Awesome shop with great selection, good prices and friendly staff. Many HIC stuff that you cant find on mainland. Definition worth visiting.

These guys are awesome. Super friendly prices are good. Pretty much my favorite place to buy everyday t-shirts and shorts. They always have some sort of sale as well which is even better. They are local, dont get the confused with billabong etc. HIC is a local surf company and we gotta support these guys. Plus every single girl that works there is super hot! Mahalo Nui HIC

Im surprised this store doesnt have more reviews as its located in the busy part of Maui Mall near the Whole Foods. I went in looking for new slippers and found some nice Volcom ones for just $30 which is cheaper than other stores Ive checked out lately. I also got some surf shorts and t-shirts that were on sale. This is a really nice little shop with a good variety of surf brands, prices and friendly staff.

Lots of good stuff.

I love this surf company . HIC HAS BEEN MY PLACE FOR WAX CLOTHEES EVERTHING AND THE GIRLS ARE AMAZING NOT TO SPEAK OF THE OWNER AND MANAGER STOKED TO OF BEEN PART OF EVERTHING THEY REPRESENT IN A SURF COMPANYTHANK YOUBIRD

Love the unique styles and Hawaiian love. Great surf shops.