I am 100% satisfied with the whole experience. Matt was very nice and helpful through it all, answering any questions I had with no hesitation. Everyone else there was just as great! Theyre all so polite and helpful.

Matt Gibson treated us great and didn’t waste our time

Jeff Adams was a great help with the decision making.Understand what we needed exactly

My mom and dad were ready to take the step in getting a new truck, and they found one they were set on. Kayleen did all the steps to get them in the truck they wanted, and she did it really quick! She’s truly amazing at her job and my parents couldn’t be more thankful for their new truck.

Serra Honda of SylacaugaI wanted to share my recent car buying experience with Serra Honda of Sylacauga and the exceptional service we received. I was in the market for a new car specifically a 2021 Honda Accord 2.0 Touring; the new Sonic Gray color is what I fell in love with. This would be the third Honda Accord purchased from this Dealership. I previously bought a 2002 EX had it for 17 yrs, bought a 2019 2.0 Touring and had it for 2 yrs. Then I saw the 2021 Sonic Gray 2.0 Touring and had to have it. My husband and I got in touch with our previous sales rep Kayleen Turner, gave her the options and accesories we wanted and thats all we had to do. It was trial after trial and a lot of wait and see at first because this vehicle is in such high demand, Kayleen searched, called, text and emailed practically every dealership in AL and GA until she found the car I wanted. She was persistant and never gave up, she provided us with sometimes daily and weekly updates of details from her contacts. We finally got the call we were waiting for, she found our car at a Dealership in North AL and dispatched a driver to transport it to Serra Honda Sylacauga. Mr. Don offered us a deal couldnt refused and as of 11:30 today we are the proud owners of a 2021 Sonic Gray 2.0T Accord. We would like to extend our gratitude and appreciation to Kayleen Turner and the Honda crew for their time and attention and dedication. They will always be our Dealership of choice for new or used car buying!

Matthew Gibson was very knowledgeable and friendly, highly recommend him!

Well done Matt Vinson for helping me find the only car I was interested in, and you made it possible 💯🤗#hondaofsylacauga#

Please please please go here if you need a new car! Ken was the best sales person I have ever worked with. He did not pull any gimmicks and was straight with us from the start. Please come here and ask for Ken!

Can’t say enough good things about Serra Honda of Sylacauga! Ken was wonderful on the phone when we were inquiring about a Honda CRV and he followed thru wonderfully after we got there. I was so glad that they were so honest & upfront before we got there and you really have to appreciate that as I found by visiting different dealerships. Wished I had started at Honda Sylacauga!This was a 2 hour drive but absolutely worth it! Ken went over & beyond. Sales manager was great also and so was Chad! Great team and they could show some of these other dealerships how to sell (some honesty). We were very pleased with how polite they were and if you are on the fence about where to go…..take the drive to Honda Sylacauga! We will definitely be repeat customers! PS. Loving our new Honda!Tim & Cathy Burnham

I went looking for a particular vehicle at Serra Honda of Sylacauga and met Kayleen. Within a weeks time she had the deal worked out and ready for me to purchase. She was great! If looking for a car make sure you see her.vvehicle

Wonderful new car buying experience. From the moment I reached out to Serra Honda, I was heard and respected. I didn’t feel pushed around like I did at many other dealerships I visited. Jesse and Greg were both excellent to work with. Communication before, during, and after the sale was top notch. Would certainly buy from Serra Honda again.

Matt Vincent did a great job helping me find a great car after my old one got totaled in an accident! He helped me find a car with all the things I was looking for - I would recommend Serra Honda to anyone!

Awesome listened to what I wanted and made it happen love my new nissan sentra

He preforms miracles. He helped to raise your expectations of what you can obtain and then help you to exceed them. He allowed me to upgrade from a 1995 Toyota Corolla that had almost 300,000 miles to a 2018 Ford Fusion Hybrid. Come see Matt. Don’t worry about your credit score or a large down payment. If you have a decent work history, you will leave in some new or newly new.

Matt was helpful, knowledgeable, found us a car that wasn’t even out for sale yet, communicated updates quickly and was not a pushy sales person. Thanks Matt

They always do an amazing job. Their polite and everyone is friendly and although I dont own a Honda I trust them to change the oil in all of my vehicles

I loved it everything was so good I was in and out just like they said thank u for making me feel so welcome there.

