Dr. Ramirez is so thoughtful and thorough. She always makes sure all of my questions are answered. Ive had a great experience altogether at Advanced Rockford Eye Care!

Appointment was on time - so important to me since all children come along. Staff and Dr. Are also friendly and knowledgeable.

We’ve been using Advanced Rockford Eye Care for the last two years. Staff are friendly and great with children! Highly recommend

I had a small piece of wood under my eyelid that would not come out. Came here to Advanced Rockford Eye Care and they had me in and out in about 30 minutes. Everyone was awesome! And I appreciate everything!

Very professional office. Visit went very quickly. Staff was extremely knowledge and helpful.

I’ve been going here for about 4 years now and the service is excellent! The staff are so nice and take their time to make sure all of your eye care needs are met. I would recommend this facility to any and all of my friends and family!

Everyone was really nice and helpful eye doc explained everything about my eyes very well

Best eye exam I have ever had . Everyone is so kind. Very through exam, explained everything in detail to me which no doctor has ever done. Definitely be back in the future exams.

Ive been going to Dr. King for the past seven years. She is very thorough and always takes time to answer any questions. The staff is also very friendly and helpful. Great selection of glasses too!

A very professional office and staff. Conscientious about following covid rules - masks, hand washing upon entering, no touching of frames without assistance. As a new contact wearer, they were very helpful to insure my contacts were right for me and to show me how to use them.

Advanced Eyecare and Dr. King are very professional and thorough in their care. The staff are friendly and explain the procedures very well. I also love the many choices of eyeglass frames.

Everyone was real professional and friendly. I love how they take their time with you when you are choosing the frames you want and they give you feedback as to which ones look nice on your face. Great job Advanced Rockford Eye Care, I will be back!!!!

Love the service. Staff is super kind and caring. Will definitely keep going there for my eye care needs.

The staff there was very helpful. Everybody was there was so nice. The eye doctor was very informative.

Dr Ramirez and the staff at Advanced Rockford Eye Care treated me professionally and with courteous respect for my unique issues. They went beyond simply going through the mechanics of a routine eye exam, and sought to determine the nuances of my vision and proposed workable solutions to the problems that prevent my vision from being as good as it can be.

Advanced Eye Care does so much more than vision tests and eyeglasses. They take care of my eyes and address all the other issues that effect my overall vision & eye health. I appreciate the extra attention and care.

My family has been going here for years. Friendly service, knowledgeable doctors and staff. They work well with people with disabilities, too.

Been going here for three years. Reception ladies are friendly, waiting area is clean, and Dr. King is very knowledgeable and thoroughly went over my questions/concerns. Great facility!

This was my first time here and it was a great one. I was a little nervous to get glasses but they made it easy to go through the process.

The staff is super friendly and extremely nice. And, a bonus is that their really hygienic and everything looks neat:)

Always a great experience. Staff and doctors are always friendly and explain things in detail. Thanks for your dedication to helping others including myself to see clearly.

They are very kind and caring about you. I felt confident in what they was doing. Very professional!

Very clean and professional with a great selection of frames. Dr.Ramirez is very knowledgeable and takes the time to explain her recommendations.

They were very organized, professional and helpful! I had an excellent experience and am looking forward to getting my new glasses!

I misunderstood the appointment time over the phone; got there 15 minutes late. Took a 1/2 day off work and we live outside of Rockford so a good 30 minutes away. Got there, checked us in and came back to say we had to reschedule. This was for my 3yr old son who has an issue with one eye so it was important. Very unprofessional to not have a 15 minute window. They just lost 4 customers, myself, husband and kids.

Nothing short of wonderful experience! Kind, patient and compassionate, they really listen to your concerns and help you get the best vision possible. I came here for scleral lenses since I had LASIK over 2 decades ago. The first rx we got is good and they’re tweaking it a bit and ordering a new pair to really dial in for my needs. If you have specialty vision needs, this is the place to go.

The staff was very friendly and understanding. Most optometrists Ive been too rarely tell me anything about my eyes. They just do the tests. Here I felt like they went above and beyond. Letting me know what was going on every step of the way. Definitely recommend.

