Great experience recommending to all my friends

Mike was so knowledgeable about the cars. He did everything he could possibly do to make sure I got into my dream car. I thank you Mike and Superior Cadillac for being there and doing such honest and quality work. You guys truly know how to treat your customers. This was my first but definitely not my last Cadillac!

I love Morgan, the service writer. However, the dealership and their technicians are another issue. Took my car in for an oil leak - 2017 CT6 with 35,000 miles on it. They swore up and down no leak. Well, thats just weird cause I have put something underneath the car in my garage at home and there is for sure a leak. Called them back to say it is still leaking, they now have no technicians at all. Took it to Cole Cadillac, they found the problem immediately - rear engine seal leak that is a 16-hour job. Will not be back to Superior! I would give them no stars, but that is not an option.

I had a terrific experience at Superior last weekend. Mike helped me turn in my Cadillac lease early, address all my questions and get me into a brand new Cadillac lease at my price point. He even stayed much later than closing to ensure I drove off in my new car the same day. Wonderful experience, would highly recommend Mike and the team at Superior Cadillac!

We found Superior to be just that. The young man Jake who worked with us was very helpful. What he could not answer he found out from the manager, Vince who also came over to put us at ease. Micael put all our paperwork together. The we had Great Lakes Chemical do our rustproofing.They then delivered our new car to us- over a two hour drive. Thanks everyone for superior service.

I had an outstanding experience with Superior Cadillac in general, and with Salesperson Mike Gwillim in particular. Mike located the exact Cadillac model I was searching for, and then beat the price of every other dealer I had contacted. In fact, I was willing to drive 90 minutes from Ann Arbor to purchase from Mike and Superior just because of their outstanding customer service and ultra-competitive pricing. Then, after 3 months of ownership, I had a small cosmetic issue with my car, and Mike responded to my call within minutes and remedied the issue without any stress on me. Mike goes the extra mile for his customers, and I highly recommend anyone looking for a Cadillac to call him.

If you enjoy getting ripped off, then this is the place to go. After relying on the empty promises of a salesman by the name of Patrick, we decided to lease a Cadillac. This lease was based on the premise that the dealership would cover early lease turn in fees, wear and tear, etc. pursuant to a promotion they had at the time. The total was in the ballpark of $2,500. Fast forward 1 year later, the lease for my GM Yukon was up and I was prepared to lease another GM vehicle (Cadillac). All was great until it came time to finalize the contract, where I was then informed that there was an existing balance of $2,500 on my account. Baffled, I called GM Financial where I was informed Superior GMC in Battle Creek failed to make the $2,500 payment as promised. I have been given the run around for hours trying to clear this up and have gotten nowhere. I was told to speak to Mike but he was in a meeting for a undetermined amount of time. The dealership is quick to tell you what you want to hear to make a sale but are quicker to hide when they’re scheming ways are exposed. I am now left without a car, lost the promotion I was going to get, and wasted 2 unpaid days off of work dealing with this. I will move this forward to the Better Business Bureau if I don’t get this resolved soon.

Superior Cadillac provided the most phenomenal vehicle shopping experience I has ever encountered.The Sales and Finance team was extremely patient and helpful over the 3 days it took me to make a decision on my purchase.If you are considering a new vehicle, your expectations will be exceeded in every way if you shop at Superior Cadillac.

I felt important from the moment I entered the service department. Everyone was extremely helpful and kind. The part that I needed on my older Buick whats no longer available. I was able to find a replacement and my car was fixed in just over an hour. Wonderful service department!

I leased my Cadillac from this dealer ship, they were so easy to work with. Really professional. Jayden and Preston were really helpful. They even delivered my car to my house since i live over two hours away. Really happy with my car. THANK YOU SUPERIOR!

I can honestly say I have never had a better experience with a dealership than I did with Superior Buick Cadillac. Within a week I had the car I wanted delivered to my door. Preston and Mike were so easy to work with and very accommodating to my needs. This was the smoothest transaction. I will definitely recommend Superior Buick Cadillac to all my family and friends. Call them, you won’t be disappointed!!

From the moment I purchased my Cadillac to the day I sold it, I experienced the most unprofessional service and witnessed such a lack of integrity from staff, including management and especially from the finance director, Julia. I’ve never seen a business disregard customers’ phone calls and not process proper paperwork because it’s an “inconvenience” to them. There’s so much turnover it’s impossible to reach anyone willing to help. Buyer beware...I would not recommend this dealership to my worst enemy.

Took my moms 2018 Encore in to be checked because the passenger seat air bag wasnt going on when my mom sat in it... they did a thorough check even including several different people and a diagnostic check to find out my mom cannot use a cushion to raise herself up in the passenger seat... also you must weigh at least 108lbs for the airbag to switch to on... thanks everyone at Superior for the thorough check on moms car

Great dealership, great service department! Bought both of my Enclaves from Mike Gwillim, and I’ll be back for my third in 3 years. The dealership and Mike were great at making buying a car as painless as possible. The service department has been stellar at providing routine maintenance. Customer service is top notch. Mike and the entire dealership are very professional and really do provide total quality customer service. They are by far the best dealership I have ever dealt with. V/R Pam

Preston took excellent care of me and my family. Delivered the car to my front door. Thank you for the amazing work !!

