown on each car that we are interested in but he cut us out and just didnt give us time to decide on which car to buy. not going back there to purchase a car

Awesome customer service with both Cole and Jan! They were willing to go the extra mile to make things work out and me happy!

Always a very professional experience at Safford Kia service center from start to finish. I was greeted promptly upon arrival and given details about what to expect during my service visit. Everything was completed in a timely manner and I would recommend this service department over and over again. By the way, the service bay and lobby were exceptionally clean!!

Great staff! Brian worked with me to trade in my car on a new vehicle, showed me all the new gadgets and and accessories and how they worked. Everything from looking to purchasing went great.

Thank you to Chris and Hightower. This was the best car buying experience I have ever had. Chris was great and even took care of us after the sale was done, despite how busy they were that day. Hightower made the financing simple and laid all our options out very clearly to make sure we got the best deal. I will definitely buy from these guys again.

Eli was a great sales associate. Sold me exactly what I came in looking for with pressure. I’m in love with my 2022 Kia Carnival

Great experience all the way around!! Brian our salesman was so knowledgeable and made the whole process easy. Would highly recommend Safford Kia.

Safford Kia of Fredericksburg is efficient. They kept me informed in the progress of my vehicle service. They consulted me when they discovered something was wrong and asked if me on whether or not to preceeded with my maintenance. They also recommended some additional maintenance for my vehicle that will prolong the life of my car.

I 100% recommend this dealership! Everything about the process of buying a car can be stressful, but our sales lady Rebecca Made everything a smooth and easy process.She helped located the exact car that I wanted, got it shipped to the Safford Kia location in Fredericksburg all within 3 days!!Finance was an in-and our process as well. Working 15 minutes, we were out of the dealership.If you are ever looking for a vehicle, go to Rebecca at safford kia for the wonderful experience that she provided us with! I guarantee you will be just as satisfied as I was! :) 10/10 experience guys, keep up the good work!

Having purchased five new cars over the last 20 years or so, I have to say my experience at Safford Kia was surprisingly pleasant. At no time did I feel I was being pressured by the sales team or given a runaround and I was out of there with my new car in less than three hours!Bravo!

I had an outstanding experience at Safford Kia. I was greeted by Alex. It was a Sunday (midday). I explained I was interested in test driving a Kia Soul. He had two pre-owned on the lot. No new models. One was a 2021 Soul turbo. The other was a 2020 Soul LX.Alex answered all my questions and I test drove the Turbo. Afterward, I called my wife and discussed my good impressions. My wife suggested we return to test drive the LX. We did so and, though the LX is more basic, I loved the way it handled and thought the features were more than adequate. The whole time Alex was extremely accommodating.The Soul 2020 LX had about 25,000 miles and the price was very reasonable. The staff at Safford was very professional about financing and helping us decide on options that were prudent, yet also saved us money.Im very happy with this purchase and the value of this Kia Soul!

I really appreciate the representatives at Stafford Kia for putting in the extra effort during their busy time at work to resolve our warranty issues.

These guys are great! We were stuck in VA on our way from NJ to SC. Justin and the crew really stepped up and found a part at another dealership that we needed. They saved our vacation!

I was looking for a used Jeep I saw on Autotrader. Called before I drove up there and talked to Cole. He had it pulled up and ready for me to test drive when I got there. Car was perfect. He made the whole process super easy and I love my new car. Thanks again Cole!

I must say Brian O. was such help because my daughter had me car shopping with her the entire day. I was so happy when she made up her mind. I would like to thank Brian O. whom was very informative about his work. The process was lengthy but my daughter was very happy after all.

My entire experience was outstanding! Eli was my salesman. Although he was handling other customers at the same time, he was attentive, knowledgeable and very helpful. I was given great service by all I came in contact. Highly recommend Stafford Kia

Great People with great service five stars all the way !

Quick in and out if you know what you want my only issue was the car I wanted wasn’t available but everything else down to how the sales people and manager spoke to me was great 10-10 would recommend

They did the bare minimum with subpar customer service. They failed to notice things going on with my car, and when I brought it to their attention, they insisted there was nothing wrong. I went to a reputable mechanic elsewhere, and he found the problem within 20 minutes. I will not be going there again to get my car service.

Thank you Lee for being so helpful and making my experience with KIA service very pleasant.

Quick service and professional work and people took care of the issue.

Eli was amazing, best vehicle buying experience Ive ever had. I did need to have an unplesant conversation with management to get my floor mats and spare tire, but, really, Eli fought for me from the start and I will reccomend him to anyone.

Rebecca and the other staff were awesomeHelping my husband and I look at and choose a vehicle for our family! Everyone was very nice will definitely return in the future if looking for another vehicle.

My husband and I went in recently for our first oil change since purchasing our 2021 Kia Telluride in late January. Justin was very helpful and friendly throughout the whole experience. We had an appointment and were there less than an hour from start to finish for an oil change and tire rotation. We’re extremely pleased with everyone we’ve had contact with since we’ve purchased our Telluride.

