Fun friendly employees with an amazing selection of more than just liquor. Unique teas, coffees, soda, and snacks. Prices on some things seem higher than they should be though.

Great beer selection, and some rare finds.

Love this place. The customer service is amazing 👏 I told him what I like and he found something that would match me. Im definitely going here from now on.

This is a great liquor store open till 12:00 on weekdays. p weekends I believe he said till 1:00 staff is friendly helpful I was in and out really quick. I would definitely come back to this liquor store their prices were reasonable as well convenient fast and friendly.

Youll find your simple items you need or want.

If your looking for a great selection of beer, wine and spirits this is the place. I love that they get international beers that I have never heard of. Friendly, knowledgable staff that are willing to help answer questions or find that specific item.

My favorite liquor store in San Diego.

What a great place ! This store has every imaginable liquor! Staff know what they have, and are very helpful and friendly.

Great selection of liquor, beer, and other odds and ends including two sizes of ice. As a regular visitor I appreciate the abundance of choicee5 and the staff has always been super welcoming to my needs and others. The only thing I would change is the amount and variety of mixers.

Friendly and great customer service! They are one of the few places that carry my energy beverage😎🤙

Best beer and wine selection in Hillcrest

Exelent service!Nice people!

Sean is an upbeat friendly clerk we love to come here because his personality and friendly inviting energy is so great! You should give him a raise!! Servall liquor is the best!

They have a ridiculous amount of craft beer - its great!

Ordered some beer from them on minibar, and was very disappointed when they sent me out some beer that expired in a week. Just your typical Hiji mart trying to make a buck, and not take care of customers.

The liquor store that never closes on any holiday. Great range of liquor and beer available, along with wine and champagne as well... Store owners are friendly, but run a tight ship. Dont expect frills, but expect all your liquor needs under one roof

Awesome being greeted with a smile and a wave, an update if they have my favorite gin or not, and offer to double bag if I walked over.

Overpriced and unreliable store hours.

Always so friendly. Gotta love the Mexican toilet paper

Great selection not liquor and beer! Yes they sell kombucha beer, and wine as well. Friendly staff who want to be there for you by opening the store 365 days of the year

Decent selection of brews from local breweries, as well as breweries from far and wide. The staff are really friendly and helpful. Its a family run business and they put a lot of work into keeping the place well stocked and up-to-date with new selections. I wish they offered a bit more variety, but they do really well for the small space they have available.

Very friendly and knowledgeable. Huge selection of everything from beers to wine to specialty liquor.Thanks Nancy!

Convenient with friendly stuff who always point out any current deals.

Ckean store

Great Variety & Helpful Staff

This is the place to go for all your alcohol beverage needs. They have a wonderful variety of beers, wine, and you name it for all types of hard liquor. Its family owned by a very genuine, helpful staff. Always a pleasure seeing them.

Best tobacco prices

Our favorite (and closest) liquor store directly behind our famous “HillcrestHostel” aka @TheHostelCalifornia on InstagramAll our International guests are amazed at the huge selection and helpful service this store offers. They have the largest selection of beers in the city! Open late to serve the crazy nightlife Hillcrest offers daily.

Best place in the neighborhood for beer, wine, and liquor. If they dont have exactly what youre looking for theyll put it on the next order and call you when it comes in. They really appreciate their customers.

Frequent on account of proximity. Feel no need to go out of my at anytime for a good score. Selection of beers Im familiar with as well as a horizon to choose from. Certainly not a hidden gem, but I couldnt ask for more.

Everything you need is convenient there

They carry some beer which I like that I cannot commonly find elsewhere.

Good selections of beers, wines and more

Always have the best selections here in hillcrest. Very pleased with both wine and beer and specialty items.

Wide array of craft beers and a very friendly and helpful staff.

My store for over 20 years. Love em.

Best selection, super friendly. Always go here for good beer.

Amazing craft brew selection and the staff is great. Family owned and operated

One stop shop.....huge selection, great folks to help!

University Aves most extensive liquor store and well worth the walk from anywhere in Hillcrest.

Excellent selection of craft beer in Hillcrest.

Great customer service and conversation

Good craft beer selection

It was there when I needed that DRINK!

Great store

Excellent selection of craft beer

The best family owned store by far!!

A lot of variety...and massive alcohol beverages

All your liqour needs in one place

Lots of exotic brews.

Has Old English.

Its expensive

So much stuff!!

Great selection.

Lots of stuff

This liquor store is the best!! They are always open till 2am and they also do free deliveries!! Alex is the best! Craft beer selection will probably be the best in SD