Loved this shop. Great selection of soaps, man different types to choose from. Also had beard products, bubble bath, body scrubs, and lotions. Samples available to try. Discounts for healthcare providers. Friendly service. Had a bubble maker outside the shop that was fun to walk through - a nice touch.

We love a local, good quality soap store. This is exactly that! Everything smells so good as soon as you walk in and the environment is so calm and welcoming. We purchased lavender, milk & honey, Elons Musk, and another honey scent. So good!The owner is probably the friendliest shop owner we have ever encountered. Gave us recommendations on where to eat in the area. Will definitely stop by here again if we are ever in the area!

We stopped in this awesome store during Memorial day weekend!! We bought a bag of random soap pieces, and we have loved every one of them!! They smell wonderful, and leave your skin super soft!! The ladies in the store were so kind to my twin girls and allowed them to pick something for themselves, for free, and totally made their day!! Wonderful products, wonderful service!!

Very lovely staff, was nice and gave me and my sister a birthday discount since we talked about our birthdays being close, everything there was so good I would’ve bought all of it! They have sugar scrubs, soaps, soap scraps, glowing alien soaps, and body butter. They make all their soaps in store accept the African soaps. Overall a really nice and fun place to go to 5/5!

I cannot stress enough how kind the owners are. You feel very welcome in this shop. Every single bar of soap that I smelled made me wish I could buy all of them. Very affordable, especially for the quality put in to the products. Definitely make time to stop in here.

Love this store and the owner! Went in looking for a soap for my son who has a lot of dry skin issues and can’t use soaps off the shelf. Wonderful products and knowledge. They ship and have wholesale options.

The energy when I walked into this store was so beautiful, I am not from New Mexico but I will drive there again just for this place. The owner was so welcoming, kind, and informative. My children even loved it, right down to my hard to please 3 year old lol. I truly appreciate a business like this and am here to support it for the rest of my ever. Thanks for being such amazing people ❤

Love these soaps! They do not dry out my skin, which is important in New Mexico. The scents are nice (note: scent transfer to the skin is barely noticeable). Kids love them, too (my son’s favorite soap now).They are very slippery when wet and I have small hands, so I crocheted some soap covers from 100% cotton. It makes them easier to hold and also helps me lather/wash up. They are tied with a simple bow so they can be easily removed and reused.

The owners are so friendly, and do so much to help out the community, hosting toy drives to people in need during a crisis when many families can’t afford Christmas for their kids, hosting food trucks to help them bring in business, spraying down the inside and outside with disinfectant to keep people safe....Their soaps are so nice. All made right here in town by hand. They smells wonderful, and leave just a hint of scent behind when you use them so you don’t smell like chemical perfumes. They use all natural ingredients, which for someone like me with allergies to many soap chemicals is a God send!Even my husband loves the more manly scents... he really likes the cedar one.And their body butters are great! We keep them in the bathroom, and even through the hot summer and steaming hot showers my family takes, not once have they melted or gotten mushy. They stay the same consistency, and have a lovely light sent to them. They have been great for my skin problems, making my psoriasis stop itching and finally begin healing thanks to their natural oils.I got a few last time I was there, but I will for sure go back and get more when they are gone.

I honestly can’t say enough about this place! My husband and I stumbled across this shop while in our honeymoon in New Mexico. So glad we explored it! The products are amazing. They are all natural and work miracles on this skin., The staff is super sweet and welcoming and the owners are the most down to earth, genuine people I’ve ever met. We live in Texas but continue to order their products online. Forever customers. Thanks, Rustic Essential. ♥️

The owner was knowledgable and super friendly. The soaps, such as their beer soap all smelled wonderful! Even the pet soap made with neem oil smelled light & clean. But soap is not all they sold here! There was beard oils & mask as well!Even though these items are wonderful & delightful to the senses what really makes this shop a great little place is the heart of the owners. They make & have donated mask to their local hospital ( they also give discounts to nurses, firefighters & frontline workers) & are helping to promote a Friday night food truck event to help local food truck venders to boost local economy. I would definitely shop there again. And I hope you would support them too if you ever find yourself and Roswell New Mexico.

This place is addictive and a must shop location whether you are a local or tourist!

The owners of this company are fabulous people, and their products are as well. The owners of this business handmade their products and, I have to say, they are outstanding. If anyone is looking for quality soap, this is the place to go.