The staff is extremely courteous and get things done in a timely matter. I would highly recommend them

Had eye emergency got me in same day. Was nice to go to place where you felt people actually cares and cares about your health and not making money. The staff and doctor was all amazing. And they also have nice deals if you don’t have insurance good packages. I will recommend them to everyone.

Would have been 5 stars, but we didnt see eye to eye.

I had an amazing experience at Advanced Rockford Eyecare. I just recently moved back to Rockford and was in need of a new eye Dr. I was so please with visit here. Every employee was so friendly and incredibly helpful! The facility was super clean and beautifully kept. I will definitely be making this my new Dr!

Advanced Eye Care regardless of the pandemic has always been a very friendly professional atmosphere. They have taken measures to make everyone feel safe and comfortable during this time. The staff is always welcoming. Dr King’s exams are top notch and has pointed out a few things needing attention with my eyes that no one has ever done. Highly recommended!

Amazing! I have been going here for three years now and I have loved every experience. I have dry eye, and Dr. King has been treating it and Ive seen such a big improvement. Also, the team is so sweet and was able to answer any questions I had. They also helped me pick out the perfect pair of Tom Ford glasses which are amazing. Highly recommend!

Friendly and professional staff. Always a pleasant experience.

Very friendly staff! Excellent care!! Wouldnt go anywhere else!

I had a last minute appointment come up on the day of the original appointment scheduled for my kids. They were polite and rescheduled in the same week. The appointment went great with no wait time. I do not think the retinal exam should be mandatory though, as it’s $35 and I’ve never had to do one with them before. I understand policies change, but if it is not mandatory for every office as a regulation, state or medical, then it should remain optional.

I am totally satisfied with the services I have received from Advanced Rockford Eye Care. I went there for an IPL treatment which helps with the eye dryness. Dr Ramirez is very thorough and very caring for her patients. I definitely recommend this place.

Great service and excellent staff knowledge.

Friendly and courteous people.very kind and helpful

My grandpa is very dissatisfied with the service received here. He bought glasses from this business and was immediately unhappy with the fit and the blurriness he was experiencing. He called right away and was told to give his eyes time to adjust. He called again 3 weeks later since there was no improvement. Again, he was told his eyes need some more time to adjust. He waited a couple more weeks and called back. There was no answer, so he left a voicemail. This happened 3 more times over the next few weeks and they never returned his call. He finally got ahold of them today and was told it’s too late to do anything because it’s been over 2 months.

After a 90 minute exam, I was told that I have dry eyes and would benefitfrom a $50 solution I could apply to my eyelids. I knew that I had dry eyes.Did any other problems present themselves in my exam? Dont know,wasnt told, but was told I should come back in two weeks for a check upand the charge was $124.54. I guess I expected to be told of any OTHERtypes of problems that would be a concern. I wouldnt give five starsfor telling me something I already know..

BEWARE! I went to purchase soft contacts for my son and they said my son needed $4,500 dollar hard/soft contacts. When I told them I could not afford that they said that he needed custom contacts for $1,500 so I purchased them that day. They told me that he would need several fittings to get the fit correct and after several appointments (an entire year) letting them know he could not wear the contacts for more than a few hours because they would cause his eyes to get red and very irritated they continued taking measurements and making different suggestions but nothing seemed to work. After a year of many appointments and no wearable contact lenses one of the doctors suggested my son purchase soft contact lenses which I did for another $260 every 6 months plus the $70 fitting fee and extra charges and now they are telling me that they will not refund any of the $1500 I paid for contacts that did not work. He went an entire year with no contacts. I spoke to Kylie who is the admin and she stated that this is like any medical procedure/equipment and if it doesnt work they will not refund the money. I asked her if I would of paid the $4,500 they asked for they would not have refunded that either and she said no. Thankfully I did not do that. I have tried to negotiate with this office to get only a part of it back and they refuse even though they know its not our fault. Now I will have to obtain an attorney to try to get some of my money back because this business is not ethical and only cares about their bottom line not their customers. Do not let them upsell you on any products because if it doesnt work for you they will keep your money and you will have no contacts. It saddens me that this place is so amoral.