Bought a car here back in August. I also purchased gap insurance for the vehicle. I was very naive, it was a huge mistake to purchase gap through the dealership. Huge ripoff. I refinanced my vehicle almost immediately because they gave me a horrible interest rate through Consumers. Before I refinanced, i requested my gap insurance be dropped, to which Patrick told me was no problem but could take up to six weeks to see a refund. No problem. I waited six weeks and still saw nothing. I contacted Patrick once more and he had told me there was a problem with the paperwork (uh huh...right) and that it could take a little while longer. After an additional two weeks (now at eight weeks) and multiple attempts to contact Patrick as well as Chris to get at least a phone number to contact whatever insurance company they do the gap through so I can handle this myself, I have heard nothing. Im not one to typically leave bad reviews of businesses, but this place deserves it. I paid nearly seven hundred dollars for insurance I did not use and still havent seen my money. No insurance company takes this long to process a refund, especially when its direct deposit. Someone is benefiting, and it isnt me.

Got a beautiful Cadillac from this dealer! Everyone was so helpful and amazing. Never a problem with Superior!

Mike Gwillim is a Great sales man, the best that Ive experienced so far. I highly recommend contacting him if you’re looking for Cadillac dealership.

Excellent service, extremely satisfied with the sales transaction and the customer service far exceeded my expectations and request!! They went above and beyond to meet my needs. They are the only GMC/Cadillac dealership I would recommend to you. Super happy with my SUV.

Superior is a joke. They lie and play with employees and cheat the system

We have been looking at getting my wife a new suv since last year. Mike and Preston at Superior did such an amazing job from start to finish of the sale that they have us hooked. You guys went above and beyond and took all the worry out of purchasing a new vehicle. Thank you so much! I would recommend Superior to anyone looking to buy or lease.Rich SimonNew Baltimore Michigan

Great place to do business! We knew what we were looking for & they were very helpful. They went abov3 what we expected & we’re very happy with our purchase! We dealt with Mike & Preston & were very pleased.Definitely recommend them!

We had a great experience at Superior and in particular with our sales rep Mike Gwillim. We walked in off the street assuming we would have to settle for something less than desired due to our budget. Mike asked all the right questions and more importantly listened to the answers! He got us a price that was outstanding and much better than another dealer we talked to. We signed up within an hour or so.When we returned to pick up the vehicle he spent extra time with us going over details and answering questions. Try Mike and Superior and see what our experience was.

All the cars are gone. I cant find anything out about why? Looks like the service bay is open.

I was in a tough spot with my lease but Preston came through and was able to work out a new lease and car that I’m much more satisfied with!! Great people and great service, everyone at Superior makes you feel welcome and they go above and beyond what they need to to help you out! Definitely recommending this dealership to anyone I know who is interested in a GMC lease/buy!

This place was very friendly, and very helpful in resolving my situation with my car. They are very Pacific on find problem. I would recommend them to anyone that ask me about them to go in and have a talk them.

Great experience. Mike was professional and straight forward. Car was delivered to my house.

Very responsive, reliable and friendly. Work done sooner than promised and for less than estimate. Courtesy ride to and from work makes service easy. Darby makes sure youre satisfied.

Helped me get the best price on my new XT5!! Jayden was very nice and helpful!! Highly recommend this dealer.

Morgan Grubbs in the service department provided me with EXCELLENT service! FIVE STARS!!

I recently purchased a 2014 GMC Sierra from Mike Gwillim at Superior Buick Cadillac. He was able to get the price down to where I wanted it and had the truck and all the paper work ready for me when i arrived. This was by far the easiest and smoothest vehicle purchase I have ever had. Excellent job by him and I would highly recommend him to anyone looking to purchase a vehicle!!

What a wonderful experience. My mom knew she wanted a Buick and Im so glad it was this dealership we worked with. Just good good good people that want to help. Even going through all the loan and legal paperwork was a joy!

Cade is very knowledgeable as to the vehicles. He found me a great car and made the sales experience one of the best Ive ever had.

Preston was amazing to work with. He made the process easy and stress free!

We bought a vehicle several months ago and encountered some electrical issues following hail repair work. Once we worked through some phone issues, the staff contacted me immediately and began looking into the issues.

The service was fast and great. Staff is so friendly too!

Come see Mike to get your next car. He made the process easy, quick, and smooth.

Easy Fast and Friendly Service. Everyone is very knowledgeable and service is SUPERIOR!

