I originally stopped by when I was just starting to look around and it was on the way home. Talking to the store employee was completely enjoyable and they are very knowledgeable. We swapped some workout tips and he listened to what I was interested in as equipment. He was very knowledgeable and the information given was corroborated by research I later conducted. Prices were also comparable to what I found online for the same quality of equipment, and it helps to actually get on the machines and try them out in a no-pressure environment. I decided to come back to them because of the service and it was completely worth it. A day after buying the machine of choice it went on sale dramatically and they worked with me with no hassle to get the sale price. I just did my first workout on my new elliptical and I am so happy I went here!