I have been going here for years and never have a problem with the eye exam or doctors- Both we have seen have been excellent and I would give them 5 stars. I typically do not order glasses from here as Target optical usually has better prices for Ray Ban frames and my boys tend to lean towards those styles. This year prior to our appointment we had priced Target for a complete pair and chosen frames. After our appointment we were presented with the option of looking at frames and my 8 year old saw the same frame. I asked for the price of the complete pair and was quoted $149 with 1 year protection. This ended up being about $50 cheaper than Target so excitedly I took them up on ordering frames and lenses. I paid and not until I got home did I realize I was charged $60 more for the kids package than I was quoted several times (we had 3 exams and a contact fitting all paid for at once otherwise I would had noticed the difference immediately). I realize this is my mistake that I should have looked closer at the receipt and not taken her word for it but by the time we were here at the ordering stage I had been in the office for several hours with an 11 and 8 year old. I clarified with her several times the price as my son was ONLY looking at Ray Bans. When I realized the price error I called and basically told we are sorry we have 3 different childrens price packages (3! - she only ever told me the one price). I was given the option of coming in and exchanging for a cheap pair hidden on the wall in a corner (this is apparently the only $149 dollar packages and my son NEVER was even looking here) but no option of a refund ( I havent picked up the glasses yet). This will be my last pair of glasses ordered here for myself or two children.

I was able to get in for an appointment sooner than my regular eye doctor when they had a cancelation. The place is a very nice place. Very clean and modern. The staff was very friendly. The doctor was very nice, and very thorough. I didnt see any of their selection of frames due to my needing cataract surgery, but they made the referral to the eye surgeon for me, and the surgeons office called me the next day to make an appointment for me. If I did need to get glasses there, Im sure they would have a great selection. If I need any further exams through an eye doctor, I would go there, even though its farther than my current eye doctors office. Highly recommend Advanced Rockford Eye Care.

This will be my last visit to this place. Had my eye exam. They did the retinal scan without asking and charged me the $35 extra for it as well. Then my daughter went there last summer and they wanted to do a treatment to help her eyes. It cost $1000 and said it wasn’t covered by insurance. I bit. I paid the $1000 but they kept charging me at follow up even though they said I wouldn’t get charged extra. On top of that, they charged my medical insurance so they got money from them too. I smell insurance fraud in the mix. They charge too much to begin with and then throw in all these extra charges. I’m done.

TERRIBLE!!! My exam went fine, people were polite enough. I was told that I need progressive lenses, not surprised. Also mentioned that as you get older, people tend to have dry eye, didnt think much of it because Ive never had a problem with this. Tried to sell me $75 goggles to help w/ dry eye, I declined. Was told that AFTER insurance, my lenses would be over $300 and that my insurance covered most of the frame. I said no thank you, was told my visit was $35 so I paid and left w my RX in hand. TWO weeks later, I receive a bill for $218!!!! After THREE phone calls and continually being told that the office mgr would call me back, (she did not), I was told that they billed my HEALTH insurance and they did not pay??????? Said my diagnosis was dry eye!! WHAT????? They refused to bill my Vision insurance for the exam!!! Needless to say, I let them know that I was not happy and that this was a very poor way to conduct business etc. So I was told that they would check into it and call me back. Called me back about an hour later and said Weve billed your vision insurance and your bill is $20. Ummmmmm does this sound like an honest business practice????? Ended up going to Eyecare Express on Perryville and had a wonderful experience!!! I purchased one pair of glasses and a pair of prescription sunglasses for $159 after insurance. They did not even require me to have another exam. Simply gave them my RX and was in and out in an hour. SHOP around!! These people are horribly dishonest!! I cant imagine how many people have been scammed out of hundreds of dollars by this practice!!!

Everyone was very nice and I got through my appointment efficiently.

I truly love this eye clinic! Awesome doctor and staff!

