All items are overpriced and Sandy will make it weird and tell you she is not willing to risk her job for you first thing if you extend a reasonable offer with respect and no pressure. Company policy was claimed to justify her expression when I returned to pay full rate, but it made no sense given she had accepted discounted pricing with cash payment in the past for an item not on sale. I will not recommend or make any further purchases at this location.

The Humiovi is amazing! Such knowledgeable and kind staff. I have purchased multiple pieces from them and love every single one. They are there for you if you have any question and concerns whatsoever. Love love love this Sedona gem.

If you want to support native American business go here, as this is one of the few native-owned businesses in Sodona from what I can tell. Great jewelry made by artisans and reasonable prices as well.

They have very nice jewelry and friendly owner.

I’ve been to Sedona twice now and this store is my absolute favorite! The women who work here are so kind and beyond helpful. I visited again today and was not disappointed, the second I walked in I was greeted and assisted in finding the perfect ring for me! (For the second time too!) They have amazing prices for authentic Indian jewelry as well. If you’re looking for quality turquoise, please go here!

Beautiful native american jewelry. And great prices.

Claire was wonderful in helping me select some rings last night. She has such a wealth of knowledge and respect for the Hopi, Navajo, and all Native American cultures. Learning about the stones in my jewelry and where they were sourced from truly added to the experience of my purchase - I wear it with pride and am so happy to know the history of it!

We bought some Hopi earrings at this store and I love them. The woman who helped us was knowledgeable, patient, and very respectful of Hopi and Navajo traditions and culture. She made the process of purchasing jewelry fun and memorable and allowed me to feel connected to the artist who created them.

We love, love, love this store! We were in search of a gift for my mother-in-law and wanted turquoise jewelry. We stopped into a few stores where the people seems put out that we were visiting or upset that I had my (well behaved) 2-year-old. Not here! The women came flying out from behind the counter, started a full conversation with my little one, colored pictures with her, gave her goldfish crackers, and just adored her. They were excited about my questions, had great suggestions, and I left feeling warm and fuzzy all over! If I need more jewelry, kachina dolls, or anything I suspect they may carry, Id reach out to them first!I think it was Joanne who was there (and another woman) and they were just divine! Big thanks to them for warmth and friendliness...and for a terrific gift!

Very helpful, kind, and knowledgeable. They didnt make me feel like I was wasting their time, unlike the majority of the other tourist shops in the area.

This our last day in Arizona we got lucky. Strolled into the Humiovi and found a lovely necklace by Joe ManygoatsAll silver on our 25th wedding anniversary.What was so fabulous was we met Annette. She told many things about the Hopi Indians. Many things and you knew she deeply respected their culture and their values.We thank her for reminding us the 25th is represented by silver and making a small part of our vacation memorable . love my necklace