They charged me $160 hr to diagnose my vehicle they said it would only take 1 hr and a half then called and wanted more money ask for a total of 3hrs were they still couldnt diagnosis the vehicle and still charged me for something they couldnt fix then proceded to ctry and charge me $5600 to fix the vehicle that they were just throwing parts at it this point this is the worst place i have ever had to deal with

Great guy named Eddie Jones works here. Go see him

Absolute worst experience I have ever had trying to purchase a car. We had been in a wreck and was buying that day. Had called around to see which dealership was willing to work with us on the best price. We told each place exactly what we were wanting and they all gave us an out the door pricing sheet sent via text or email. Tried 2 different sales people (the first asked me what pin strips were) at Serra before ending up on the phone with the manager. He wouldnt listen to anything I was saying but only talked about why they wouldnt do anything unless I came in the dealership. He was so rude and argumentative then said have a Merry Christmas and hung up on me. Too bad for them. Next phone call was to the dealership that had listened and was polite. Within 2 hours that other salesman was at my house signing paperwork for the very thing I had called them for and could have been a sale for Serra.

Great people to deal with. David Vaughn was very courteous and helpful in finding the right car that fit the requirements we needed.

Management and sales here are developing a bad reputation. Not that it was ever that good to begin with.

Been a loyal customer since 2014! My daughter took the vehicle by to get checked out they charged her for diagnostic service and repair! In the last 6 years I’ve never had to pay for the diagnostic if they fixed my vehicle. When asked for the manager he was gone. Called Monday and Tuesday and left messages and no response. Usually they are blowing my phone up to do the after service survey! The nice ladies at the desk told me when I left they were going to let him know I wanted to speak with him! So I’m in shock that I haven’t heard from him yet! James Whitehead is the service manager and he isn’t very service oriented!

Just you typically car dealers bs. “We will get you the best deal” ... gave me a the highest quote of all 4 places I’ve been quoted (and that was on last years model, everyone else was on current model). Big disappointment, bug waste of my time. Dude was a jerk in the text when we tried to make the deal. Gave me the “Good luck” but then continue to send me long meaningless text. Felt more like a Facebook argument than an actual transaction being made. Dudes name was Eddie. Go somewhere else.

I took my car here on 7/25 to get a tune up. The customer service girl was the BEST she was so nice, polite, and very professional about everything. She kept me updated on the time it would take to have my car serviced. And Honda also did a great job fixing my vehicle and in a timely manner. I would definitely recommend them to anyone...

Just great 👍

I have to share my experience at this dealership. I am a Honda associate and have been for 30 years. Came to Lincoln Al. to help with Acura start up MDX. Bought an Accord Sport here and the general manager at the time did some shady stuff! The plus side was the warranty I got with the vehicle. On my way to Alabama as I am writing this may give them another chance...we will see!

The salesman Mr Eddie Jones was the best. If you need your first car they will put you in one. Will be going back to serra honda in years to come for service. Love you guys.

Preordered my 2015 FIT from them in mid-2014, and as soon as I did, I knew I was at the right place. They told me the truth about its actual delivery time and showed me hard evidence that another dealer had misled me about when they would have my car. Comparing the two dealers, one offered what sounded great, 2 years free maintenance. But when I thought about it, how much would that even amount to on a new Honda? A few oil changes. Serra Honda of Sylacauga offered a Lifetime Warranty.No one has touched my car except them since I bought it. Owning the car has been a joy, and I just paid it off. Over 99k mikes, I’ve had only one electrical issue, it was 6 months into owning it, and it was covered by the warranty.Serviced the car there on 8/12/20 and the service manager was super informative about my first brake work ever on the car. Needed pads in front, back brakes and all rotors still good to go. Told me what to look for that would indicate I needed to flush the brake lines, so I was out the door with new brakes, synthetic oil change, tire rotation, inspection and fluids for $324.A few years ago, they went ahead on some maintenance without my really approving it. I was surprised with a bill $200-some odd more than I expected and I wasn’t prepared to pay it, I definitely wanted to put it off for a later time. They offered to let me write them an IOU, and it was still hanging in the service window when I went back a month later and settled it. The manager at that time laughed and said he didn’t think he’d see me again, which was funny because I couldn’t wait to get back there to pay them. They’d made an agreement with me based on what was right to do, without giving me any grief about it, and I really appreciated that.I hope to drive the FIT for a long time to come and they are my dealership.