We had cancelled my appointment to check my corneal abrasion because my eye was feeling much better, and I also did not feel comfortable with one of the workers who were checking my eye. For some odd reason she wanted to get things done very very quickly, she wasn’t patient at ALL, and to an extent she raised her voice, and had a little attitude when asking me questions about my eye.I also found it weird that me being a minor, my parents were not able to be with me during the questionings and during the time they were working with my eye. Dr. Ramirez seemed nice to me, she was very patient, and she seemed very understanding.Later My mother had missed a call from them, and she called back a minute after, and they were asking her if she had any appointments. She said “no, but I had missed a call from you.” And they just hung up on her, I’m glad I cancelled and glad I never came back.To the four eyed blonde with the accent, please be more patient with patients, especially when they are in pain, they can’t think normally when they are in discomfort. you DO NOT need to add to that. I’ll never come back here, and I DO NOT RECOMMEND anyone to come here.

I’ve been to the office twice, it is very clean and sleek looking. Team is exceptional and Dr. Ramirez is very knowledgeable and polite. For my second appointment I also brought my 3 year old son for an exam and they couldn’t have been more attentive! Love the treatment for dry eye. Would strongly recommend.

I first came here at the beginning of December and the contacts they prescribed me were blurry so I called to come back in. I came back in at the beginning of January and they informed me they only had one of the correct contacts for me (the right contact) and I needed to make another appointment once the other contact came in (for my left eye) and it would be 2-3 days for that. After a few days of not hearing back I gave them a call and they said the contact sample was not in yet and they would call me when it was. 2 weeks go by since my appointment so I decide to call them. They inform me the sample is in and setup an appointment for me (were they ever going to call me?)I came today for my “appointment” and they seemed confused to why I was there. I could then overhear them talking about how I wasn’t on the books and they must have “forgotten”. That felt super welcoming.I was taken to the room and they tried to give me a different prescription for both of my eyes even though the one for my right eye was correct. I had to explain this to them and they corrected it.Also, my first appointment they tried to upsell me pricey eye wash and a pricey eye mask. It just seemed super salesy and weird.I am giving two stars instead of one because the people I have interacted with have been personable and friendly. I’m just confused as to why all of these errors keep happening, especially for the cost of this place.

Exceptional patient care. I’ve been a very happy patient for over 8 years. Dr. King diagnosed a medical condition that was overlooked by 3 specialists. She uses state of the art diagnostic equipment that you don’t see in many other practices. No all practices are the same-do yourself and your vision a favor-see these very talented providers.

Never had a better exam will go back thanks 😊

Excellent care and knowledgeable staff. Dr King is very understanding andhelpful. She is able to determine the correct solution for your vision issues. Everyone is very kind and friendly. My husband and I will continue receiving our checkups here. Staff is also willing to find the best fit for eyewear.

Great eye care every visit. Truly helping me see better. They really take the time to help.

The staff there are very welcoming and always so kind to us. We had our daughter’s appointment and Dr Ramirez is great and very attentive to her needs. I have and always will recommend Advanced Rockford Eye Care to all my loved ones. Thank you so much for all your hard work to keeping your patients happy and safe during this hard time !!!!

The staff are all very friendly and completely know their individual duties. Dr. King is great. All in all it is a terrific place for your eye care needs. I have been going there for at least 10 years.

I honestly love going here. They always have a smile on there face. They make sure that all of their patients are taken care of and comfortable at all times. I reccomend going here for any eye treatment/care. Everyone is so welcoming. I have been going here for awhile and I love it. My family goes here too.

The staff seem competent and most of them were polite and professional. However, every single time I go here if I don’t order contacts with them at the end of my visit they get extremely rude and short with me. Other people in my family have experienced the same thing. It happens every single time I go here and it’s very frustrating to deal with-especially because I just graduated college and have no money because finding a job in the middle of a pandemic has kept me from a steady income and I know so many others are dealing with the same thing. I need to price match other places in the are to make sure I’m getting the best deal. I understand you’re a business but be professional. I would be happy going someplace else for my next eye appointment.

Being a diesel and automotive mechanic and welding i depend on my eyes and with all the elements I am hard on my eyes all the time with lights, dust debris and so fourth. I happen to have a slight eye issue with foreign material in my eye and Advance Rockford Eye Care worked with me and gave me eye drops to help me situation to clear my eyes up. The prices are reasonable and the staff is friendly, clean facility and I love the thorough job they do in testing my vision. I am glad I switch to Advance eye care from my old eye facility.