My friend and I wondered in to this charming shop in Roswell one day, and stumbled on a true local gem. I bought several bars of soap and with washing our hands so often, I’ve been so thankful for that purchase, and have gone back for more. Their soap not only smells good without being overwhelming, it also doesn’t dry out my skin. Plus the owners are amazing people who care about their communities and provide the best customer service. We are lucky to have them here.

Wow!! Can I just say I LOVE your shop! Everyone there is ALWAYS so friendly and helpful! The lemongrass hand sanitizer is one of my faves! As is the peach hand soaps! I have found that your soaps are the only ones my brother can use due to his extremely sensitive skin! Thanks for all your products and your exceptional customer service! 10/10 would recommend!

The owners are soooo friendly!! How could you not buy something from their store?!! The soaps all smell delicious and look beautiful too. The bubble machine was a hit with my toddler. Thanks guys!!

This shop is so cute! They have tons of amazingly scented soaps it was so hard to chose. I saw this shop when I was visiting Roswell and stopped by twice during my time there to buy more soaps as gifts. The staff was very friendly both times. I cant wait to come back to Roswell and visit this shop again!

Found this shop when I visited Roswell last year. Glad I was able to order some. So excited to try them. Beautifully made ❤️ Thanks so much

Fantastic company run by fantastic people! The products are excellent quality with fair pricing and the owners are concerned with community and personal outreach. The do all they can to help those in need and to assist other business owners. Highly recommend their soaps, lotions and other products! Thank you for all you do!

The soaps smell so wonderful and never leave my skin dry. My husband and I love trying their new scents. The Papaya soap we got recently was SO GREAT!

The kindest and most welcoming people Ive ever met. You walk in to smiles and the best smelling shop ever. Amazing quality soaps and for a price you cant beat. P.S I love the candles as well!

This is a fabulous store. The soap makes your skin so happy and healthy. The scents are wonderful. They have a great variety but I haven’t seen anything that isn’t fantastic. I would definitely recommend them.

I visited Rustic Essentials for the first time in November. The staff were friendly and helpful. Their products are wonderful! I purchased enough for my family as well as a dozen for gifts. Were completely hooked!

The cutest little shop! This is the only soap we use at our house!!! Love the soap, body scrub, bath bombs, hand sanitizer ... Haven’t tried anything else but look forward to doing so in the near future! Owners and staff are cheerful, friendly and always eager to help in anyway they can!

Best little soap company in the STATE! Their products are amazing and the quality is top notch. The owners are the sweetest people and truly have a heart for the community.

The absolute BEST soap! The scents are AMAZING and I love that it is safe to use on my kiddos. Super fast shipping and there’s always a little surprise tucked inside my order. Awesome product and awesome customer service!

Awesome hand crafted bars and the body butter was Soooo good!

We stopped by because of a sign that said alien soap like the tourists my mom and I are, and actually loved the entire store and the staff! Their products are all so high quality that you can’t go wrong with anything. The owner talked to us a while and was the friendliest he could be and recommended a great gift shop to go to as well. He took the time to talk to us and made us feel as though he cared about everyone that walked through his shop doors.Overall, great products and great ownership/staff!

Rustic Essentials is amazing! Their soap is gentle enough fo sensitive skin, leave my skin feeling fantastic. And the bath truffles are heaven sent! The staff is super knowledgeable and friendly! Highly recommend their store and products!!!

Wonderful place. I always stop there when Im in town. A model local business that cares about the community. If you have the opportunity to visit, please do you will not regret it!

Awesome little store! The owners are amazing, the products are uniquely handmade and smell wonderful. My favorites are their soap and body butter.

Love this local shop for handmade soaps, bath bombs, and bath salts. I needed an assortment of pretties wrapped up as a gift, and they did the sweetest little wrap job! Thank you for such good service!!

Amazing hand-made soaps. They not only smell wonderful, but they suds up great. Highly recommended!

This soap shop is amazing! Quaint but customer oriented! They want to make sure you have the best experience possible and find the soap you are looking for.

This store is a gem and full of lovely people. My daughter and I enjoy the fun soaps and my husband, the beard oil. Can’t wait to try more of their products!

Rustic Essentials is a superb/amazing business with awesome products that is made by hand in the store!!! The owners love their customers & their community!!! They do everything they can support our community & the needy!!! I have been customer for several years & I will to be for many years!!! I support this business 110%!!!

