Decent selection of surf style clothing in nice location. Staff is not too concerned about customer service. Cash not accepted, they will decline sale.Employees more concerned with talking with friends then assisting customers.

Decent shop with excellent quality threads. Got our “Santa Cruz” hoodies here. Moderately priced for a touristy area. Worth the checking out! Had some good sale stuff too.

Was on a mini vacay and wanted a hoodie went in this shop to purchase a nice hoodie...the RUDE & UNfriendly clerk rung it up put the receipt on top of the folded hoodie and said theres the receipt NO thank you etc...POOR customer service!!!!

The best store in Santa Cruz, nice selection and decent prices.

Horrible customer service and if you’re bigger then a women’s large have fun finding something super lame!

Nice place!

I bought a sweatshirt from there before I moved away and I wear it probably twice a week and it still looks like new three years later. Whoever was working there that day was nice and engaged us in conversation.

Pretty good prices for a touristy place and they had really nice clothes. Played good music. the employees were quiet and sort of kept to themselves.

Walked in and a young lady working there just kept talking (gossiping and laughing) to a friend and didnt bother too great us or acknowledge we were there, even though we walked in front of her 3 times. I walked in with my family wanting to buy sweaters for all 6 of us...but changed my mind after. The owner should remind them that a lot of people visit *hint better costumer service. My family travels to Santa Cruz and I will make sure they avoid this place.

Waited for them to open at 930am to buy leash and wax. Manager opened the door to go in at about 925, but never opened store. Saw us waiting. Waited long past 930, until 945 to open doors. Got fed up and went to Cowells down the street. 👎🏾👎🏾👎🏾

It was fine but I have seen better shops

We have been here more than a few times within the past 4 years, most recently a few months ago. I wasnt going to say anything but I notice they dont have many reviews. Its probably because a shop like that doesnt really care about reviews because they are one of a kind in the perfect location for tourism and surf life. However, I do want to mention, everytime we have been there, no one aknowledged us, let alone acted like they were happy to have any business. They are cliquie and have a tendency to pay more attention to people who have a certain look about them. We are bringing our daughter down from Oregon in a few weeks and would like to confirm one more time that they havent changed before we start blasting it all over the internet. We like to give kids the benefit of the doubt but batting a 0, that says a lot considering we are returning and paying customers. One more chance, guys.

Lovely & helpful staff.

Mellow atmosphere and great customer service!

Lame, overpriced, minimal tourist trap.

Amazing

Its the surfyest

Bad

Cool thank you greetings