Need nicer customer service

Very good customer service. Very friendly but not pushy. Knowledgeable of the products in the vehicles on the lot. And willing to teach you how to use them. Even have classes to attend if you need them. And for Senior citizens thats a plus. Wow!

I purchased a car from Serra completely remotely. I took risk and didn’t even fly there from North Carolina to inspect or pick up the car. The outcome exceeded my expectations! They arranged the payment process and mailed me the paperwork very quickly and efficiently, detailed the car before the shipping company picked up the car. A very honest and customer caring dealership. They made sure I feel confident about my purchase. Definitely recommend.

I stopped for a tire problem while on the road returning from vacation. Kevin Watson was very helpful and got me back on the road quickly and at a very reasonable cost.Thanks

Great dealership to purchase new or used vehicles. The staff who work there are very nice and most are knowledgeable about the vehicles they are trying to sell. Even the managers seem to be very friendly and they try to work with you on the prices. The nice thing is that right across the street or the other side of the parking lot there is a Nissan dealership and on the other end a Ford dealership. So they have quite a variety of new and used cars at either Lots.

Bought a new 2018 Honda Pilot around April this year and I love it so much. On the way to pick up my son the tire started making an awful noise so we took it straight to the dealership. A wonderful guy named Key took it straight back and was done in maybe 10 minutes. (A rock got wedged) everyone was super nice and fast.

This is an unsolicited shout out and review for Serra Honda based on my recent experience. My wife and I purchased a new vehicle from Serra Honda after much research and looking around the area. Our search led us to Serra because they had a good selection in the trim and color we were looking for. I contacted the dealer via email and Kayleen was very responsive in providing answers to my questions and giving me Serras best price offer. We decided to make the 75 minute drive with our two young boys who cannot sit still for very long. Upon our arranged arrival time, the Serra staff had the vehicle ready for a test drive and quickly appraised our trade-in while our boys were kept entertained with balloons. We were given a very fair trade-in offer and Marty handled the paperwork in short order. There was no high-pressure warranty or add-on haggling which was refreshing. Since we had funding all pre-arranged, the transaction from test drive to leaving the lot in our new vehicle was 2 hours! I want to thank the entire Serra team for a wonderful buying experience!

Ive bought 3 cars from serra nissan well I go in to trade my car in and they go back and forth to the bank and said I need 6k down. Well I go to riverchase kia i get approved with 0 down and top tier 1 credit as good as it gets

Drove up for oil change technician said they were closing in 5 minutes sign indicated 25 min. Ive purchased two cars here.Will not purchase from them again. Be honest thats all.

Very helpful people. You get want you want in the Dealership.

Seems good.

Drove over 55 miles to purchase a car here and it was well worth the trip. The sales rep and manager listened to my requests and were able to deliver as promised. This is how business should be done.....organized, good communication and quality service. Everyone was exceptionally professional and not overbearing. Service department gets 5 stars too. Will return here to do my servicing and will recommend to others. Keep up the good work guys!

MY COUSIN MICAH WORKS THERE, EXCELLENT MECHANIC BEST EVER, KNOWS HIS AUTOMOTIVE WORK, PERFECT HOSPITALITY. RECOMMEND 💯

Upon arriving I went to Ford service first where I saw big service sign but was directed to Honda. At Honda service the lady was very friendly and helpful.she kept me informed for the 2 hour wait . Everyone was nice and helpful. I thought Express would be quicker though. I will use them again. Price very reasonable.

Absolutely love coming here when my Accord needs servicing! I travel close to 45 min to an hour depending on traffic because their customer service is second to none and even better than my local Honda dealership! Cindy P. is the sweetest person Ive met and she really takes care of her customers and makes sure your vehicle is in tip top shape! I recommend everyone to this location for an amazing service and fair pricing!