Excellent company! Best soaps ever!!! The company also strives to serve local communities with loving service. Such a great, caring company.

Believer of Aliens lol...so my family decided to take a road trip from Houston to Roswell and other places in New Mexico. Let me say this as a woman of color oil for us is essential. Cant be ashy walking around lol. Got back to the hotel and decided to try the scrub I bought. Mannnnn this scrub had my skin nice and oiled with no residue after use. Smell so good also...Im a hard pleaser and Im very pleased. Beam me up Scotty..They have a new customer for life

Best soap shop there is! Everything smells amazing! If you’re looking for a quality gift, make this your first stop!

My wife and I were venturing Roswell when we came across this amazing soap shop! It was a total surprise. These soaps are definitely unique and there is a ton to choose from both for men and women. There is some grooming soap as well for beards. We ended up walking out with a bag full of soaps and have been using them ever since. They are well-priced, big, and smell great. Theyre probably the best smelling soaps weve ever smelled ever. And they also feel great on your skin! The shop itself is very nice and cozy and the owners are extremely nice as well. We had a great time talking to them. Definitely a must-visit if ever you find yourself in Roswell!

Awesome place!! Friendly and helpful!! Their products are top notch! Absolutely love them!! Stop by and try them out!! They will go above and beyond to make sure you find what you are looking for!!!

Wonderful little shop!!! Great handmade items!! Best customer service ever!!! You cant beat small town businesses like this!! They will ALWAYS have my business even when I dont live in NM!!!

Love going there with my girls.and absolutely LOVE the soaps. Thier customer service is always great. Defiantly recommend.

This local soap shop is all about our community and is a great place to buy local. They have the best home made products!!

I NEED MORE! Best soap ever!!! Ive bought hand made soaps from all over the world and Rustic Essentials Soap Company soaps and lotions are by far the best. The soaps are all natural and leave your skin soft and smelling amazing. The lotion and lip balm are also incredible and should be a must have when visiting their store. Im a big believer in buying from locally owned businesses and this store will have my business well into the future! Even though I live in Texas I will be placing online orders when ever I need more awesomeness!

Friendly staff. Great quality products. Everything smells amazing and will make perfect gifts for friends and family.

What wonderful stores (both the one in Roswell and Cloudcroft). I LOVE their soaps and body butters!!! Also a store that is VERY community oriented!!!

I love shopping in this store. It is always clean, always smells so good, it even smells good out on the street before I get into the store. I dont use name brand soaps anymore.

Absolutely the BEST! Their soap healed my dry skin so quickly and now Im addicted to all their AMAZING products. I have them shipped across the country because they are THAT fantastic!

This is the shop my teens ask to go to...they love the smells, the soaps, the service, the people. We don’t go to town often, but Rustic Essentials is a must stop and shop for us.Thank you for everything you do for our community, our city, and the events you organize and sponsor, the care and love you show everyone!

Only soaps I every now . Good quality!The staff is awesome. Highly recommend their products.

Theyre amazing small town people with a great heart with amazing products. Would recommend this place 100%.

Discovered this little gem of a shop in Roswell on our recent trip and loved it! Steven was manning the shop and was so cool and welcoming. They have an awesome selection of beautiful soaps and beard oils. They even have goat milk soaps and activated charcoal soaps, and the essential oil blends are wonderful. For good smells, special gifts and a nice shopping experience, check it out!

Loved this shop! Super cute and dog friendly! The owner is so sweet an made an oil for me in just a few minutes! I will definitely be ordering soaps if that’s an option, if not I will be driving back up just for her! My skin has been so hydrated since I started using the oil I got from her. Highly recommend!!!

Ive never been to the store in Roswell but Ive visited the one in Cloudcroft many times. They have high quality products and personalities to match!

We love this place! My kids have eczema and I love know it’s all natural and locally made!

Amazing smelling soaps and won’t dry out your skin! Super nice people!

Has the best homemade soap! Very happy and friendly! Would totally recommend!

We stopped by to just look around and left with a bag full of goodies! The owners are just the sweetest! I’ve been using their soap for several months now and I’ve loved it. It doesn’t dry out my skin, and they have so many different scents! My kids loved smelling all of them and choosing their favorites! I highly recommend Rustic Essentials! I can’t wait to go back!

Adorable, local shop! Rustic Essentials is a great place to buy locally made soaps and lotions.

Rustic Essentials does so so much for our community!! Thank you guys for hosting the toy drive this year for underprivileged kids and supporting our local businesses!!

