One stop shop for 100% organic cosmetic products. Though tad costly, worth spending those extra bucks for something thats on you everyday. My wife was so happy and was mentioning the difference between the chemical based lipstick and the organic one here. There are testers for everything, just try them out. Enjoy a free green tea and mini facial when you purchase a mask.

The store had new stock of skin care and cosmetics when I visited. Returns was easy.

I have yet to go to the store in person, but let me tell you: the staff was SUPER helpful over the phone! I live in Santa Cruz and I called looking for a specific product that was sold out online. Nicole not only helped me find the product I needed, but she also saved me a trip to San Jose by mentioning that she can ship for free if I added another $20 to my order. Additionally, she offered to package a couple samples I might be interested in since I am new to this brand. Definitely making the trip to this 100% Pure store ASAP and getting a facial!

Love this place! Great products and customer service

Nice and helpful staff! Beautiful products and great quality

Excellent Customer Service @ this location! Thank you Hannah & Edith for your help on the make-up products.

Love the BlackBerry mascara. And the service.

Expensive