Couldnt have asked for a smoother transaction. Jeff was, without a doubt, the best car salesman Ive ever worked with. His commitment to making the buying process simple and efficient was second-to-none, and thats on top of the great deal I got. Im not typically a reviewer, but such effort demands recognition.

I only have good remarks. Very friendly staff and very sufficient. We was only there about 5 minutes before they took our vehicle to change the oil. We was probably only there 45 minutes. Very thankful for that.

Went in and discussed my Lease turn in for my 2016 Honda Accord on March 18. Manager and sales person told me that if i just turn it in and move up to a newer accord I wouldn’t have to worry about my overage miles. So I said why not and upgraded to a 2018 Accord sport. 2 months later get a bill from HONDA financial for overage miles and turn in fee. First thing, their shouldn’t be a turn in fee if i upgraded to a new accord second i was clearly told by the manager and sales person i didn’t have to worry about it. Never going back! Especially when you live in bham and drive an hour just to do business with someone. Ridiculous. Also called up to the dealership and the manager was no help and corporate was no help. So now contacting HONDA customer resolution center to make my case. BEWARE OF THIS PLACE!

Recently bought a used vehicle here. Kristen, my salesperson, was amazing, fast, very friendly, and made buying a car tolerable. She deserves a raise as well as the rest of the staff I interacted. Thanks for the help, yall.

Very helpful especially the Internet team. Everyone was helpful throughout the car buying experience. We loved the dealership so much we will be going back in the near future to get a second vehicle.

I had the best time being there with our100.7radio station with my mom and miss treasa.

Purchased my Honda here. Overall, a good place if youre looking to get one.

My husband and I looked at 3 dealerships before finding Serra Honda. Each one when we asked to price match said that the price shown online with Serra was a gimmick. We called Serra before making a long drive to verify the lowest possible price for our Honda and they went even lower then the advertised online price. When we showed up to purchase the Honda, they had it detailed, all financial done except for signing and full of fuel. We also paid $1000 less out the door then the price stated over the phone. Serra Honda was amazing. We both highly recommend this dealership!

Great service with very personable employees! Everything was completed thoroughly, and a review of my vehicle was broken down to me to show everything was in order! All around great experience.

Good service staff and very knowledgeable service manager. What he said he would do, he did. Honesty goes a long way with me. I had a great experience when I took my car in to be serviced. Will do again when Im in Sylacauga.

Great service center! Very nice folks

Took them 1.5 hours to change my oil that should have only taken 30 minutes.

I bought a 2014 infinity from Serra Honda in sylacauga I had a few issues with my car within a few weeks after I purchase the car once I spoke to Mr. Dunn at Serra Honda and he was very understandable and had the issues fixed immediately with no problem I was very well pleased

Excellent service: quick and thorough. Friendly staff. Great waiting room at dealership. Overall a great place to have car serviced.

I walked into this dealership with the intentions of just window shopping. I walk out with a brand new vehicle. I didn’t realized what had happened until after it happened- and that was a good thing. I never once felt pressured or taken advantage of. From the sales staff to the finance office to the management team- everyone I encountered was courteous, professional, and they listened. I didn’t feel like they were trying to take me for all they could get. I’ll be back! Good job team!!

Paul Ziffer and Dante Dye are both amazing. They are both very knowledgeable, kind and caring! They make sure you feel important and comfortable. Thanks guys!

Nice people

Great Place to do Business!

Staff is professional yet very personable. Comfortable waiting area. No pressure attitude. Love the staff!

Always a pleasure to visit and have my car serviced.

No return policy within the 30 days given by most car dealers and we paid cash out the door n nothing but a ford key ring to say thank you

Do you have places you simply enjoy buying things from? Im one of those persons who love having a good deal and once I got exactly what I needed I always come back. Thats what happened to me after I have bought my first car here. I came back for my second car too, sadly they didnt have the color I wanted. A few days ago I got my car from auto auction repokar and Im really happy about it. I would recommend both of these two places if you plan on buying a car!

Great experience buying a 2016 Honda CR-V. Jeff Batson is a wonderful Salesman. My husband & I enjoyed doing business with Jeff. He meet every request. Made sure we were very happy with our new purchase. Thank you Jeff & Tom for being honest!!Hershel & Patti Walker

I loved it, very friendly towards my mom and I. I appreciated them taking time with me and letting me test drive some of their cars. I highly recommend them.