I brought my vehicle in for service without an appointment since I was only visiting Virginia and was serviced by Lee who was both very helpful and friendly. He made sure to check on me and explain what I could expect and made me aware of what the technician found, also he gave me the price beforehand so I wasn’t blindsided (this was really awesome!). I was finished pretty quickly especially since I didn’t have an appointment. My car was cleaned and I was very comfortable and confident with the service provided. I would recommend this location to my friends and family that are located in Fredericksburg. Thank you Lee for all of your help!

Service advisor Lee was very professional, courteous & helpful. Reviewed & explained what services were performed & items needing attention.

I always have a great experience at Safford Kia. They are very informative and eager to fix my issues.

Hi.I came and brought my friend to Kia Fredericksburg and we both had tge pleasure of Rebecca Graves as a Sales person. I cannot tell you how easy she made the purchase for us Sr. CITIZENS. I am going to have to give up my lease car in May and I plan to come buy a Kia with Rebecca as my sales girl, Ive made up my mind to get a Kia Soul as well, im excited to have REBECA GRAVES as my sales Rep,, shes the best ever. She deserve a raise because she worked hard for my friend i know that she will do the same for me. Thank you all for listening. GANELL McMILLON/916.2021

Eli was amazing in guiding me through buying a new car. I was apprehensive at first with an online purchase but he was phenomenal in explaining every step of the way with a timely response. Would 100% recommend this dealership for anyone looking to buy a new car

I had an amazing experience at Kia. I purchased a beautiful white Mercedes benz from Aaron Ramey who was very responsive, tentative and knowledgable. He ensured to follow up and check on me each step of the way. Him and the manager kept me informed on everything they were doing and made sure I was ok with each change. They were a great! Im very pleased with the customer service i received, the ease of car buying and most importantly my car. Thanks Aaron again for everything you made it happen!

My salesperson Eli was on point and keep me in loop the whole time with progress and updates!! Appreciate his care in making me feel like a valuable customer! Can speak for service yet but will in the future..

Thank you Brian Osorio for helping me with my purchase. You are very professional, knowledgeable and friendly. He went out of his way to help me and answer all my questions and even delivered my new car to the my office. The finance department was awesome also! 5 star experience!!!

Safford Kia of Fredericksburg has an AMAZING customer service. They pride themselves in giving the best to each customer. Yesterday Lee helped me and was extremely kind. I originally came in for a recall on my car and was able to add a 15,000 mile service based on his recommendation. I always come home to Fredericksburg from DC to get my car serviced by this business.

The service dept. was slow to respond to my calls and demonstrated sloppy workmanship. For example, on 8/20/21, I put my car in to repair an oil leak. The service dept. diagnosed the problem told me that the repairs would be completed on 8/25/21. I called/voice mail the service dept. on the 25th, 26th, 27th for an ETA. There was no response. I finally got a call back from Lee in the service department to informed me that the repairs to my vehicle was successful completed. I picked up the vehicle and drove it home but I heard a rattle under the hood. When I popped the hood, I noticed that the motor cover was not secured so I took a few moment to properly install/secure it. That next day my wife told me that the check engine light is on. I checked the oil level and it was very low although there was no oil leak after the repair was completed. I went to Walmart and purchased motor oil and added 2 quartz of the recommended oil. I then send a text to Lee about my experience at Safford Kia and his response was to complete the survey. Poor customer service and bad workmanship.

Justin is very good: knowledgeable, respectful, and courteous. He gives honest answers to you, and not all about trying to get more money if the work is not really recommended, in his professional opinion.

Great experience buying a 2022 KIA Telluride. Eli was great and communicative!

A couple of weeks ago my car finally died on me. I cannot stress enough how great my experience was with Safford Kia and the sales rep Becca, who sold me my new vehicle. I would highly recommend not only the dealership but if you go there, ask for Becca. She went above and beyond to make sure she found the right vehicle for me and to get me back on the road. Phenomenal customer service!!! Thanks for everything!

Good experience with Chris Aurelio at Safford Kia of Fredericksburg. He went above and beyond making new car buying easier for my husband and myself. I would recommend him to anyone I know that needs to buy a new car. 10 stars deserved.

Very efficient and friendly staff. Excellent serviceand accommodating to my needs in a vehicle.I was very satisfied and would recommend buying or leasing from Stafford.

I had a great experience! We love our new Telluride!

Went to Kia in Fredericksburg and purchased the 2021 Kia Sorento. The salesmen Brian was very helpful, knowledgeable, and worked with us to get the payment we wanted! Brian was patient with us and will definitely come back if need to another car in the future!

As I showed up they were helpful and gave the best customer service, Bill and Eli worked with me on paperwork and Eric help with details in the paperwork everyone was greeting and helpful