Everyone is very helpful. They really care about you. I would recommend them to any family member, co worker or friends. Thank you.

The staff is courteous and friendly. Three doctors seem competent. The prices seem outrageously high, and they seem to push product on you, also at high prices.

I was extremely satisfied with the whole experience. Everyone was very professional and very caring. I feel this was the best and most thorough eye exam Ive ever had.I would definitely recommend them.

Rude nurses, rude customer service. Especially the blonde with the accent. She needs to calm down and be patient, when asking a patient who is clearly in pain questions. There is absolutely NO need to raise your voice and ask with a bad attitude. The doctor was nice though.

Uneducated Dr and staff they didnt know what they were doing. This place is a waste of time and money

I will never go to Advances Rockford Eye Care again. When I scheduled the appointment they informed me they require a retinal eye scan that insurance doesn’t cover for $35. I agreed to pay that fee. I confirmed when I was there this is their requirement not all eye doctors. I waited 45 minutes before I even saw the dr. I told them I would not be purchasing contacts from them only glasses but needed the contact prescription as I order online. They were very pushy and tried to get me to purchase from them telling me they didn’t have Hubble contacts to fit me with. I just need a rx not a fitting. They require a contact fitting which is another $60 not covered by insurance. The fitting consisted of the assistant bringing me samples to put in and read a line of letters. The dr never came back in no one looked at my eyes. I told the assistant the right eye didn’t feel good and the line was blurry. I was also informed that I have dry eyes found from the scan they charge you for and that it was considered a medical condition and had to be submitted to my health insurance and would be another $45 copay! I was not prescribed anything for my dry eyes. And the copay was higher than normal because they are considered a specialist! No wonder they require the scan so they can submit claims to your health insurance and get additional payouts not only from vision insurance. I paid an additional $105 I did not plan on paying when I walked into that office and was there for 90 minutes! I paid them $60 to watch me put in contacts and another $45 because I have dry eyes! Please be aware of hidden costs you will pay if you go here. I have worn contacts over 20 years and have never paid these extra fees.

Dr. King is amazing and ever so sweet! Staff is all so kind and helpful!

Very very disappointed. Ive been coming here few years. This year, I go and get new frames for my son and new glasses for my self. Prescriptions are ordered and I am given googles and tea tree to wash my eyes with. As we sit down to discuss lenses and contacts, I am given the grand total of $318. For everything, I asked again if the bag with the googles and tea tree was included the lady said yes. Unfortunately I didnt bother looking at the receipt. My mistake. As I check in today to try on my contacts. I am told I have a $140 balance that needs to be paid because I walked out with products. Accidentally, the googles were charged to my insurance and now it came back to me. Even though they knew no insurance pays for this. I would have said no from the beginning if I were told these were not in my balance and they costed that much. Also, here trying on contacts since 1150 a and ive been checked on but no assistance on trying them on and I am struggling big time! Until my sons glasses arrive, I am not planning to come back again.Edit:Another girl walked in and did amazing showing me how I have to do it. Maybe they all can learn from her? Wish I had asked her name

Everyone I encountered was very professional and made me feel comfortable. Thank you for the great service.

The doctors and staff are nice but the prices seem pretty unreasonable. We had an appointment for our 6 year boy and the cost for an eye exam and reading glasses was over $650. They seem to want to up sell on everything so it’s hard to know what they are recommending for a medical purpose and what’s just to get more money.

First time visitor. Even while during the busy Covid reopen, I had a great experience. Friendly and efficient staff. Wonderful doctor who took the time to not only listen to understand, but respond clearly and thoroughly.

My experience at Advanced Rockford Eye Care today was very good!!! They performed some great testing of my eyes and all their employees were very professional. Dr. Ramirez did a great job dilating my eyes and looking for possible damage behind my eyes!!! I was in and out of their office in record time and am very grateful to have found them to take care of my eyes! I will definitely be back and I highly recommend them if you are looking for any type of eye care!!! Thank you all very much. They even repaired my broken pair of glasses and Im grateful to have a backup set now!!!