James was a Great salesman Nate was very helpful too. Bought our last 3 vehicles here!

Great service and Kristen Harrison was alot of help.

Great customer service! They have some awesome people that work with you to get you a great deal and work with you! I will do business with them from now on! (:

Great customer service and very friendly environment.....

We love BIG COUNTRY (Jessica shell)SHES THE BEST. Jim Knight is such an amazing manager great work guys thanks for the beautiful new car and everything yall did for us...

Visited service dept,low air in tires. Refilled and advised me 1 tire needed replacement. Fast,friendly, courteous service

The parts guy was great.the cashier was no where to be found...after15 minutes I put air filter on counter and left....

Just bought a new (2018 year) Honda Odyssey EX-L and could not be happier with our experience. First of all, I lived almost 5 hours from the dealer and they made everything extremely simple. We were able to get our trade-in appraised ($800 more than anyone else btw), the paperwork virtually all done, and approved for the loan at a reasonable rate. The entire process was smooth, relaxed, and expeditious. Best of all, when we made the drive to get our vehicle, there were absolutely no tricks or bull. The numbers were exactly as they were quoted over email, the remaining paperwork took 15 minutes, and they gassed up the van and detailed it inside and out. Actually, our saleswoman wasnt happy with the detail work and sent it back to the shop so they could get it right.Speaking of our saleswoman, I highly recommend asking for Kayleen. She knows her products and isnt remotely pushy. She kept every promise but one, and thats when she said my credit would only be run once, but in fact it was run twice. Other than that hiccup, it was the best car purchase Ive ever had. I never thought I would be able to afford a new Odyssey, but they made it happen. Oh, and a big shout out to Kevin, the finance manager. He was professional, courteous, and knowledgeable. I highly recommend making the trip out to beautiful Sylacauga. Oh, and pro tip. Dont forget to eat at the BBQ restaurant next door thats inside a gas station. You will NOT regret it. Get the porky fries and BBQ sandwich. I believe its called Good Ole Boys bbq. Go there, I mean it.

Good people all around. Got a beautiful Explorer Sport with a extra unexpected rebate after deal had been set!

Very nice people especially the lady service writer and the cashier!

Everyone was so nice. Loving my F 150

Nissan dealership took my truck and will fix it Monday.

Great service. Donate was the best salesman. Great price

Jeffrey Adams took very good care of me and looked out for my specific needs!

Theyre very polite and sincere in helping me get the car I want. And its well kept and in a good location.

Serra Honda is by far the best place Ive been! Great staff! Anyone looking needs to swing by!

Manager of service Tommie was very helpful and honest.. I will be bringing my daughters car back to him

Its great service, my experience with Serra Honda service was great, the people that work there was nice and they know there stuff,the staff are very knowledgeable about there products and services,and parts I would recommend Serra Honda to all my friends and family,my oil change and tire rotation for my Accord was quick and affordable, thanks Serra Honda.

Our experience with the service department with Phillip was a very pleasurable experience. Thank you SERRA HONDA for making us have a great day.

Great people who treated me friendly and honestly. Most of all they service our Hondas exceptionally and at a fair price.

