I love love love the Pacific Mint toothpaste and the customer service! I was drawn to try it based on the ingredients, and the low impact of the packaging. I was provided a sample that was enough to share with my friend, who also loved it. She purchased two tubes immediately. We both love the ingredients list, the somewhat salty taste and the super minty feeling. The minty taste/feeling is so good that I want to brush my teeth more often than I do. Seriously. I never thought Id be excited about a toothpaste but here I am, writing a review of it because its THAT GOOD! Im now a proponent of people who struggle to brush their teeth, to keep trying toothpaste until you find you you love, not one that you are just are ok with. I expect my teeth health to increase after starting to use this toothpaste.