Very professional people. Very thorough when I asked questions. And doc and techs are very sexy.

The place was clean and kept up very well. The staff were friendly and didnt have to wait long to see the doctor. I will recommend this place. But the eye glass packages are on the expensive side starting at like 150.00 and up...

I felt like I was at a used car lot. They invent ways to charge you extra and make sure you keep track of your payments.

Advanced Rockford Eyecare is family friendly and efficient.

The staff at Advanced Rockford Eyecare were all polite, kind, and very professional. On a unrelated side note they were also very easy on the eyes so to speak. This will be my go to destination for all things eye related.

I generally appreciate the services and care when treated at Advanced Rockford Eye Care. Dr King is an excellent professional and is in my Humana PPO network. So after my first cataract surgery I was examined by her and the bill was paid in full by Humana PPO.However after my second cataract surgery I was treated by another competent optometrist, at the same location, BUT I was not told that this OD was not part of the network and now have to pay an extra unbudgeted amount.I should have been informed of this situation and I await resolution by Advanced Rockford Eye Care.

They dont even deserve a star, but left me no option. My husband, son and myself all went here early in the year and all of us have had problems with our prescriptions. We decided to go somewhere else for a second opinion (Primary Eye Care) and Advanced Rockford Eye Care misdiagnosed my husbands astigmatism and under powered his Rx. My son is wearing the right eye script for his contacts in both eyes because he cant see with the left script they gave him, even though he told Advanced Eye Care he couldnt see; he was ignored. My script isnt correct either, under powered as well. I wouldnt recommend them to anyone as they dont listen when you tell them whats not correct and the staff isnt friendly.To the owner who replied, let me clarify. When we told them that the contact and Rx for lenses were not correct, we were told that they were and to give it time. That is not thorough. All of our eyes did not miraculously change. It took my husband a longer time to receive a second opinion because of Covid-19 closing down businesses, not because his eyes changed. As far as staff being professional, I disagree. I work healthcare and they are not. Thank you for your reply, though it doesnt change our views.

Horrible experience! Very dirty, considering COVID-19. Rude, incompetent staff. Equally incompetent, and lying doctors. Worst place ever!

Check in was easy and very short wait time with an appointment. They use state of the art exam equipment and are very thorough. I felt confident they found no other eye disorders or disease and had great piece of mind. Picking out frames was easy with lots to choose from. I really like they are open and honest with what your insurance plan covers and are up front with costs. No surprises at check out. Very streamlined process to get you in and out without wasting alot of your time.

The staff was polite, friendly and patient...as always. Our family has gone here for years and will continue to.

HORRIBLE EXPERIENCE. YOU DO NOT SNATCH PAPERS OUT OF PATIENTS HANDS. HORRIBLE HORRIBLE HORRIBLE. DO NOT WASTE YOUR TIME.

Very professional. Outstanding services. I would say a bit high priced.

Went very well Drs aid was very professional and had plenty of information on my questions. Found a good pair of glasses 🤓

The staff is fantastic. Immediately upon entering the office I felt safe. The clinic took special precautions to ensure social distancing and good hygiene practices. I’ve had my vision corrected for twenty years and never experienced a more thorough and detail oriented exam. I did not feel hurried on the contrary I felt impressed by the warmness and expertises of the staff. The examiners took specific time to explain to me what they were doing and why they were doing it. It’s my favorite Eyecare center now and I recommend it to everyone.

THIS WAS THE WORST EXPERIENCE I HAVE EVER HAD! My insurance switched, so I had to try out Advanced Rockford Eyecare. They were immediately rude and pushy. I then tried ordering glasses. They were overpriced and not completely covered by my insurance. I ended up ordering the glasses anyway, and they told me they would be in 10-14 days later. As of the 14th they still didn’t have them in. I called and they told me to come pick them up, but when I got there they actually were not still in. There is no order and a lot of miscommunication from the staff. I am super disappointed, and I will be going back to Value Eyewear even though it is not covered on my insurance.

They get you in on time. Very clean and courteous.