Love everything about this store and the owners. The store front is adorable. Shopping is made easy with a well organized store with lots of variety of product. The owners work hard to bring many different scents for their soaps and they are very attentive at helping you find exactly what you will love. Highly recommend this store if you’re looking for a quality product that you can feel good about using!

They have the best soaps, and they are the nicest people you will ever meet.

Beautifully decorated store, kind/helpful owners, and fabulous products at reasonable prices.

Holy guacamole!!! So I have been to a lot of craft fairs and seen the homemade soaps. They usually smell horrible (sorry). My daughter told me about this shop and I must be honest--I know Steve Johnson (owner). I also saw the facebook posts. They had a great mask that I ordered for my daughter, but decided to try their soaps. It was a buy 4 get one free offer. I figured that if they were like all the other soaps I have seen, well, I would just give them away. When they arrived...WOW! They smelled DELICIOUS! I wanted to take a bite of the oatmeal stout! I tried the charcoal spearmint. First off, my entire shower smelled of the soap and it was wonderful. The soap had a nice lather. The problem was that I did not want to get out of the shower because it smelled so good. Okay, I finally got out of the shower. My skin still smells amazing. I had super dry skin and my skin is sooooo soft. I dont have to slather a bunch of lotion on my body.So, if you want to support a small business, I would highly recommend this one. Its a 2 person show and they have 2 small children. So, it takes about one week to get the products. And they are totally worth the wait!

Their soaps are so wonderful! I love the different scents and this soap doesn’t dry out my skin. It makes my skin feel smooth! I also buy my husband’s beard balm and oil from them and he uses it daily and it has helped tame his beard!

Everything they make is wonderful and leaves your skin feeling soft and pampered. My husband is also a huge fan of their beard products.

I am in love with these soaps!!!! The smells, the cleanliness feel, the lather, essential oils..... all of my faves. I just want to soak in them! Thank you for your hard work, because I know they are safe for me to use! Customer service is top notch!

I love this place, I always shop here when I’m town; Definitely recommend!!

Amazing place. Business that helps care for their community

I stopped here on a road trip, I had a great experience. The owner is friendly and very knowledgeable about all products. I bought several gorgeous soaps and a body butter that I cant wait to use.

Awesome store! So many great handmade soaps and the owners are super friendly. Cant wait to try all the new soaps I just bought 😂

This place has great deals! They had a 4 for 20 deal and you can pick between soaps. I have never been dissatisfied with my products. Great, local business. Friendly and helpful staff. Soaps smell great too and theyre made from natural ingredients with little packaging waste. Would absolutely recommend for gifts and personal use!

Really nice couple. Love their selection in designs and smells. The environment is clean like a soap shop should be. Thanks for your hospitality. Can’t wait to give my alien soap to my friend as a souvenir for my stay in Rosewell.

A ton of work went into these soaps for sure and it shows. The fireside one is so awesome! I have very dry sensitive skin and after using this I almost didnt need lotion!

Hardest working couple, love what they give back for Roswell

I love this soap shop! It’s the only place I buy my soaps now and I would recommend Rustic Essentials to everyone! ❤️

One of my favorite places to go in town they have the best soaps and body butters. Amazing customer service

Terrific shop! ♥️

Great products with reasonable prices. They make the soap at the shop and are very knowledgeable and helpful.

Love your soap and customer service!!

Such a great place to shop. All kinds of wonderful products and the cutest little family ever!

Super friendly and community minded.

Wonderful company with absolutely fantastic products and owner. Highly recommended!!

Great place.. Love the soaps bath bombs and customer service... I recommend shopping here

I have never been more satisfied with customer service/products anywhere else. They will always have my business

Such a wonderful place to shop!!

Great Soaps, great folks....love the cedar and leather soap.

So amazing! I absolutely love this place! Definitely check them out!!

Enjoyed all the soap choices. Bought a llama soap.

Sweetest ppl!beautiful shop!must stop!

Staff members are amazing people with fantastic products.

Good place for quality soap 🧼

Wonderful homemade soaps

Love love love these all natural soaps!

Love everything about this shop!!

LOVE LOVE LOVE THIS PLACE!! So many amazing smells!

Their staff is rude. Buy your soap online or somewhere else.

I love this SOAP shop!!!! It’s the perfect place to buy for men and women!!!

Love this place, great products and service....