Very well put together place of business, Awesome staff and very clean and friendly environment. I would never take my vehicle anywhere else. A one rating, thanks guys

Treated us like family and always get the best customer service and the best deals around.

Talked to Dan, Alex, Alicia, 2 Different Sales people, wanting to Buy a Car not single one was able to get me a Number. Dan I spoke with Multiple times since he decided he is the one that was going to help me. Called him at least 7 times and left 7 messages, he would pick up give me some BS about he is working on numbers for me and then would never call me back. Alex Multiple email, No response. Dan multiple conversations I am working on it for you, you are next BS all day long. Worst car buying experience for me there is a reason the American Car Industry is hurting. I want to buy a Car and I cant lol

I drove in 2 hours one way from Toledo to take a look at a vehicle I was interested in. Which wasnt a problem considering I drove 3 hours one way when I purchased my wifes vehicle in Akron. When I arrived on the lot at superior, I was met by Stu. I informed him that I was told to ask for Chris the sales manager and did straight away so there was no confusion as to who I wanted to work with. Chris was with someone so he grabbed the keys so I could test drive the car. I made an offer to Chris (which I know having sold cars there is a 20% markup in used vehicles so I offered them 15% below original asking price because I wanted them to make a profit, but I wasnt overpaying) but did not sit down to talk specific numbers. I received a text message next day or so from Stu asking what I thought about the car. Although I liked the car and i realize it was used, I was honest about some issues with the car (pushed in rear bumper, cracked bumper, etc) I came back a few days later with my wife because she wanted to see the vehicle as well. We sat down to do some numbers with Stu even though I came in asking for Chris. We made an agreement to purchase the vehicle after negotiating and that I would be there early the next day with payment. I ended up getting the flu and could not make it back in so I let Stu know this. I received a text message saying that I could put a few hundred dollars down to hold the car. I told him that would be fine until I could make it out the following week. I was then told on the phone by Stu that they would not take a deposit for the vehicle and that another sales person was asking to show the vehicle and that there was another guy coming from Fort Wayne to take a look at it. Although Chris was great, Stu was not. Very arrogant. Typical salesman type. His attitude changed when I informed him I could not make the trip and would need a few days due to being ill and he informed me that they would just go ahead sell it to someone else if they came along. Which i understood. What many sales people and dealerships dont get is this: ts never about a vehicle, its always about the service. Its really unfortunate concerning the lack of professionalism and treatment of people. Ive been in customer service and sales for 20 years and I had to come to learn that advocate selling is the most comfortable way to help people make purchases, but thats not the motive. ACTUALLY CARING is the motive to help people. Caring about the individual in front of you that you are SERVING in sales/customer service is something that really is nonexistent nowadays. And its because of people like Stu. Whether a customer comes into my store to make a $30.00 dollar purchase or a $3,000.00 purchase, they all get the same treatment. Whether my commission is $30.00 dollars, or $300.00 dollars, or $3,000.00 they all get the same treatment. They get treated like family. THAT is what separates those who want to serve others and the sales people whose only desire is to serve themselves. No wonder people are purchasing vehicles online at an increasing rate. Because of the Stus of the world. 🤷🏼‍♂️Whatever happened to CUSTOMER service?

First time in Battle Creek and very good experience kind of great price on a car we bought it Kathy loves it

Horrible rude associated. Stay away. Far away.Not quite sure what youre talking about calling for an oil change...then arriving 3 hours later. You have yiur facts wrong. I did not ever call there about an oil change. Let aline show up late!!! I would never take my vehicle to a dealership for an oil change. So maybe next time you think you know why you sick at customer service. Reefer to this. You dont even have your facts or custimers straight!!!! Mayne if you paid attention to names and such you could have earned 2 stars.

Friendly service by all staff...thorough explanation when any work is done

Bought a GMC here- Terrible buying experience. Save yourself the headache and shop elsewhere.

Wish I knew about this dealer 25 yrs ago, bought my 07 Vibe there in 2010 and have taken it there for service every since. The best and most honest dealer Ive ever dealt with guess thats why they have been around for 80yrs.

The people in the service department do a great job and are always helpful.

We purchased a vehicle in under an hour, excellent staff and service!

The Service Dept. was quick and my appointment was right on schedule. Darby and Bob really know how to manage that Dept.

Bought both my vehicles and extremely happy with customer service

Always a good experience. If you go to buy a vehicle ask for mike gwillim

They work on any Make or Model you bring in their doors, friendly too

Great place, genuine good management, no headache kind of place.

I really love it there because, theyre waiting room is really fancy

Great service awesome dealership.

Service department is the best anywhere!

Excellent. Great staff and service.

I do not trust many to work on my truck other than these guys!

We came in to purchase or lease a vehicle and was not impressed with the salesman. He judged us based on appearance and made inappropriate remarks. We will never purchase a vehicle from here.

Outstanding service every time

Very helpful!

Great service department

Wonderful!

Very unprofessional

Good service

Only got a part