Everyone who I saw today was amazing. Dr. King took the time to explain everything. Had a regular eye appointment somewhere else and they found something unusual. Came and saw Dr. King. Was in the office for almost 2 hours and ran tons of test. All which came out good. Really helped ease my mind. I didn’t feel blown off of ignored. Would recommend this office to everyone!

Very great place to go. My 4-year-old just had his eyes checked there and they were great with him! He did so well and a lot of it had to do with the patient staff.

Service could not be better. Staff is very friendly and Dr. does a great job answering all my questions

My whole family (myself, husband and 3 children) have all had our eye exams at Advanced Rockford Eye Care, and have all purchased glasses there. The Doctors are fabulous, the eye wear range is excellent (my kids love their glasses...one chose a sporty pair, one a classic pair, and one a modern style) and the staff are all knowledgeable, friendly and helped me to understand exactly what my insurance did & didnt cover and how much Id be out of pocket. I highly recommend trusting Advanced Rockford Eye Care with your vision health!

I have been going to Dr. King for about the last 7yrs. I prefer going there because Dr. King has the knowledge and experience that Im looking for, very professional service. Everyone that I have met there is super nice and customer service is excellent. They also carry the best brands possible every time I have been looking for glasses either regular or sunglasses. They have a very large selection. My experience has always been very enjoyable. Highly recommended!!

Dr. Dungan was straight to the point with my sons exam. This is the second time weve seen her, and both really like her.Unfortunately my 3 year old also had to come this time. The assistants kept him busy which was completely unexpected, and fantastic. It was much needed.The only issue I had was with the woman in sales. She wasnt the friendliest. She wasnt very clear with packages, and which frames were included. She didnt show us where the frames were, just the back corner. The doctor suggested transition lenses, and they werent discussed or offered. I assume she didnt offer these things based on the fact that we used Medicaid for the exam. Very wrong to assume things. I never put a budget on corrective lenses (Ive worn them for 25 years, and understand how important they are). If I had to spend $400 on my sons glasses yesterday it wouldnt have been an issue.Sales irritated me, but overall experience was great. The nurses are awesome, and very personable, especially with my kids. This has been a pretty consistent experience for us.

Everyone is so nice here! And Dr.King is very thorough. I love that Dr. King has always thought of the environment with her building materials and bags! This place is professional with great service. Ive been going since the first office opened and always recommend them to others.

We have been patients for 12 years along with our 4 children. Two of our children have had extreme vision problems and are very happy with their care. We are over 50 and have had a few health issues that required extra eye care. We are very happy. When we first came to Dr. King, we were looking for a professional with a positive attitude and a nice staff. We highly recommend Advanced Rockford Eye Care and Dr. King!

Great location, with an excellent selection of frames and sunglasses (designer and otherwise). The office is clean and neat, the staff is friendly and attentive, and Dr. King is very knowledgeable and professional while at the same time extremely approachable. Every time I have been in for an exam, I have not been kept waiting, and my appointment runs on time.The office has all the latest technology available (even child-friendly technology that makes eye exams fun!). In between exams, we order our contact lenses through Advanced Rockford Eye Care, and the turn-around time is really fast as well.Highly recommended!!

I just found out that I had a $45 bill from four years ago that has been in collections for years without me knowing. I was told I was sent statements, but no phone call was ever made and I had no idea now my credit has been hurt over $45. I also did not buy glasses from them and got a regular exam and this should have been covered by my insurance, but based on the comments below theres nothing I can do to get any money back or fix YEARS worth of damage to my credit. Might as well not risk it if you ask me. Plenty of other eye doctors in the area.

I needed to get my son in for what looked like pink eye and they were able to see him right away. Everyone was so friendly and professional. Laura, the technician that helped my son, was so down to earth and helpful. Dr King was awesome. I strongly recommend Advanced Rockford Eyecare.

I stopped in to Advanced Rockford Eye Care today for an eye exam and had an absolutely wonderful experience. The staff was friendly and knowledgeable. The exam was easy yet thorough and I felt well taken care of. They helped me figure out exactly what I needed and even ordered it while I was there! I will definitely be back in the future :)