Horrendous Customer Service ExperienceMy fiancé and I were interested in a car for $12.6K before fees and tax. We live 225 miles away (4 hour drive each way), so we wanted to get pricing information and an estimation of the value for a trade-in to determine if it would be worth the trip. We called and explained our situation to a sales rep, Mason. We asked whether we would be able to get the car for $10,000 out the door with a trade-in. He got the year, make, model, mileage, and VIN number from us and said he would check with his manager. We got a call back from Mason, where he said he spoke to his manager and based on the information we provided, he should be able to get us the car for $10,000 out the door. We went to our appointment, provided our car for inspection and test drove the car. To our surprise, the pricing sheet had our car valued at $1,000 for a trade-in for a total of roughly $12.6K. I noted the price difference, and Mason said that it was a different person inspecting the car and that was what they valued the car at. Mason left and returned shortly after with a manager. The manager apologized to us, and said he was not the one present when the phone offer was made. He said he would not be able to give us that previously agreed upon price based on the CarFax history and a previous accident, which we were unaware of. I replied that we previously provided Mason with made, model, mileage, and VIN number to run the vehicle history, and that I was upset that no one contacted us prior to our appointment to notify use that there would be a difference in the price based solely on the CarFAX. It became apparent that no one actually ran the CarFAx before our appointment, and that they misquoted us over the phone. Had we known this, we would not have wasted the time and money to go.A second manager stepped in. He went on about how his car is priced very aggressively, and that most of his customers drive an hour or so from the nearby bigger cities due to their prices, minimizing our 8-hour roundtrip drive. He said he still must make a profit on the sale, and he could provide us with his cost of the vehicle, but that we would not believe him even if his did. He said it would be impossible for him to give us the car for $10,000 out the door as previously mentioned. He appeared to be more concerned about his profit margins than rectifying the situation to make our experience less negative. We repeated our concerns and what we were told over the phone. He asked us who told us that price, and referred him to Mason. Mason stated that he did check with Don, the manager present that day, and he told Mason that he should be able to get us that price. This manager then stated that he did not believe that the part-time manager Don would have given that price if he had reviewed the car. He stated that he did not want us to feel like we were lied to, and that we must have misunderstood what he meant. He made follow up statements of how Don must have meant that he could match or better any deal that we were offered for our car. He essentially blamed us for misunderstanding the situation and chalked it all up to a miscommunication. He then noted that the sales tax was on the price sheet. He then stated that to make it right, he took off the sales tax (which is a moot point since we still pay it in Florida) and would give an additional $500 for our trade in. We took several minutes to discuss the interaction amongst ourselves, and when we returned the manager was gone.Our experience with Serra Honda of Sylacauga was highly unprofessional and there were several disconcerting and negative points of the interaction. The second manager we dealt with treated us so discourteously that we would never consider doing business with them.

The sales manager was horrible!!!! I got the car I wanted and at the price I could afford BUT only after he was screaming at me so the entire sales room could hear and throwing papers in my face... I should have left but I drove almost 2 hours because they were the only Honda dealership that had the exact car I wanted. I have never been treated so bad!

Terrible customer service. I have ordered car from this dealership 6 weeks ago. I have placed a deposit 6 weeks ago. They said they were going to get the car from another dealership. I still dont have a car. No one picks up the phone. No one returns the call. I am going to the dealership to get my deposit back. Never buy a car from here unless they have it on the lot.

Jodie Pate and her internet manager made my first internet purchase a pleasure. Jodie gave me all the information and pricing on a CR V EX AWD. Jodie gave me out of the door pricing on the SUV in stock and offered the same price if I wanted to order another color. She is a down to earth sales professional. I hope to do business with her again. Great job Jodie!

They were honest in pricing. Didnt give me a bunch of accessories I did not need. They did what they said they would do.

Very happy with the dealership staff. I believe I have got a very good deal and was treated fairly on my trade in.

Excellent Customer Service. Great doing business with Honda Service Department.

Eager to help and a get answers to you promptly.

They r nice peoples and treats u with respect that makes me wanna come back

Very great experience, Deanna was very helpful and fun to work with. I recommend shopping here!!

These people at this dealership are jokes if I was the owner of this dealership I would have fired the persons that I had 2 deal with they said things about another company that were lies trying 2 say there cars were bad because it was 2000.00 cheaper and 40 thousand less miles than the one they were selling when they had no way of knowing weather the cars are bad or not of the other companys cars so that discussed me to think I would buy a car from Serra Honda of Sylacauga so I will take my green backs some where else maybe to the company they were bad mouthing saying there cars were bad... to the dummies at serra honda of dummies the company is a carfax certified dealership so if u find a better deal dont go to serra honda of dummies stay away from these dummies.... u will be sorry if u deal with people like thats my thoughts and experience at serra honda of dummies....

Personally, Im a Honda lover, but the customer service department is beyond rude!!! You do not ask a customer what they need this time, when your department is lacking... I do not feel like a valued customer and I can about guarantee if some of you dont get fired that place is going to drown...Respect goes a long way!!!