Santa Rosa is so fortunate to have this wonderful shop, full of beautifully crafted Italian bed and bath linens and so much more. Pamela will welcome you warmly and knowledgeably and you will be astounded by the selection of quality items to be had here.Lifes short and you deserve the best. Same for anyone on your gift list. Theres truly something for everyone at Prima: luxurious, comfortable, practical, indulgent. Youll find the perfect gift whether it be an exquisite handkerchief or a set of sumptuous Sferra Italian-made sheets. All budgets from meager to mega can be accommodated, all ages from babies on up would appreciate a present from Prima.Cant recommend this shop highly enough-you have to see it to believe it!

Prima Linens over exceeds on selection and quality. A must for anyone who enjoys properlinens, pjs and entertaining guests. It’s simply the best in Sonoma County, maybe North of SF too. Support this treasure!

Great selection of fine linemen. Friendly and knowledgeable staff.

Horrible customer service.

Wonderful non Allergic pillows!