Great quality, had all of my sizes, and everyone was super helpful. Coming back for more mermaid things.

Almost everything I checked was Made in China. No thank you. Nothing against Chinese people or quality but I dont support business with a country that wants to end the American way of life.

Wonderful. Thanks to Hannah & Jack . They made my first visit with my friend enjoyable.Will love to return soon, next time taking my Mom along!

Staff was friendly, helpful, and courteous.First time in Jax Beach, and wanted to pick up some fun merch - definitely the place to go!

What a great locally started shop! Great prices and awesome Clearance rack!! Thank you for helping me with the fitting room door!!

Amazing Brand from Jacksonville. Excellent products and amazing customer service.

Store was very clean and organized, the staff were super friendly and informative!

Cute store. Good selection. A little overpriced, but worth it if you enjoy the Salt Life and dont live near the beach.

Got there and their was a wait, hostess said their was a 10 minute wait that turned into 35 minutes. After being seated I ordered a medium cooked cheeseburger and fries and my wife ordered 1 pound of crabs. We also ordered 3 mixed drinks, when drinks arrived they we’re watered down and burger was mid well and fries were very cold! I have 1 more thing to say about the entire experience, “ DO BETTER”. !!!- Chef James

The service was amazing and very helpful with where to find stuff to do around the beach which was great since Im new to Florida the prices are good too naturally other places are cheaper but my girlfriend looks so far beyond beautiful in her new swimsuit/bikini its amazing

Loved this store!!! Drove 30 minutes out of the way just to go. Awesome staff and great discount rack! High selection to choose from and I really liked being able to try on everything verses looking at it online. I was able to pickup a sticker my son had been looking for. Will definitely return on my next visit.

Great bumper stickers! Fantastic advertising no experience with this store! Put the word out on the street its a great place to shop great merchandise friendly informative sales persons and their service department is exceptional! Wait time for repairs depending on backlog is pretty good! Remember its not fast food local guide and activists Joe fundonald

Very cool brand!

Terrible quality clothing of shirts. They do not wear well after washing unless you want to look like a slob. The material is so thin and cheap that there are practically holes all over the shirt that I ordered, and we have only washed it once. The shirts fade very quickly, also. Too expensive for this to keep happening!

Nice store! Having a 20% off sale right now! Employees were welcoming!

Nice selection of shirts and hats a little pricey

A great store for your Salt Life fix. Theres only 4 retail stores (soon to be five) in the country. Jax Beach is one of them. Online discounts are usually better than in-store...go figure?

Great store. I really like their clothing, and the staff was very helpful. Very low key.

Store was very well set up with great quality merchandise. Store was a little small. Wish it was bigger. Will definitely go back.

The greatest store for all of your Salt Life needs! I shop here every time I come up to Jacksonville to visit my son! I highly recommend this place!

In A Nutshell:-If youre from JAX, then you probably have Salt Life in your DNA.-For those of us who arent born/raised there...-Salt Life is a local clothing company that sells pretty decent threads.-The cotton is very soft and the shirt/shorts that I bought fit snug.-The prices arent low or high.-They had a sale over 4th of July so I scored a decent discount on top of the military discount they also offer (just show your ID).Overall, Id definitely buy another shirt or two from them. They have great designs!

This is one of my fave retail stores in Jax Beach. Friendly employees, killer brand, super sales. I love this place!

Quiet release from beach craziness. Also great clearance sale corner. 80% off.

Great little location and if you catch them at the right time, the sales are awesome.

The food was delicious! Cant wait to go back!

Great selection, helpful staff. I was unsure of which size window sticker I wanted so a clerk took two out to my car so I could make my decision.

Friendly staff, great food, healthy options! Love it!

Limited parking but a very nice store.

Nice shop. But I found the staff to be snobbish and cold .

Love this store! #beachlife

Good place. Should check it out!

Not all its cracked up to be, small, unfriendly people, with old stuff, not what I was expecting from such a well named bizzznes

This is where you get your Salt Life T-shirt and a sticker for the back window of your car.

Nice clean store with awesome gear

Nice clothes, friendly staff, good location

Good fishing wear and beach stuff

Love this wonderful beach shop

Great clothing good prices

Awesome clothing. Expensive.

Love the tuna poke bowl and bloody Marys

Clean store. Friendly employees.

Awesome apparel

Great selection

Nice store

Good food

Just awesome