This is a very conveniently located (Capitola & 7th Ave) liquor store plus. In addition to their great wine, beer, and liquor selection they have a variety of other convenience items as well. The only reason I didn’t get five stars is because they are a bit pricey

Always friendly with a great selection of all kinds of alcohol. Keeps up to date on new and old trends.

Very friendly . want to know them .as friends. line moves fast. but not pushy . fun. nice customers to talk to while waiting

Good prices, excellent selection, quick, friendly, courteous service, good parking, and for some strange reason almost all of the customers are super friendly too! I keep having random fun conversations in the parking lot before going in or after coming out.

Too expensive and FACE MASKS arent required but should be because COVID-19 and Delta variant!

Good variety of elixirs.

Good selection of wine and coolers! Very good service.

Friendly staff. They have a huge assortment to get the weekend started off right.

Covid friendly. Very nice establishment. Freinsky atmosphere

Good selection of budget friendly wines.

Stopped by after work, was nearly in tears from dealing with Covid patients all day. This man was so kind, saw I was in scrubs and said all will be okay

Conveniently located! Great selection! All the Starbucks flavors of iced, canned coffee my wife loves, (needs.) Great snacks. Oscar, behind the counter, always has a smile and is very knowledgeable about what he sells in the store! Will answer any questions. Friendly service.

Dude knows his tequilla

Very high spirited workers! Wonderful place to go buy almost everything, the best convenience store out there. As a regular customer I recommend everyone to go visit the store. “Its the happiest place on earth” - as a worker there once said. Hope you like it as much as I do !

Great liquor store. The place is very welcoming, and Oscar is the homie 💯

Never a bad experience here. The guy behind the counter is always personable even on new years eve when it was crazy busy. Decent prices, easy access, open late.

Good people, friendly service.

Guy behind the counter was rude for no reason. Seems he took his bad mood out on a female customer who came in alone. Classy. I’ve been there before with no issues but now I doubt I’ll be back.

Oscar is very helpful in picking wines, he makes small talk & is funny to boot!

Its okay better customer service would be great

Had Mikes hard lemonade. That was what i wanted.

IMG THESE GUYS ARE SO NICE.. AND HAVE EVERYTHING YOU NEED LIQUOR WISE OH AND SNACKS..

Always has the little things I need and the owner is always nice and helpful!

Friendly staff. Good selection and decent prices.

We love the staff at Harbor Liquors! Always friendly.

This is a great local liquor store. Friendly and polite.

Didn’t know what his wines tasted like but was very friendly and appreciated another customer’s input.

Great variety of liquors at a decent price and on my way home from work!

Prices are average, lots of variety

They have a large selection of beer, wine, liquor along with most things needed for a day at the beach. HL is one of two liquor stores in my neighborhood. The other store is half the distance from my house but I ride my bike right by it on my way to the corner of Capitola Rd and 7th Ave, Harbor Liquors.Pictures taken in Live Oak

This is the best liquor store in santa cruz! I love that they have top notch craft beer and aresupporting the local breweries. The staff is so welcoming and friendly! They genuinely engage with you and will listen to any requests on new products. I asked for pliny the elder and within a week they had it in the cooler. I always stop by here before going to the beach to surf! Good job guys :) !

Pick your poison. Better selection than most nearby liquor stores.

Great selection and prices.

Bring your ID inside no matter how old. They always check and swipe it

Scumbags failed to honor the posted price on the cooler. Ill never go back.

A surprisingly fair selection for a small liquor store, along with a friendly owner!

Only the best here

Always friendly.

Just another liquor store. Nothing special really. Not to my knowledge anyway. Then again, Im no expert. 🤔🤔🤔

Oscar will order it for you..👍

Good selection

Oscar is the best

Get what cha need

They sell tons of overly expired tobacco products, along with other items

Friendly staff, large selection.

Great spot

Very expensive

Nice Staff

Nice

Shots, shots, shots!!!