Wonderful family. I meet them on the pier fishing, they offered me some fish to take home. Good fresh frozen shrimp for bait, and other baits. My only complaint is with my schedule and there hours of operation I often missed them.

Spent a few days back in my hometown of Fernandina with my boys and friends. Went to the bridge to fish and were lucky to have made new friends (the owners of On The Line Bait and Tackle).Mr. and Mrs. Williams are absolutely amazing! They treated us like royalty and were so kind to my children. I could not speak more highly! She insisted on taking a picture on our last day! Cant wait to go back!

10/10 customer service. Extremely nice and welcoming. Unfortunately they dont carry live bait. Other than that theyre worth checking out.

Finally went inside and checked it out because one of my reels was going bad. Met with owners S & D and was helped big time with my dilemma. The shop was clean and the food (snacks)/ beverages are reasonably priced. The best thing is they fish the bridge are knowledgeable about species, tides, etc...

The other reviews are spot on! The owners are such a lovely couple. They treated us right and then some. My mom was visiting out of town, and they let us in on their favorite fishing spots. 5/5 would return again in a heartbeat.

Mrs. Denise and Spade Were the nicest people we met on our entire trip they were friendly, courteous, helpful and informative and all-around great people !Not only did they have everything that we were looking for they also gave us lessons on how to tie knots bait, our lines and the Concession food was perfect. I recommend this bait and tackle shop to anyone going to the Amelia in Island area.

Sweetest couple ever. I love stopping by to see them anytime we’re fishing out there. They’ve been nothing but friendly since they opened up. It’s very convenient having them open up the shop. So glad they did.

Nicest people in the world. Everything is reasonably priced and they have a huge selection for a tiny little bait shop.

Best shop ever love the sandwiches and run by the nicest couple. Caught a monster fish on my first time using their bait!!!

This is hands down the cleanest bait shop Ive ever visited. The owners are so incredibly nice and it smells like they are baking cookies. The place is immaculate. They could easily price gouge because of their convenient location but prices on snacks and drinks are better than reasonable. I purchased fresh frozen shrimp to use as bait and they were gigantic.

Little bait shop at the base of the George Craddy Bridge. The owners we nice and informative. The had shrimp and other bait. Plus gear and tackle. If you came to the Craddy Bridge to fish and had nothing this place would put you on.

I wish I could give them a hundred stars. Best bait, Best service, Best all around. They are the closest to heaven you can get for anyone that loves fishing. Love you all Mr Spade and Mrs Denise (Mom and Pops)

I highly recommend this shop! The couples are so helpful and their price are AMAZING! If you are planning to fish in this place don’t hesitate to just buy your tackle and bait here! They even rent our fishing poles!

These are the friendliest bait shop owners Ive ever met in my life!They know whats being caught, the tide, all about the George Crady Bridge and have pictures of anglers catches. The place is sparking clean.Awesome shop and an asset to Amelia Island!

Stopped there while visiting the area. I was biking, over heated and looking for water. Denise and Spade let me rest, cool off, brought me water and Denise made a cool rag for my neck and then didnt want to charge me for the water. Amelia Island residents show be proud of these two. They are a wonderful representation of kindness, compassion and graciousness.

Excellent service! Best I have ever had!

Saturday morning 7:30am it is closed. Nearest bait shop is 20 minutes away. 40+ minute delay on account of this. Tried to support this local business but I got screwed. Opening hour was supposed to be 7am.

Awesome in all ways!!!

This was the most welcoming, helpful, and downright charming bait shop I’ve ever been too. Great prices and fishing tips. Plus knowledge of the area. 10 out of 10.

Two of the nicest, most helpful people you could ever hope to meet. Service great, and totally customer focused. Every time were out for a walk or bike ride in the vicinity, well make sure to drop in.

The folks that have this bait shop are amazing. The most friendly, and helpful people you will find. I have only been to this shop twice, but whenever I am back in the are I will visit this place. My hat is off to you folks.

The owners were extremely helpful and knowledgeable about getting a fishing license and the area. Couldn’t say nicer things about our experience. They went above and beyond.

Seriously the nicest people and everything is reasonably priced....we buy bait from them from now on instead of in town!

Very nice couple, always friendly and extremely helpful. Shop is always clean and filled with good snacks!!

Ribbon fish and good selection of other bait, great people

Great place. Good folks

My family and I stopped in for some bait and tackle while on vacation. Denise and spade went way beyond customer service! After at least a hour of their time we walked out with our poles strung up and ready to go bait and everything else we could think of. I will be back any time I am in Florida.

Nice and Clean

Very nice and great people! :)